As over 170,000 Salesforce Trailblazers flock to San Francisco for Dreamforce ’19 from November 19 – 22 with speakers ranging from women’s World Cup and Olympic Champion Megan Rapinoe, to internationally acclaimed cellist Yo-Yo Ma, we at Optimizely are pleased to announce our participation in this inspirational conference. We are excited to be first-time sponsors […]
Earlier this year Optimizely Personalization launched Adaptive Audiences — a feature that uses Natural Language Processing (NLP) to dramatically improve the way you can personalize your website. Today, Optimizely is introducing another big update to Personalization, Adaptive Recommendations — the only recommendations solution with experimentation at its core. The Power of Personalization Experimentation is […]
In our latest Digital Experience Economy report, Don’t Forget the Customer — The Digital Challenge for Financial Services, we take a look at how Financial Services organizations are optimizing their digital strategies to attract and grow customers. We break out six primary insights relevant to all businesses, gleaned from 800 business decision-makers worldwide and their […]
For the fourth year in a row, Optimizely, in partnership with Hack Reactor @ Galvanize, is running the I/Own It program to help women and underrepresented minorities jumpstart their career as software engineers. In a previous post I outlined the impact this program has and why we continue to offer it. I’m very excited to […]
Halloween may be the holiday in our collective sights, but with Thanksgiving coming so late this year, Black Friday officially kicks off buying season buying on November 29th. And, that is something we really, really need to talk about now. The Holiday Code Freeze deployed by most e-commerce sites will soon go into effect to […]
With Black Friday and Cyber Monday just about one month away, your company may already have started the season’s annual deployment freeze. The deployment freeze is a common strategy that’s used to mitigate risk during a window of time. It’s typically used during the holiday season to ensure that sites and services have 100% uptime […]
At Opticon19 in London principal product manager of experimentation at Farfetch, Luís Trindade , explained how the company is moving its experimentation program to the next level. With a mission to become the luxury fashion platform connecting creators, curators and consumers, Farfetch has been deploying the power of experimentation right from the start. But now, […]
Adding functionality like event batching to our Full Stack SDKs (versions 3.3.0+) is part of our commitment to creating a great developer experience. Sending events to Optimizely helps you understand the impact of your feature tests and event batching improves that process. The new experience scales efficiently and it is designed to be flexible for […]
In the second of our series focusing on members of our Strategy Consulting Team, we sat down with Sr. Strategy Consultant Brad Yee. In his role, Brad helps enable customers to gain the most value from the Optimizely product and he recently hosted a webinar on “How to Increase Upsell and Cross-Sell Opportunities Across Your […]
