Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Using Research to Drive Successful Experimentation


Using Research to Drive Successful Experimentation

If you are conducting A/B tests on a regular basis, you will quickly learn that not every test is a hit. In fact it can take up to 6-10 (or even more) experiments to finally reach positive results for the first time. And that’s okay. However you can greatly increase your chances of returning positive […]