5 Tips on Selling the Gift of Conversion Optimisation to Your Boss

Give the gift of optimization

Picture this: you are a superhero and you have a gift for your boss that will improve the entire company — it’s conversion optimisation. Conversion optimisation is one of the most impactful strategies marketers can employ to drive substantial growth of a business. Despite this, convincing senior management of a new strategic and ongoing process is often more challenging than it should be.

In this post, we provide tactical takeaways to help you sell CRO to your boss.

10 Tips for Hosting a Successful A/B Testing Hackathon

techcrunch disrupt hackathon

There is no better way to find new testing ideas, generate excitement about testing, and push the boundaries of optimization than to host a testing hackathon.

The gist of a hackathon is simple: put a lot of people in a big room together for two days with very few rules and see what they’re able to produce. The results are usually incredible.

In our two testing hackathons, we’ve not only spread a passion for testing throughout Webs, we’ve also learned a lot about how to put on a successful one. I want to share those learnings with others out there looking to jumpstart their optimization!

Cheers to 1 Year: A Toast to the Amazing People in Our Community

Charlotte Weiskittel Optiverse

We live in an increasingly digital and fast-paced world. Much of our daily interaction now exists online. When we’re unsure, we resort to Google or Quora. When we need help, we file a support ticket and expect our question to be answered instantaneously. What’s the challenge with this reality? It’s easy to forget that real humans are answering our support tickets, or responding to our community discussions.

So, this week, as we celebrate the 1 year anniversary of Optimizely’s community, Optiverse, I want to showcase the talented and fearless people who participate in our community every day. As you think about developing your optimization skills, we hope you’ll use the community of people in Optiverse as a resource.

To Make Optimization Stick, Focus on a Quantifiable Goal


As we discussed in the first installment of the Move story, Investing in Optimization – The First Steps Towards Building a Team, a key component of the success of the optimization program was their ability to communicate. For the core team, this enabled them to seamlessly do cross-functional work, remove blockers, and execute their experiments at a rapid pace.

In this post, we’ll talk about why communication was an essential for another part of the company’s testing culture: setting and communicating a primary goal to raise awareness and understanding of optimization internally.

Investing in Optimization – The First Steps Towards Building a Team

step one in building an optimization team

Suma Warrier is an optimization veteran. Over the past 10 years, her digital marketing career has focused on building and scaling optimization programs at the likes of Symantec, Sephora, and most recently Move, Inc. (operator of, a News Corp company.

Her latest challenge? Building an optimization program from the ground up, and enabling her organization to unlock the power of rapid testing while working towards an aggressive revenue goal. In this series of three posts, we’ll cover how she approached team structure and process, how the team set goals, and examples of experiments her team has run.

In 2014, Suma and her team ramped up ideation, prioritization, execution and analysis of’s tests. In this post, we’ll cover how the team is structured, the importance of their cross-functional stakeholders, and the agile processes they adopted to ensure a smoothly running optimization program.

What Does it Mean to Be a Growth Marketer?

Human Brain - Blue Polygon Infographic Illustration

From conversations with our customers, we’ve learned that some folks who do A/B testing also have day-to-day responsibilities ranging from SEO to front end development to content marketing. But, it’s apparent that the folks who do conversion optimization have one thing in common: an obsession with growth. Their work directly contributes to company growth and impacts wins and fails. In essence, everyone who practices A/B testing and optimization is a Growth Marketer.

We’re curious about what it means to be a Growth Marketer… So we’re asking you.

The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]


Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. Learn how to convert more visitors, more often with our free guide.

Inside, you’ll find infographics, worksheets, killer stats, and winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago


Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.