Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Support For Dynamic Websites Now Generally Available


Today we’re excited to share that Support for Dynamic Websites is now generally available to all Optimizely X customers. With this capability, brands that were previously bottlenecked from scaling their program, can now truly optimize the experience of their single page applications. The move over the last few years towards fully-fledged browser-based applications, or dynamic […]

Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back


Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back

In a new report released February of this year, we believe that Forrester set out to discover the best practices for embracing a culture of experimentation, what’s holding online testing back and how to effectively incorporate online testing techniques into data-driven optimization and personalization strategies. Forrester interviewed a range of brands including, HP, Microsoft, Target, […]

Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics


Product Experimentation Pitfalls Blog Series, Post #1: The Perils of Experimenting With the Wrong Metrics

This is the first post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  Highlights: Measuring experiment results is relatively straightforward when you are driving toward a simple goal such as conversion. When product teams optimize for long-term or […]

How Vivid Seats Ensures Experimentation Success


How Vivid Seats Ensures Experimentation Success

Last week, we had an opportunity to host a webinar featuring Bill Hinderman, the Experimentation Engineering Lead at Vivid Seats. During the hour long webinar, Bill covered everything from his own experience with experimentation to the Optimizely Full Stack implementation at Vivid Seats, and he even dropped in some fun analogies along the way. There […]

When Experimentation and Alignment Collide


When Experimentation and Alignment Collide

At Optimizely, our product team meets each week to discuss experiments we plan to run in our products. It’s an open meeting called “Experiment Review” and we use it to share best practices and ensure we’re running high quality experiments. This week in Experiment Review a debate sprung up around an experiment proposal. This debate […]

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products


Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Optimizely X Full Stack 2.0 with Feature Management is now generally available – Optimizely customers can reach out to their Optimizely rep for access or interested businesses can reach out to us Implement feature management to ensure safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Improve product development […]

Optimizely Named One of the Best Places to Work


Optimizely Named One of the Best Places to Work

Last Wednesday night a handful of Optinauts joined over a thousand people in the Continental Ballroom, at San Francisco’s Hilton on Union Square, to claim our most recent accolade. When you have over 400 individuals who are ambitious, driven and determined to win, it’s hard to accept anything but first place. However, I am delighted […]

The Diversity and Inclusion Group at Optimizely


The Diversity and Inclusion Group at Optimizely

Hi! I’m Jess, and together with Talisa Humphrey, I’m one of the co-chairs for the Diversity and Inclusion Group (DIG) at Optimizely. I wanted to write this blog post to introduce DIG to the world, and to talk a little bit about DIG’s history, the wonderful people who’ve worked on it, and the kind of […]

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report


6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]