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Apply Emotions and Learn More from Your A/B Tests


Apply Emotions and Learn More from Your A/B Tests

A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone.

A/B testing can be so much more. It can help us tap into our customer’s emotional needs, goals and help us build a better customer journey. To do this you have to test differently. Instead of testing elements, you need to start testing concepts using behavioural and emotional methodologies.