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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Ask an Experimenter: Kevin Chen, Growth PM at Reddit


Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]

Forbes Japan: Discover What Comes Next With ‘A/B Testing’


A couple of weeks ago we spoke with Forbes Japan, for its November issue, to discuss the power of experimentation and how we enable customers to make business decisions by eliminating guesswork. Digital experience optimization is the most significant technology to accelerate a company’s success in an increasingly competitive digital world. Not only do we […]

Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck


Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck

To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and […]

Getting Technical: Developer Night at Opticon18


Getting Technical: Developer Night at Opticon18

Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]

Opticon18 Keynote Announcements


Opticon18 Keynote Announcements

Opticon18, the world’s leading conference on digital experience optimization, kicked off in Las Vegas this morning. This year’s opening keynote featured an exploration of what it takes to win in the digital future, highlighting brands leading the way such as Uber, State Farm, and Sky. During the keynote, Optimizely CEO Jay Larson, COO David Schwarzbach, […]

The End of Legacy Suites: Introducing The Digital Experience Stack


The End of Legacy Suites: Introducing The Digital Experience Stack

A single solution that meets all of your end-to-end business needs sounds like the holy grail. In reality though, all-in-one suites are no longer enough to serve the complex needs of today’s ever-changing digital landscape. Business technology has evolved exponentially in recent years. Legacy systems have halted innovation, releasing incremental updates slowly, limiting large-scale deployment, […]

Announcing Flexible Segmentation for Deeper Insights on Experiment Results


Announcing Flexible Segmentation for Deeper Insights on Experiment Results

Today at Opticon, we announced the launch of Flexible Segmentation — a major enhancement to the segmentation capabilities of the Optimizely results page. Now analysts can drill-down into the most important granular segments and understand how they performed against key experiment metrics. This capability allows experimenters to: Combine multiple user attributes to pinpoint segments of […]