Todd is an experienced writer and marketer who joined Optimizely in 2019 as Head of Content. He has written for Wired, the New York Times and MIT Tech review on technology, film and culture and always strives to bring a layman's sensibility even to the most complex technical ideas.
Gibson Biddle joined Netflix in 2005 as VP of Product and in 2010 he became Chief Product Officer of Chegg, the textbook rental company that went public in 2014. His focus on customer obsession was honed during his Netflix years as the company pivoted from DVDs to Streaming. In a riveting talk to kick-off Opticon19 […]
Howard Lindzon is an investor, social media maven and impossibly funny human being. I first got to know Howard around the time that Twitter was taking off and the only thing that surpasses his wisdom and insight with respect to the markets is his generosity in sharing exactly what he’s thinking, and perhaps equally importantly, […]
Many of us who work in marketing are familiar with the Oreo Moment. The Super Bowl. 2013. The lights go out in the Superdome in New Orleans and Oreo, equipped with a war room to man their Twitter feed delivers the ultimate tweet, “Power out, no problem. You can still dunk in the dark.” It […]
My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]
I recently joined Optimizely as the Head of Content. Having been on the advertising agency side of the universe, experimentation to date, had not been de rigeur for me. The bulk of my career has been as a ‘creative’ where ideas can over-index on ‘coolness’ vs. effectiveness, so the rigor and discipline of experimentation is […]