Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How to use omnichannel data to build holistic customer profiles


How to use omnichannel data to build holistic customer profiles

It may not be rocket science, but contemporary marketing is data science. Everything about marketing today is prototypical big data. It’s about collecting and synthesizing data in near real-time to create customer profiles that offer the ideal content for each customer. Successful businesses collect and synthesize marketing data to create compelling customer experiences (CXs). They leverage customer data platforms (CDPs) and digital experience platforms […]

Why you need to add experience management to your digital strategy


Why you need to add experience management to your digital strategy

Just because you think your customers love your product or service doesn’t make it true. Robust sales and increasing profit margins often disguise an insidious shortcoming in digital strategy and marketing models. Your customer experience may still leave something to be desired. Operational management is essential to every company’s growth. Collecting and monitoring operational data (O-data) like costs, revenue […]

What is a headless CMS and how do you implement it?


What is a headless CMS and how do you implement it?

A headless content management system (CMS) delivers your content directly to a variety of platforms. This enables a single content repository to service multiple frontends – not just a single website. Understanding Headless CMS When you want to serve your content to a variety of web pages, services and devices, you need a headless CMS. A headless CMS is like other content management systems but without the traditional “head” […]

How to find customer pain points using customer experience data


How to find customer pain points using customer experience data

Your business exists to fulfill particular needs. Some customers need your product or service to alleviate whatever physical, social, economic or other perceived issue beholds them. Every business sells a solution to solve a problem. Not all customer problems are equal, however, many businesses that offer stellar solutions to huge, real-world issues fail. Why? “Cost […]

Meet Christine Bongard, Optimizely’s New Director of Strategic Alliances


Meet Christine Bongard, Optimizely’s New Director of Strategic Alliances

Kirsten Allegri Williams and Christine Bongard, Optimizely’s new Director of Strategic Alliances as well as the co-founder and president of WIT Network, sat down to discuss the future of women in technology, diversity in the workplace, and how Optimizely can drive change.   KIRSTEN ALLEGRI WILLIAMS: Christine, welcome to Optimizely! We’re so excited to have you […]

Optimizing Optimizely: How LanguageWire streamlined our translation process


Optimizing Optimizely: How LanguageWire streamlined our translation process

Success in delivering a global ecommerce experience means putting an emphasis on localization. In other words, you need to meet your customers in the context of their own culture, their own preferences and expectations, and above all, their own language.   At Optimizely, we support high quality, scalable translation practices through partnerships with several language services providers. We have selected LanguageWire ourselves to create a multilingual experience across our own […]

Optimizing Optimizely: How we use Full Stack for product development


Optimizing Optimizely: How we use Full Stack for product development

To put it simply, Optimizely Full Stack decouples the deployment of code from the delivery of features the code represents. That allows you to quickly release new features to audience segments, test the performance of the changes, analyze their impact, and either release them more widely or roll them back, all from an intuitive drag-and-drop dashboard. No need […]

Optimizing Optimizely: How we’re using Optimizely to get the best from Episerver.com 


From having an idea for your website to making a testable change and seeing the impact on your audience: it’s really quick with Optimizely Web.  Before Episerver acquired Optimizely (and re-branded to Optimizely), we didn’t do much in the way of experimentation on the Episerver.com website. We got started fast with Optimizely Web. After a short tutorial, we developed ideas about simple changes we could make […]

Get More Wins: Experimentation Metrics for Program Success


As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing program and how to choose an executive sponsor, but […]