Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]
Over the last ten years, an explosion in bandwidth, advances in technology, and availability of smart devices have led to a wildly changing digital landscape. Where once we owned CDs and DVDs; now we subscribe to Spotify and Netflix. Merchandise purchased onsite at big-box retailers; now arrives in our homes and offices from Amazon. We […]
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]
As we work with our customers to help them understand the results and learnings from an experiment, one of the main questions we hear is “why am I not reaching significance?” or, more specifically, “why is this experiment inconclusive?” When I hear this question, my first check is to look at what metrics are set […]
At any company, there is a lot going on at any one time. People are very focused on their own efforts and what’s immediately in front of them. Experimentation, like any large company program, requires ongoing efforts to make the work and the impact visible. Increased visibility for an experimentation program can often come down […]
Optimizely’s Academy was first released five years ago in April 2014. It was developed as a short series of lessons to walk users through our product. As is Optimizely’s nature, we’ve experimented and iterated on the Academy for years in response to our users’ increasing demand for experimentation and product knowledge. In earlier iterations, the […]
When starting your program, you may not have built out your backlog of experimentation ideas just yet. Or you may need to fill your backlog with ideas from new parts of the organization. Maybe you’ve been really focused on iterating on successes and it’s time to take a step back and refill the tank with […]
Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]
Speed matters on the web. And, it matters even more today on the mobile web. Mobile traffic continues to grow year over year, but the user experience lags behind. We’ve all experienced the pain of trying to sit patiently as Safari tries to load a video or an article for us before we eventually abandon […]
Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]
