In this post, you will discover why A/B testing is an important part of your small business’s marketing strategy and how easy it is to build a thoughtful optimization engine.
We’ll walk you through the story of FoxyCart, a 5-person, bootstrapped software company that helps developers create custom e-commerce stores.
![The A/B Advantage [Infographic]](https://blog.optimizely.com/wp-content/uploads-webpc/uploads/2014/01/ab-advantage-144x150.png.webp)
This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.
