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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success


As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]

Optimizely Continues to Add Integrations to Bolster its Open Platform


We’re excited to announce that we’ve teamed up with Lotame to launch a new audience integration for Optimizely Web. This integration enables Optimizely customers to scale their personalization programs by targeting Lotame DMP audiences with Optimizely Web campaigns. Personalization and DMPs An effective personalization strategy starts with identifying valuable audiences and then targeting them with […]

6 Experimentation Secrets from Airbnb and Uber


Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]

Experimentation Platforms Speed Innovation for Development Teams


According to a new report from Forrester Research Inc., experimentation platforms are now considered the new normal for application development and delivery (AD&D) teams, allowing faster, more focused innovation. Software teams from top-performing companies rely on experimentation platforms to push the right code faster, with more control, and greater insight. Since the Agile Manifesto was […]

Atlassian Harnesses the Power of Experimentation


Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]

Accenture thinks conversion optimization may be hurting your business


At Opticon 2018, Matty Wishnow from Accenture Interactive gave our audience a surprising perspective on CRO. We think his message and advice is so important that we’ve asked him to share his perspective with the world during tomorrow’s “New Principles for Digital Experiences That Perform” webinar.  Wishnow co-founded the digital optimization firm Clearhead, which Accenture […]

Unleashing Optimizely Web with Segment Personas


This is a guest post written by Albert Sunwoo, Solutions Engineer at Segment. It is part one of a two-part series from Segment on how to integrate Segment and Optimizely to optimize customer experiences. Running successful experiments and personalization campaigns requires that you choose the right metrics and target the right audiences. Segment Connections helps teams […]

I/Own It Hack Reactor Scholarship 2018 Winners


I/Own It Hack Reactor Scholarship 2018 Winners

In a previous blog post, I announced the launch of Optimizely’s third Hack Reactor Scholarship and Internship program, and elaborated on why we continue to support it. Today, I’m thrilled to announce our three winners for 2018. We received more than 611 applications and interviewed eleven candidates. To everyone who applied: thank you. We are […]