Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting […]
Previously we interviewed Harvard Business School Professor Stefan Thomke who recently published his book Experimentation Works: The Surprising Power of Business Experiments. Here in a second post related to his new book are powerful answers to why Experimentation Culture is so important and also a six-part outline of ‘What is a Good Experiment’. Additionally he […]
Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before […]
As part of our ongoing ‘Ship Happens’ series we recently held a fireside chat with Optimizely’s Chief Product Officer Claire Vo and Bill Press, our Senior VP of Engineering. Moderated by Senior Manager Product Marketing David Isquick, Claire and Bill talked through best practices on aligning the sometimes diverse and competing orgs, how things might […]
Halloween may be the holiday in our collective sights, but with Thanksgiving coming so late this year, Black Friday officially kicks off buying season buying on November 29th. And, that is something we really, really need to talk about now. The Holiday Code Freeze deployed by most e-commerce sites will soon go into effect to […]
In the second of our series focusing on members of our Strategy Consulting Team, we sat down with Sr. Strategy Consultant Brad Yee. In his role, Brad helps enable customers to gain the most value from the Optimizely product and he recently hosted a webinar on “How to Increase Upsell and Cross-Sell Opportunities Across Your […]
On Tuesday Nike announced that longtime CEO Mark Parker, who had overseen tremendous growth and helped fuel digital innovation, would be stepping down and replaced by John Donohoe, CEO of ServiceNow and former CEO of eBay. Though Nike’s Parker was forward thinking in shifting how the company operated as evidenced by this statement in 2017, […]
Here at Optimizely, a core part of our offering rests with the intellectual property we’ve built up over the years by running thousands upon thousands of experiments for hundreds of companies. Often on the front lines of those programs lay our Strategy Consultants who are true fonts of knowledge when it comes to how to […]
Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]
Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]