Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Build vs. Buy: Choosing the Right Experimentation Solution


Build vs. Buy: Choosing the Right Experimentation Solution

To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]

Why Customer Behavior is Key to Unlocking Growth


Why Customer Behavior is Key to Unlocking Growth

As expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers’ behavior as your north star for decision-making can help you to gain a competitive edge. Looking at how your users are responding to your value proposition can help to prioritize which experiments to […]

Client-Side vs. Server-Side Experimentation


Client-Side vs. Server-Side Experimentation

One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions?  More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack? The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing […]

Using Research to Drive Successful Experimentation


Using Research to Drive Successful Experimentation

If you are conducting A/B tests on a regular basis, you will quickly learn that not every test is a hit. In fact it can take up to 6-10 (or even more) experiments to finally reach positive results for the first time. And that’s okay. However you can greatly increase your chances of returning positive […]

Scale your Experimentation Program with Optimizely’s REST API


When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete


Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

In an era where customers expect more from their interactions with companies than ever before, taking an iterative approach to experimentation can help digital-first leaders and their organizations gain a competitive edge. Continuous experimentation on all aspects of their product and customer experiences enables companies to constantly shape those experiences based on feedback and real […]

Introducing Extensions – Helping Teams Collaborate Better


Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]

How to Effectively Compete in the ‘Amazon Era’


Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale. Much of what drives Amazon’s success is […]

Digital Disruption Drives Business Growth


Digital Disruption Drives Business Growth

Significant advances in technology are transforming how we live, work, and interact with one another. They are disrupting the status quo, shaking industries to their cores, and causing companies to reevaluate long-standing business strategies – especially when it comes to the customer experience. As digital communication channels continue to evolve and customer expectations continue to […]