Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]
Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]
Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]
Day one of Opticon19 has just wrapped. It was a full day of networking around the triumphs and challenges of the world of experimentation, as well as a slew of new product launches set to help foster experimentation culture and drive its adoption. As CEO Jay Larson put it, experimentation is “the next big thing […]
Gibson Biddle joined Netflix in 2005 as VP of Product and in 2010 he became Chief Product Officer of Chegg, the textbook rental company that went public in 2014. His focus on customer obsession was honed during his Netflix years as the company pivoted from DVDs to Streaming. In a riveting talk to kick-off Opticon19 […]
Howard Lindzon is an investor, social media maven and impossibly funny human being. I first got to know Howard around the time that Twitter was taking off and the only thing that surpasses his wisdom and insight with respect to the markets is his generosity in sharing exactly what he’s thinking, and perhaps equally importantly, […]
My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]
I recently joined Optimizely as the Head of Content. Having been on the advertising agency side of the universe, experimentation to date, had not been de rigeur for me. The bulk of my career has been as a ‘creative’ where ideas can over-index on ‘coolness’ vs. effectiveness, so the rigor and discipline of experimentation is […]
