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How My Startup Achieved Huge Business Growth By A/B Testing


How My Startup Achieved Huge Business Growth By A/B Testing

As a young marketer, I am always looking for that giant growth opportunity, one that is going to wow the Board of Directors, or my CEO. Oftentimes, we as marketers want to immediately turn to the idea of something completely fresh—an entirely new campaign or a new tool we think will give us an edge over our competitors. More often than not however, the big changes we are looking for are actually small hacks that could be found with some simple A/B tests.