At Opticon 2018, Matty Wishnow from Accenture Interactive gave our audience a surprising perspective on CRO. We think his message and advice is so important that we’ve asked him to share his perspective with the world during tomorrow’s “New Principles for Digital Experiences That Perform” webinar. Wishnow co-founded the digital optimization firm Clearhead, which Accenture […]
This is a guest post written by Albert Sunwoo, Solutions Engineer at Segment. It is part two of a two-part series from Segment on how to integrate Segment and Optimizely to optimize customer experience. In the first post, Albert talked about integrating Segment Personas with Optimizely Web. One of the most powerful ways to build […]
This is a guest post written by Albert Sunwoo, Solutions Engineer at Segment. It is part one of a two-part series from Segment on how to integrate Segment and Optimizely to optimize customer experiences. Running successful experiments and personalization campaigns requires that you choose the right metrics and target the right audiences. Segment Connections helps teams […]
Today, we’re excited to announce that we’ve teamed up with Atlassian to launch a new integration between Optimizely and Jira Software that will enable development teams to move faster, mitigate launch risk, and measure the impact of every release. Every team can now go from shipping volume to focusing on value. As software development becomes […]
In a previous blog post, I announced the launch of Optimizely’s third Hack Reactor Scholarship and Internship program, and elaborated on why we continue to support it. Today, I’m thrilled to announce our three winners for 2018. We received more than 611 applications and interviewed eleven candidates. To everyone who applied: thank you. We are […]
This is part two of a series on Stats Accelerator. In the first part, we explained the when, why, and how of Stats Accelerator. In today’s installment we will discuss a major roadblock to successful productionization of bandits in the A/B testing context and how we eventually overcame it. This is a high-level overview. For […]
At Opticon last month, we launched a rebrand of Optimizely. As product designers, we knew we’d have to move quickly to roll out the new brand in our product to coincide with the big Opticon launch. But redesign projects are often complex, fraught with challenges, and take resources away from higher priorities such as designing […]
In this post by customer Kyle Rush, VP of Engineering at Casper and former Deputy CTO on the Hillary For America campaign, we can see firsthand how his team dramatically improved the site performance of casper.com. Using a new recommendation from Optimizely that encourages more flexible implementation options for customers through Optimizely Web, Rush and […]
You’ve probably heard that performance matters on the web. But in recent years, performance has taken center stage. It’s gone from being a priority for technical teams to becoming a top priority for business and product leaders as well. Why? Performance can impact key business metrics like page or cart abandonment, conversion rates, and ultimately […]
This content originally appeared on Medium. What is Stats Accelerator and why use it? When a customer sets up an A/B/n test using Optimizely, they choose what percentage of visitors (or samples) will be exposed to each of the test’s variations. This is the test’s traffic allocation. The traffic allocation stays the same, unless a customer manually changes […]
