Todd is an experienced writer and marketer who joined Optimizely in 2019 as Head of Content. He has written for Wired, the New York Times and MIT Tech review on technology, film and culture and always strives to bring a layman's sensibility even to the most complex technical ideas.
Many of us who work in marketing are familiar with the Oreo Moment. The Super Bowl. 2013. The lights go out in the Superdome in New Orleans and Oreo, equipped with a war room to man their Twitter feed delivers the ultimate tweet, “Power out, no problem. You can still dunk in the dark.” It […]
My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]
I recently joined Optimizely as the Head of Content. Having been on the advertising agency side of the universe, experimentation to date, had not been de rigeur for me. The bulk of my career has been as a ‘creative’ where ideas can over-index on ‘coolness’ vs. effectiveness, so the rigor and discipline of experimentation is […]