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Opticon20 Agenda is Now Live

Opticon20 Agenda is Now Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]

Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist

Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist

Opticon20 is this year’s must-attend progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products, faster. Join us in September for two days of experimentation, product development, and progressive delivery sessions from companies like GitHub, CNN, and Auth0. We’re excited to announce that joining us on the […]

Secrets for High Performance Web Experimentation

Optimizely’s performance experts, Group Product Manager,  Whelan Boyd, and Sr. Staff Performance Engineer, Michael Hood, recently sat down to discuss best practices in performance and experimentation. From how to effectively monitor performance, defining benchmarks and how to leverage the latest Edge technologies to dramatically reduce latency with client-side experimentation. Below are the key takeaways, you […]

Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely

Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely

We are proud to be technology partners with FullStory and even prouder about the recent way our joint customer Thomas is using Optimizely + FullStory to quickly adapt during the COVID-19 pandemic. We wanted to share this recent FullStory blog post with our audience (edited from original post). “I’m getting goosebumps talking about this,” says […]

Announcing poetimizely library 📢

We love highlighting the great work folks are doing in progressive delivery & experimentation. Recently, our customer Patxi Bocos created a a library that generates type safe accessors for experiments and features of a given Optimizely project. We wanted to repost his Medium article with his library to share with our broader community. Take a […]

Don’t Spend Effort on Personalization if You Aren’t Going to Measure It

Don’t Spend Effort on Personalization if You Aren’t Going to Measure It

Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience for them that fulfills their needs quickly with more relevancy. That may seem like a great goal, however, you should not operate with the assumption that more personalized equals better. Personalization should still be treated as experience […]