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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Meet the Strategist: Brad Yee


Meet the Strategist: Brad Yee

In the second of our series focusing on members of our Strategy Consulting Team, we sat down with Sr. Strategy Consultant Brad Yee. In his role, Brad helps enable customers to gain the most value from the Optimizely product and he recently hosted a webinar on “How to Increase Upsell and Cross-Sell Opportunities Across Your […]

Meet the Strategist: Optimizely’s Alek Toumert


Meet the Strategist: Optimizely’s Alek Toumert

Here at Optimizely, a core part of our offering rests with the intellectual property we’ve built up over the years by running thousands upon thousands of experiments for hundreds of companies. Often on the front lines of those programs lay our Strategy Consultants who are true fonts of knowledge when it comes to how to […]

Ask an Experimenter: the Fox Networks Group Edition


Ask an Experimenter: the Fox Networks Group Edition

Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]

Top 5 Takeaways from Opticon19


Top 5 Takeaways from Opticon19

Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]

Opticon19 Day Two


Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success  reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]

Opticon19 Day One: A View from the Show


Day one of Opticon19 has just wrapped. It was a full day of networking around the triumphs and challenges of the world of experimentation, as well as a slew of new product launches set to help foster experimentation culture and drive its adoption. As CEO Jay Larson put it, experimentation is “the next big thing […]

Talking Shop with Investor Howard Lindzon about DTC


Howard Lindzon is an investor, social media maven and impossibly funny human being. I first got to know Howard around the time that Twitter was taking off and the only thing that surpasses his wisdom and insight with respect to the markets is his generosity in sharing exactly what he’s thinking, and perhaps equally importantly, […]