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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Your Guide to Opticon20, a Free Virtual Conference


Your Guide to Opticon20, a Free Virtual Conference

It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation. This year, Opticon is going virtual. That means on September 16th, 2020, you can soak up knowledge from leaders at GitHub, AWS, CNN, AMC, […]

Building a Smarter Technology Stack with eSports leader G-Loot


G-Loot is one of the world’s fastest growing real-money eSports platforms, allowing players to compete against friends and earn real money rewards. Over 20 leading titles are connected to their unique technology, including Fortnite, Apex Legends, CS:GO, Rainbow 6 and Hearthstone. And all this…it’s just the beginning. In his recent webinar for Optimizely, Chief Growth […]

Experimentation Saves the Day for Global Call Centers


The pandemic has hit contact centers hard, bringing with it an unprecedented volume of calls. In financial services, for example, research from Edgar, Dunn, and Company found that during the early weeks of the COVID-19 lockdown measures, one bank reported a 400% increase in inbound calls. No doubt many of us have experienced this personally […]

Opticon20 Agenda is Now Live


Opticon20 Agenda is Now Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]

Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist


Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist

Opticon20 is this year’s must-attend progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products, faster. Join us in September for two days of experimentation, product development, and progressive delivery sessions from companies like GitHub, CNN, and Auth0. We’re excited to announce that joining us on the […]

How to Choose the Right Experimentation Platform


The explosion of the marketing technology industry suggests there were about 3,500 martech tools in 2016. Now, there are over 7,040 solutions available; with 211 categorized as “Optimisation, Personalisation & Testing”. That’s why, at User Conversion, we looked into how to choose a platform and try to alleviate some of the pain.  What we’ve found […]

Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences


Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences

From CI/CD, to deployments, to killer user experiences, feature flags help you ship confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part three of this blog series, I’ll cover three areas where you […]

Powerful Feature Flags in Ruby


Powerful Feature Flags in Ruby

Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. However, building a feature flagging system is usually not your company’s core competency and can be a distraction from other development efforts. I’m Asa, Developer Advocate at Optimizely. In this step-by-step blog post, I’ll […]

Feature Flags: 3 Use Cases for Smooth Deployments


Feature Flags: 3 Use Cases for Smooth Deployments

From CI/CD, to deployments, to killer user experiences, feature flags help you build confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part two of this blog series, I’ll cover three areas where you […]