Are You Ready for Your Earthquake Moment?
Ashton Kutcher to Keynote Opticon19
Opticon19 is the largest gathering of Digital Experience Optimization and a must-attend conference for anyone looking to uplevel their experimentation, personalization, and optimization skill set. The conference is two full days of sessions, inspiring speakers and networking. We are excited to share that Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders […]
Feature Flags: 3 Uses Cases for your Development Cycle
Feature flags allow you to slowly rollout your feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. However, when integrating feature flags into your development cycle it can be difficult to know where to start. I’m Asa, Optimizely’s Developer Advocate. […]
Building an Experimentation Program from the Ground Up: uShip’s Journey
Many companies are so daunted by the challenge of where to begin with experimentation, they never start. Here’s one customer story that may provide inspiration for individuals and teams out there who just need a little push. It’s hard to bring experimentation to a company that has no testing experts or existing experimentation culture. When […]
Personalization Just Got More Personal
Today, we are excited to announce the launch of a new Personalization capability we are calling Adaptive Audiences. Optimizely’s Adaptive Audiences gives marketers an entirely new way to personalize experiences. It gives you the control of rules-based targeting, with the reach and scale of automated personalization. The idea is to use machine learning to match […]
Showing Up for Our Customers Through our Mutual Values
At Optimizely, one of our core values is passion. Passion to do great work, build amazing products, and forge strong relationships with our customers and community. Passion drives Optimizely’s commitment to social impact through employee volunteering, charitable giving, and product donation. I had the opportunity to sit down with Enterprise Account Executive, Jason Cohen, who exemplifies […]
Up-level Your Experimentation Skills at our Opticon19 Training Day
Opticon19 is the conference pushing the boundaries of digital experience optimization. But did you know that in addition to getting inspired by some of the world’s leaders in experimentation, you can also get hands-on, practical knowledge to help you improve your experimentation skills today? Opticon Training Day will teach you the skills you need to […]
Optimizely’s New Funding Puts Digital Experiences into Overdrive
We’re pleased to announce we have secured $105 million in financing, including $50 million in Series D funding. Goldman Sachs Private Capital Investing is the lead and we are very excited to include Accenture Interactive as a strategic minority investing partner. An additional $55 million in financing will be coming from Bridge Bank. These funds, […]
Powerful Feature Flags in Node Express Server
Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature […]
Retail:The Rebirth Continues
My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]
