71 A/B Testing Ideas to Jumpstart Your Creativity

How Obama Raised $60 Million by Running a Simple Experiment

Statistics for the Internet Age

Evolving From Digital Agency to Optimization Advisory


Evolving From Digital Agency to Optimization Advisory

I recently decided to pivot my award-winning digital agency in a totally new direction — and it is by far the best decision I’ve made at The Good yet.

Along the way, we experienced hard-earned lessons that, in sharing, I hope will help to accelerate your agency’s transition from marketing to optimization while avoiding some of the pitfalls we encountered, and unlocking the success that your own radical pivot can provide.

Optimizing for Viewability, the New Currency in Digital Advertising


Optimizing for Viewability, the New Currency in Digital Advertising

You wouldn’t buy a TV commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? By the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. While common sense might suggest that this is true, according to Google, only 50% of display ads on publishers’ sites are actually considered “viewable”. Here are four tips to help publishers optimize for viewability.

Controlling Our Own Destiny


I started Optimizely six years ago with my co-founder, Pete Koomen, to achieve a simple goal: make it easy for anyone in the world to do website A/B testing. This goal was inspired by my work on the Obama 2008 campaign, and in 2012 we achieved this goal when we surpassed Adobe to become the #1 most-adopted […]

Innovative Ways to Increase Newsletter Subscriptions (with examples)


Innovative Ways to Increase Newsletter Subscriptions (with examples)

Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.

The Role of A/B Testing in Lead Nurturing


The Role of A/B Testing in Lead Nurturing

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up.

But like any machine, lead nurturing has to be constantly tuned and tested. A/B testing is an ideal tool for this. So how do you best take advantage of A/B testing to build great lead nurturing?

B2B Case Study: A Radical Lead Generation Form Redesign


B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…

Are You a Data-Driven Leader?


Are You a Data-Driven Leader?

Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data.

How 5 Retailers Increased Online Sales Through Optimization


How 5 Retailers Increased Online Sales Through Optimization

Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies.

In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.

Why You Should Love the “Like” Button Redesign


Why You Should Love the “Like” Button Redesign

One of the most iconic and frequently clicked buttons on the internet is getting a redesign. The Facebook like button that 1.6 billion users click more than 6 billion times per day is officially being replaced with six buttons to better capture the range of emotions we exhibit on Facebook — like, love wow, haha, angry, sad. If you’re thinking, OK…so what? think again, because this is huge. The way Facebook designed Reactions — their name for this new capability — demonstrates the magnitude of this change.