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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Meet the Strategist: Optimizely’s Alek Toumert


Meet the Strategist: Optimizely’s Alek Toumert

Here at Optimizely, a core part of our offering rests with the intellectual property we’ve built up over the years by running thousands upon thousands of experiments for hundreds of companies. Often on the front lines of those programs lay our Strategy Consultants who are true fonts of knowledge when it comes to how to […]

Opticon19 Europe: 5 Takeaways


Opticon19 Europe: 5 Takeaways

We recently held Opticon19 Europe in the Royal Lancaster Hotel, London with a full day of passionate speakers, inspirational stories and shared experiences. Digital experimentation is gaining a huge amount of traction in Europe. And when the continent’s digital leaders from Farfetch to FedEx to HelloFresh came together, we saw that out-experimenting the competition doesn’t […]

2019 ANA Masters of Marketing: Top Three Takeaways


2019 ANA Masters of Marketing: Top Three Takeaways

The ANA Masters of Marketing is one of the largest gatherings of senior marketers in North America. The theme of this year’s conference, held in Orlando from Oct 2-5, was driving growth, and it was interesting to see the varying ways brands are seeking to achieve it. Last year, Direct to Consumer (D2C) brands stole […]

Test and Learn Your Way to Product Greatness


Test and Learn Your Way to Product Greatness

What it Means to Test and Learn For teams designing, building and analyzing software products, the Test and Learn movement represents a shift from launching new functionality and hoping for the best. The old model looks like this: DESIGN > BUILD > LAUNCH PRAY 🤞 Test and Learn is about empowering teams to challenge assumptions, […]

Ask an Experimenter: the Fox Networks Group Edition


Ask an Experimenter: the Fox Networks Group Edition

Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]

New Widerfunnel Report ties Experimentation Mindset to Growth


Widerfunnel, one of the leading experimentation consultancies, has just published their new 2019 research report on the experimentation industry. You can download your copy here. Becoming an insight-driven business has become a competitive necessity for companies across all industries. The most innovative, fast-growth companies are rapidly developing best-practices for their experimentation programs to help fuel […]

Meet the Optinaut: Amsterdam Edition


Meet the Optinaut: Amsterdam Edition

As a way to get people to better understand Optimizely’s company and culture we like to profile Optinauts from around the globe. Meet Sales Development Representative (SDR) Henry Eshel. Henry has been working for Optimizely for over a year now. He began working in the London office and recently relocated to European HQ in Amsterdam. […]

3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments


3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments

Optimizely recently hosted our fifth annual customer conference, Opticon19, in San Francisco from September 11th – 13th. We kicked the conference off with Developer Night, an evening of lightning talks where leading experimenters share their tips and tricks.  In 2018, the big takeaways for developers in experimentation were managing experiments within your own repo, experimenting […]

4 Questions That Helped Visa Create a Foundation for Experimentation


Visa first partnered with Optimizely in 2015 to build a culture of experimentation around their online payment products. In a joint webinar with Optimizely: The Journey to a Culture of Experimentation, Ramkumar Ravichandran, Visa’s Director of A/B Testing, shared the moments that made Visa’s experimentation program successful—with 2.5X more successful tests than is their  industry […]

Top 5 Takeaways from Opticon19


Top 5 Takeaways from Opticon19

Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]