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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely App Now Available in Salesforce AppExchange


Optimizely App Now Available in Salesforce AppExchange

Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting […]

Experimentation Works: The Surprising Power of Business Experiments


Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before […]

Meet the Strategist: Brad Yee


Meet the Strategist: Brad Yee

In the second of our series focusing on members of our Strategy Consulting Team, we sat down with Sr. Strategy Consultant Brad Yee. In his role, Brad helps enable customers to gain the most value from the Optimizely product and he recently hosted a webinar on “How to Increase Upsell and Cross-Sell Opportunities Across Your […]

Meet the Strategist: Optimizely’s Alek Toumert


Meet the Strategist: Optimizely’s Alek Toumert

Here at Optimizely, a core part of our offering rests with the intellectual property we’ve built up over the years by running thousands upon thousands of experiments for hundreds of companies. Often on the front lines of those programs lay our Strategy Consultants who are true fonts of knowledge when it comes to how to […]

Ask an Experimenter: the Fox Networks Group Edition


Ask an Experimenter: the Fox Networks Group Edition

Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]

Top 5 Takeaways from Opticon19


Top 5 Takeaways from Opticon19

Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]