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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking


Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Incorporate Feature Flags and Experimentation into Your Sprint Cycle


Product development teams have been moving to new ways of working for quite some time. From team structures forming “squads”, to advancement in product development methodologies (Agile, Lean, Kanban), to implementing the process of continuous integration and delivery, teams want to release software faster, easier and with confidence.  Not only are teams organizing differently, the […]

How 23andMe Improved UX and Web Page Speed


At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]

Defining your Experimentation Program: Templates for Team Structure, Key Contributors and KPIs


Defining your Experimentation Program: Templates for Team Structure, Key Contributors and KPIs

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  To help you do the same, I built the Experimentation Program Toolkit and am writing a blog series about the core process it takes to run a best-in-class experimentation program […]

Introducing the Experimentation Program Toolkit & Templates


Introducing the Experimentation Program Toolkit & Templates

As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]