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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely is Now ISO 27001 Compliant


Data security is imperative to Optimizely and its customers. We continually strive to be best in breed and are delighted to provide this consistent high level of expertise when it comes to protecting all data. With the recent high-profile security breaches, all industries must demand higher levels of security. In particular, regulated verticals like FinServ, […]

Accelerating Innovation for OneMain Financial


Founded in 1912, OneMain Financial is the largest personal loans provider in the United States. Contributing to the company’s longevity is a drive for continuous reinvention and innovation: OneMain Financial stays relevant to its market by making holistic business decisions around its product and marketing strategy. The company provides personalized, best-in-class service at their 1,600+ branches, […]

Experimenting with Engagement Metrics at the BBC


Experimenting with Engagement Metrics at the BBC

This post originally appeared on the BBC Data Science Blog. When speaking of optimization, most of us will think about increasing conversions and revenue in e-commerce, otherwise known as CRO (conversion rate optimization). More and more though, media and services brands are using experimentation as a means for increasing customer engagement and fostering loyalty; focusing […]

Minimizing Technical Debt Using the Factory Pattern


Why this approach? Experiments using Optimizely X’s Full Stack SDKs are typically implemented by using conditionals in your codebase to decide between feature variations.  As experiments progress and clear winners from experimentation emerge this conditional code can create technical debt, once competing variations are no longer needed.   This method also creates dependencies between the […]

Meetup: Building a culture of experimentation at Visa, Strava, and Tripping.com


Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]

Optimizely NY Developer Meetup: Experimentation at Blue Apron


Optimizely NY Developer Meetup: Experimentation at Blue Apron

Last week, we hosted a developer meetup at Optimizely NYC with engineers, product managers, and analysts from the New York area. Folks braved the rain to hear from John Cline, Engineering Lead – Growth at Blue Apron speak about their experimentation program.   John’s talk covered how Blue Apron overcame the challenge of setting up […]

Top 5 Lessons from Developer Night @ Opticon


Top 5 Lessons from Developer Night @ Opticon

Last week, we hosted our first ever Developer Night at Opticon.  Over 100 developers, product managers, and analysts showed up for a great evening of tacos, drinks, and lightning talks. Below are the top five lessons from Developer Night: #1: How to Integrate a Messenger Bot with Optimizely X Full Stack We kicked the night […]

Embracing a Testing Culture


Embracing a Testing Culture

This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]

Accelerating Experimentation through Machine Learning


Accelerating Experimentation through Machine Learning

Today, at Opticon, we announced Stats Accelerator, which enables companies to accelerate experimentation through intelligent traffic optimization. With Stats Accelerator, customers will be able to: Accelerate experimentation and achieve statistical significance up to 300% faster Maximize conversions from time-bound experiments or campaigns Reduce the manual work required to adjust traffic to winning variations When Optimizely […]

Introducing Support for Dynamic Websites


Introducing Support for Dynamic Websites

Today, at Opticon, we announced Support for Dynamic Websites — the industry’s first out-of-the-box solution for experimenting with dynamic content and Single Page Applications. Now marketers can easily experiment on dynamic content. This feature was built to: Experiment out-of-the-box on Single Page Applications in the visual editor Develop experiments more flexibly with new options to […]