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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Personalization from A to Z with AdWeek Branded


Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]

Five Tips for Getting the Most Out of Opticon19


Opticon, our annual digital experimentation conference, is one of the most exciting times of the year for the Product Marketing team at Optimizely. Anyone who has previously been may relate to this sentiment. If you have yet to attend, this is the event where teams learn to accelerate performance and push the boundaries of experimentation […]

How Culture Helps You Win


The most important factor in the success or demise of your company is its culture. This is a lesson I learned over the last fifteen years from my experience working at Google, the 2008 Obama campaign, and now as the co-founder of Optimizely.  We recently had the opportunity to showcase our culture as part of […]

Crate & Barrel Accelerates their Optimization Program


Personalization has been the holy grail since the internet first became a commercial enterprise as a tool for optimal customer experience. It has also historically been difficult to have the right data, to have enough data and to utilize the data in a way that benefits the customer as opposed to annoys them. Just because […]

Opticon19: Bigger And Better Than Ever


Experimentation and optimization are at the heart of everything we do at Optimizely, so we’ve taken attendee feedback to make this year’s conference, Opticon19, bigger and better than ever. Read on to learn about the top five changes we’ve made to the conference to make it a better experience for every attendee. Luminary keynotes We’re […]

Retail and the Digital Experience Economy


Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]

I/Own It: Creating opportunity for those underrepresented in tech


In 2015, Jenny Lin, a former Optimizely Engineering Manager, had a novel idea about how to help more women break into tech. The idea was I/Own It, a comprehensive program that would develop entry-level skills, via a software engineering bootcamp, and offer professional experience, through a three-month internship. Four years later, Optimizely, in partnership with […]