Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Brainstorm Your Next A/B Test — In 1 Minute


Brainstorm Your Next A/B Test — In 1 Minute

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea.

See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.

How to Prevent Buggy Updates to Your iOS App — In 1 Minute


How to Prevent Buggy Updates to Your iOS App — In 1 Minute

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

NY Public Library Has 100 Years Worth of Content to Optimize [Video]


NY Public Library Has 100 Years Worth of Content to Optimize [Video]

With 100 years of existence, 88 different lending libraries, four research facilities throughout Manhattan, Staten Island and the Bronx, the New York Public Library has a lot, a lot, of content. Informing people that this content collected over the last century exists is a major goal for the library. One way they achieve this goal is with an opt-in email newsletter.