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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Ask an Experimenter: Olivia Simon of Dow Jones


Ask an Experimenter: Olivia Simon of Dow Jones

Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]

Thriving in Today’s Digital Experience Economy


Thriving in Today’s Digital Experience Economy

Over the last ten years, an explosion in bandwidth, advances in technology, and availability of smart devices have led to a wildly changing digital landscape. Where once we owned CDs and DVDs; now we subscribe to Spotify and Netflix. Merchandise purchased onsite at big-box retailers; now arrives in our homes and offices from Amazon. We […]

Nir Eyal on Habits, Experimentation, and Becoming Indistractable


Nir Eyal on Habits, Experimentation, and Becoming Indistractable

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]

Optimizely Academy: Now with Persona Paths


Optimizely’s Academy was first released five years ago in April 2014. It was developed as a short series of lessons to walk users through our product. As is Optimizely’s nature, we’ve experimented and iterated on the Academy for years in response to our users’ increasing demand for experimentation and product knowledge. In earlier iterations, the […]

An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations


An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations

Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]

Introducing Test & Learn: A Virtual Event for Product Teams


Introducing Test & Learn: A Virtual Event for Product Teams

Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]