Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice? We take a look at some of the less obvious but […]
Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them. Want to show how happy your customers are with your products? In the past, you had to explain that. Nowadays, you can illustrate this with images taken by the customer […]
If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put […]
Today, customers have higher expectations than they ever have before. A recent IBM Institute survey reported that 76% of consumers expect organizations to understand their individual needs, meaning it is increasingly important for companies to be pushing the envelope of how they’re connecting with their customers on an individual basis. Competition is also fiercer than […]
A ‘cord-cutter utopia’ is quickly becoming a reality, as over-the top viewing goes mainstream—as many as 24% of American adults don’t have ‘traditional’ cable or satellite subscriptions according to Pew Research, and 49 million households now have at least one connected TV device. What’s more, most consumers now access content on multiple devices, with different […]
Optimizely participated in the eTail West event in Palm Springs this year, where the main focus concerned how retailers are using technology in innovative ways to exceed shopper expectations. With that in mind, we wanted to highlight three takeaways from what we learned at the conference that retailers like yourself could put into action. Focus on Each […]
Hepsiburada is the largest online retailer in Turkey and is in the top 25 general merchandizing websites worldwide. In 2015, the company decided to shift their business model from being an online retailer to becoming a marketplace platform, a bold move to help them stay ahead of competitors in the market. This move required a […]
Conversion Rate Optimization (CRO) and User Experience (UX) are two terms that are commonly thrown around whenever a discussion about website performance takes place. As practices, the two are quite similar to each other in the sense that both work on analytics and feedback to meet similar end goals. The terms are occasionally used interchangeably, […]
When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you can offer. The Test When Neil Patel’s website, QuickSprout.com, reached […]
Some businesses, particularly digital-first companies (such as Priceline Group, Airbnb, Atlassian and Netflix) are setting the standard for how a process of continual optimization, that is, to adopt a core philosophy of experimentation, drives growth. At these companies, their primary website and application experiences are not only a channel, but serve as the product itself. Their focus on and investment in […]
