Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How to Use Data to Choose Your Next A/B Test


How to Use Data to Choose Your Next A/B Test

Your optimization strategy is an exercise in rigorous prioritization. When your most valuable resource is time, it is essential that your experiments run on high-priority pages and generate a measurable effect. Learn how to estimate test impact, leverage your website analytics, and develop a robust testing strategy with data that will let you you make the most of your limited time.