If you’re like many of Optimizely’s customers, testing during the holiday season can be scary and even taboo. This is why so many of our customers institute a Holiday Freeze (a topic on which we also have thoughts). Black Friday and Cyber Monday are table stakes and the risk of running a failing variation is […]
The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]
For years it has been said, “Data is the new oil,” and while that may be true, you still need a way to capture, view, and make all that data actionable. With 19% of CMOs citing unified data as their biggest challenge and some larger brands investing in over 500 software systems, companies are faced […]
Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]
I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing […]
An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]
An email marketing list typically includes a list of names, email addresses, and perhaps other information like location, industry, or titles. All of this data can be used to create email campaigns that allow marketers to directly message a given audience. I’m sure we’ve all been on the receiving end of one of these email […]
Just as Accenture Interactive, AWS, FullStory, Tealium, and Optimizely come together to deliver best-in-class digital experiences online, we are teaming up during Dreamforce ’19 to present the Customer Cabana. Located at Optimizely HQ at 631 Howard St. Ste 100, just steps from the Moscone Center, the Customer Cabana provides a comfortable space to catch up […]
As over 170,000 Salesforce Trailblazers flock to San Francisco for Dreamforce ’19 from November 19 – 22 with speakers ranging from women’s World Cup and Olympic Champion Megan Rapinoe, to internationally acclaimed cellist Yo-Yo Ma, we at Optimizely are pleased to announce our participation in this inspirational conference. We are excited to be first-time sponsors […]
Earlier this year Optimizely Personalization launched Adaptive Audiences — a feature that uses Natural Language Processing (NLP) to dramatically improve the way you can personalize your website. Today, Optimizely is introducing another big update to Personalization, Adaptive Recommendations — the only recommendations solution with experimentation at its core. The Power of Personalization Experimentation is all […]
