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Tips & Tricks for Building Your Experimentation Program

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Optimizing Optimizely: Content Recommendations Powers Personalized Experiences on the Optimizely Blog

Optimizing Optimizely: Content Recommendations Powers Personalized Experiences on the Optimizely Blog

We can now tailor next-best-content recommendations to individual users without any need for manual tagging or rules—and learn at the same time which content performs best. Let’s be honest. The user experience offered by Optimizely’s blog was not all it could have been. Sure, we offered visitors to the blog the best of our content, […]

Stop the Silos! How to Bring Teams Together to Build a Successful Experimentation Program

As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation is a new set of processes and analytical rigor that require consistency, and we know consistency doesn’t happen overnight. Don’t be discouraged! Those are normal growing pains and the type of […]

How to Maximize your KPIs on Every Page with Input Metrics

To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts. This was emphasized for me early at Optimizely, when our co-founder Dan Siroker said in an all hands just a few weeks in: “experimentation leaders choose metrics that matter.”  Understanding your most important goals […]

Episerver Announces APAC Expansion Fueled by Episerver/Optimizely Regional Momentum

The following post was originally published by our parent company, Episerver, on its blog. Read on for more details regarding our exciting APAC expansion building on the strength of our combined Episerver and Optimizely regional teams.  As I’ve said and many others have said at this point, the digital shift is massive. Mobile app downloads […]

Powerful PMs Steal with Pride and Test Everywhere

Powerful PMs Steal with Pride and Test Everywhere

Product leaders from AMC Networks, Cameo, and Scholl’s came together (virtually) to explore how to use experimentation to deliver better customer experiences and business outcomes. Watch the talks for how to use experimentation, remote configuration, and beta testing to make every feature successful and be a more powerful Product Manager. Let’s dig into a few […]

Top 5 Takeways from Opticon20

Top 5 Takeways from Opticon20

This year’s Opticon20 is in the books! Over 2,600 people joined us virtually across North America and Europe. Opticon20 was focused on the science of getting it right and highlighted key lessons from 37 digital leaders about how they are using data-driven experimentation and progressive delivery to build better experiences for their customers.  It featured […]