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The Optimizely Virtual Experience: Be Prepared for Anything


The Optimizely Virtual Experience: Be Prepared for Anything

What will be the big trends in 2016? We can’t tell you, but if you know how to listen, your customers will. Optimizely is happy to announce the The Optimizely Virtual Experience: Fearlessly Optimize the Future of Your Business. Join us for an opportunity to hear how some of the most fearless business leaders use testing to stand out among the competition... Read More


How to Run More Effective A/B Tests: An Optichat Recap

How to Run More Effective A/B Tests: An Optichat Recap

Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests.

Here’s a recap of the questions, answers from Hiten and the #optichat community.

Apply Emotions and Learn More from Your A/B Tests

Apply Emotions and Learn More from Your A/B Tests

A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone.

A/B testing can be so much more. It can help us tap into our customer’s emotional needs, goals and help us build a better customer journey. To do this you have to test differently. Instead of testing elements, you need to start testing concepts using behavioural and emotional methodologies.

6 Lessons on Cultivating Diversity in Tech


6 Lessons on Cultivating Diversity in Tech

When I was in high school, I was very interested in becoming a software engineer. After discussing my dream with one of my favorite teachers, she told me I was “too social” to sit in front of a computer all day.

Fast forward a few years and I’m a software engineer at Optimizely. I recently hosted a panel on cultivating diversity in tech. Here are a few lessons and anecdotes that really resonated with me.

3 Tips to Improve Your A/B Testing Process

3 Tips to Improve Your A/B Testing Process

In the long-term, your A/B testing process is one of the most important factors driving performance of your conversion optimization efforts.

I want to share three tips that will make your A/B testing process more impactful. We use these techniques on daily basis to convince companies to invest in CRO, spot real customer problems, and run long-term optimization programs more efficiently.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

Increase Lead Conversion Rates With This Simple Step


Increase Lead Conversion Rates With This Simple Step

If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of leads you really need? And how do you know if your incoming leads are high-quality? After all, not all leads are created equal.