I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
The global Coronavirus outbreak has had an enormous impact on the travel industry. Flight destinations have had to be changed. Trips have been canceled. Hotels are being shuttered. Not to mention a global scramble by expatriates and students to get across international borders before they close. The word that is continuously in use right now […]
Product development teams have been moving to new ways of working for quite some time. From team structures forming “squads”, to advancement in product development methodologies (Agile, Lean, Kanban), to implementing the process of continuous integration and delivery, teams want to release software faster, easier and with confidence. Not only are teams organizing differently, the […]
This blog originally published on March 20th, was updated on April 3rd. Just over two weeks ago we published this, our first blog related to COVID-19. Following that we published three additional blogs on the impact on Travel, Retail and how no industry is exempt and wanted to make it simple for you, our reader and customer to find them […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]
At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. To help you do the same, I built the Experimentation Program Toolkit and am writing a blog series about the core process it takes to run a best-in-class experimentation program […]
Previously we interviewed Harvard Business School Professor Stefan Thomke who recently published his book Experimentation Works: The Surprising Power of Business Experiments. Here in a second post related to his new book are powerful answers to why Experimentation Culture is so important and also a six-part outline of ‘What is a Good Experiment’. Additionally he […]
As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]
