Speed matters on the web. And, it matters even more today on the mobile web. Mobile traffic continues to grow year over year, but the user experience lags behind. We’ve all experienced the pain of trying to sit patiently as Safari tries to load a video or an article for us before we eventually abandon […]
Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]
Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]
You’ve probably heard that performance matters on the web. But in recent years, performance has taken center stage. It’s gone from being a priority for technical teams to becoming a top priority for business and product leaders as well. Why? Performance can impact key business metrics like page or cart abandonment, conversion rates, and ultimately […]
Today we’re excited to share that Support for Dynamic Websites is now generally available to all Optimizely X customers. With this capability, brands that were previously bottlenecked from scaling their program, can now truly optimize the experience of their single page applications. The move over the last few years towards fully-fledged browser-based applications, or dynamic […]
Welcome to Digital Change Agents — a new webinar series from Optimizely. Tune in for an inside look at world-class experimentation teams. The marketer’s role is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on hunches to drive us forward. We must replace […]
