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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Are You Ready for Your Earthquake Moment?


Many of us who work in marketing are familiar with the Oreo Moment. The Super Bowl. 2013. The lights go out in the Superdome in New Orleans and Oreo, equipped with a war room to man their Twitter feed delivers the ultimate tweet, “Power out, no problem. You can still dunk in the dark.” It […]

Ashton Kutcher to Keynote Opticon19


Opticon19 is the largest gathering of Digital Experience Optimization and a must-attend conference for anyone looking to uplevel their experimentation, personalization, and optimization skill set. The conference is two full days of sessions, inspiring speakers and networking. We are excited to share that Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders […]

Feature Flags: 3 Uses Cases for your Development Cycle


Feature flags allow you to slowly rollout your feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. However, when integrating feature flags into your development cycle it can be difficult to know where to start. I’m Asa, Optimizely’s Developer Advocate. […]

Personalization Just Got More Personal


Today, we are excited to announce the launch of a new Personalization capability we are calling Adaptive Audiences. Optimizely’s Adaptive Audiences gives marketers an entirely new way to personalize experiences. It gives you the control of rules-based targeting, with the reach and scale of automated personalization. The idea is to use machine learning to match […]

Showing Up for Our Customers Through our Mutual Values


At Optimizely, one of our core values is passion. Passion to do great work, build amazing products, and forge strong relationships with our customers and community. Passion drives Optimizely’s commitment to social impact through employee volunteering, charitable giving, and product donation. I had the opportunity to sit down with Enterprise Account Executive, Jason Cohen, who exemplifies […]

Up-level Your Experimentation Skills at our Opticon19 Training Day


Opticon19 is the conference pushing the boundaries of digital experience optimization. But did you know that in addition to getting inspired by some of the world’s leaders in experimentation, you can also get hands-on, practical knowledge to help you improve your experimentation skills today? Opticon Training Day will teach you the skills you need to […]

Optimizely’s New Funding Puts Digital Experiences into Overdrive


We’re pleased to announce we have secured $105 million in financing, including $50 million in Series D funding. Goldman Sachs Private Capital Investing is the lead and we are very excited to include Accenture Interactive as a strategic minority investing partner. An additional $55 million in financing will be coming from Bridge Bank. These funds, […]

Powerful Feature Flags in Node Express Server


Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature […]

Retail:The Rebirth Continues


My one-time boss, Publicis Strategy Head Rishad Tobaccowala once opined with his trademark blend of sagesse and wit, “The trend is your friend.” Those four words work equally well in the worlds of investing, marketing and business development. As we enter the nth phase of ‘software eating the world’, in this case, retail, the signs […]