It may not be rocket science, but contemporary marketing is data science. Everything about marketing today is prototypical big data. It’s about collecting and synthesizing data in near real-time to create customer profiles that offer the ideal content for each customer. Successful businesses collect and synthesize marketing data to create compelling customer experiences (CXs). They leverage customer data platforms (CDPs) and digital experience platforms […]
Just because you think your customers love your product or service doesn’t make it true. Robust sales and increasing profit margins often disguise an insidious shortcoming in digital strategy and marketing models. Your customer experience may still leave something to be desired. Operational management is essential to every company’s growth. Collecting and monitoring operational data (O-data) like costs, revenue […]
A headless content management system (CMS) delivers your content directly to a variety of platforms. This enables a single content repository to service multiple frontends – not just a single website. Understanding Headless CMS When you want to serve your content to a variety of web pages, services and devices, you need a headless CMS. A headless CMS is like other content management systems but without the traditional “head” […]
Your business exists to fulfill particular needs. Some customers need your product or service to alleviate whatever physical, social, economic or other perceived issue beholds them. Every business sells a solution to solve a problem. Not all customer problems are equal, however, many businesses that offer stellar solutions to huge, real-world issues fail. Why? “Cost […]
Kirsten Allegri Williams and Christine Bongard, Optimizely’s new Director of Strategic Alliances as well as the co-founder and president of WIT Network, sat down to discuss the future of women in technology, diversity in the workplace, and how Optimizely can drive change. KIRSTEN ALLEGRI WILLIAMS: Christine, welcome to Optimizely! We’re so excited to have you […]
Success in delivering a global ecommerce experience means putting an emphasis on localization. In other words, you need to meet your customers in the context of their own culture, their own preferences and expectations, and above all, their own language. At Optimizely, we support high quality, scalable translation practices through partnerships with several language services providers. We have selected LanguageWire ourselves to create a multilingual experience across our own […]
To put it simply, Optimizely Full Stack decouples the deployment of code from the delivery of features the code represents. That allows you to quickly release new features to audience segments, test the performance of the changes, analyze their impact, and either release them more widely or roll them back, all from an intuitive drag-and-drop dashboard. No need […]
At Optimizely we believe in the power of unlocking confident creation. By giving marketers, technologists, and leaders the right tools, we help them devote their energies to creating experiences that build brands. When Emmett Kyoshi was struggling to find a way to unlock his own potential, his mother handed him a paintbrush and paint and […]
From having an idea for your website to making a testable change and seeing the impact on your audience: it’s really quick with Optimizely Web. Before Episerver acquired Optimizely (and re-branded to Optimizely), we didn’t do much in the way of experimentation on the Episerver.com website. We got started fast with Optimizely Web. After a short tutorial, we developed ideas about simple changes we could make […]
As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing program and how to choose an executive sponsor, but […]
