I’m a strategy consultant at Optimizely, and I’m often asked by our clients how to push for greater visibility and impact within their organization. Given how important alignment and visibility by executive leadership is to any team in the field of experimentation, I wanted to share a few best practices that can easily be adopted […]
As Optimizely’s Experimentation Program Manager, I was very intrigued by the launch of our new and improved Multi-Armed Bandit. I was excited to start using this powerful, machine learning optimization tool that was designed specifically to increase conversions. This was especially exciting for my Marketing team, who wanted to get more conversions on key landing […]
As we close out the year we wanted to give back to our users and customers. What better way to do that than to share highlights from the year, beginning with a series of Program Management videos from our annual Opticon conference. Getting the greatest impact from experimentation is something we at Optimizely are constantly […]
Some of the posts I’ve written in the past on key components of building a strong and scaling experimentation program seem obvious (such as having an executive sponsor), but that’s just table stakes if you want your program to be successful. Some components are not difficult, but doing them will ensure success and scale. Yet […]
An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]
Scaling experimentation is often the toughest challenge for organizations as they start to see the tangible results of experiments. Companies start to focus on how to make the practice a reality in all aspects of their business. Determining roles, responsibilities, and workflows of an expanding experimentation program may seem like a daunting task, but it […]
Performance Edge for Optimizely Web is now generally available. This is a giant leap forward in experiment performance. The new product makes experiments run faster by moving processing from the browser to the edge (CDN). In our testing, we’ve seen experiments using Performance Edge have a median load time of 50 milliseconds (faster than the […]
Every year, Optimizely hosts our annual conference, Opticon, with the goal of bringing people looking to learn more or uplevel their experimentation, optimization, and personalization skills under one roof for three days of content, keynotes, networking, and more. As the promotional strategist for the conference, each year I ask myself how we can make it […]
If you’re like many of Optimizely’s customers, testing during the holiday season can be scary and even taboo. This is why so many of our customers institute a Holiday Freeze (a topic on which we also have thoughts). Black Friday and Cyber Monday are table stakes and the risk of running a failing variation is […]
The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]
