Optimizely Blog

Grow your Optimization and A/B testing skills

3 Trends Shaping the Online Travel Industry


3 Trends Shaping the Online Travel Industry

To say that optimizing experiences in travel goes far beyond the booking funnel would be an understatement. From ancillary revenue to an integrated customer journey of physical and digital touchpoints, learn the key trends that are shaping the online travel industry today.

How We Got Our Client to Care About Optimization with a CTA Button Test


How We Got Our Client to Care About Optimization with a CTA Button Test

Perhaps you’ve seen the movie, “A Christmas Story?”

If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up highly annoyed and disappointed thanks to the realities of marketing. Sound familiar? You’re not alone. Here’s a tale of our own disappointment—and how we turned it around.

5 Steps to Running an Optimized Event-Specific Marketing Campaign


5 Steps to Running an Optimized Event-Specific Marketing Campaign

Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more.

Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!

The Results Are In: What We Learned by A/B Testing a Personalized Homepage


The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

Is Your Website Traffic Ruining Your A/B Tests?


Is Your Website Traffic Ruining Your A/B Tests?

A/B testing can transform your business into a polished science. Remember the scientific method from 8th-grade science? Well, a good A/B test meets all of those criteria and—if you set your tests up correctly—your results will tell you exactly what works for your customers…and what doesn’t. Assuming of course, that you’re testing your customers.

Unfortunately, getting traffic to your site isn’t the same thing as getting the right traffic to your site. The right traffic is qualified to buy what you’re selling and interested in converting. The wrong traffic…isn’t.

Conversion Rate Optimization Best Practice: Ignore Best Practices


Conversion Rate Optimization Best Practice: Ignore Best Practices

Why do marketers insist on looking for “best practices” and “conversion optimization tips” that simply don’t work? Conversion rate optimization (CRO) is context-specific which is why not adhering to specific conversion rate optimization best practices is a best practice.

A structured process is your best chance at getting valid results you can use to build your internal team and take your marketing efforts to the next level.

10 Ways to Drive More Word of Mouth from Your Customer Referral Program


10 Ways to Drive More Word of Mouth from Your Customer Referral Program

Driving word of mouth has long been the secret sauce coveted by brands. The experts agree; it’s the most effective form of marketing. It’s also the most evasive to grasp, to promote, to control, and to optimize. At a time when everyone’s customers are more connected than ever, word of mouth has changed from a ‘nice to have’ to a necessity for growth.

To help you maximize the return on investment in your referral program, we’ve collected the top 10 ways to test and optimize refer-a-friend for your brand.

A/B Testing for Low Traffic Websites


It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother.

At least that’s how the argument goes. But I would like to offer a different perspective. I think low-traffic websites should A/B test, not only because doing so has enormous cultural benefits, but also because A/B testing does work for low-traffic sites.