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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Embracing a Testing Culture


Embracing a Testing Culture

This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]

Accelerating Experimentation through Machine Learning


Accelerating Experimentation through Machine Learning

Today, at Opticon, we announced Stats Accelerator, which enables companies to accelerate experimentation through intelligent traffic optimization. With Stats Accelerator, customers will be able to: Accelerate experimentation and achieve statistical significance up to 300% faster Maximize conversions from time-bound experiments or campaigns Reduce the manual work required to adjust traffic to winning variations When Optimizely […]

Introducing Support for Dynamic Websites


Introducing Support for Dynamic Websites

Today, at Opticon, we announced Support for Dynamic Websites — the industry’s first out-of-the-box solution for experimenting with dynamic content and Single Page Applications. Now marketers can easily experiment on dynamic content. This feature was built to: Experiment out-of-the-box on Single Page Applications in the visual editor Develop experiments more flexibly with new options to […]

Introducing Optimizely Program Management


Introducing Optimizely Program Management

Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall […]

Introducing Feature Management in Full Stack: Launch new features with confidence


Introducing Feature Management in Full Stack: Launch new features with confidence

Feature management will soon be available in Optimizely X Full Stack Implement feature flags for safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Simplify product development by unifying experimentation and feature management in Optimizely, so you can minimize risk and prove impact As a product development team, […]

All the Announcements from Opticon 2017


All the Announcements from Opticon 2017

The world’s leading experimentation conference Opticon 2017 kicked off today in Las Vegas, bringing together over 1000+ changemakers from leading companies. The year’s event is all about how to build and scale a culture of experimentation at your company; across every team, channel, product and device. Optimizely’s Executive Chairman & Co-Founder Dan Siroker & CEO […]

Introducing the New Optimizely Academy


Introducing the New Optimizely Academy

In April 2014, we released our first Optiverse Academy: a short series of lessons covering some essential topics for Optimizely Classic power users. We created our first Academy because our customers wanted a way to learn how to use Optimizely, step-by-step, on their own time. At the time, releasing an Academy was our way of […]

Opticon 2017 Preview – 9 Can’t Miss Sessions


Opticon 2017 Preview – 9 Can’t Miss Sessions

The 2017 edition of the world’s leading experimentation conference Opticon kicks off in just a few days, and the excitement here at Optimizely HQ is off the charts! This year’s event takes place at The Wynn Hotel in Las Vegas from October 17-19 and will bring together over 1000+ changemakers who are transforming their businesses with […]

Improving Snippet Performance and Matching with 3rd Party Analytics


Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]

Build and Test a Messenger Bot with Node.JS and Optimizely


Let’s talk about chatbots. My first interaction with a chatbot, like millions of others, was SmarterChild on AOL Instant Messenger, in the early 2000s. SmarterChild offered an early glimpse into the potential that an automated bot could offer to real world interactions. However, personally, it felt like a novelty in the midst of an era […]