Optimizely Blog

Grow your Optimization and A/B testing skills

Conversion Rate Optimization Best Practice: Ignore Best Practices


Conversion Rate Optimization Best Practice: Ignore Best Practices

Why do marketers insist on looking for “best practices” and “conversion optimization tips” that simply don’t work? Conversion rate optimization (CRO) is context-specific which is why not adhering to specific conversion rate optimization best practices is a best practice.

A structured process is your best chance at getting valid results you can use to build your internal team and take your marketing efforts to the next level.

10 Ways to Drive More Word of Mouth from Your Customer Referral Program


10 Ways to Drive More Word of Mouth from Your Customer Referral Program

Driving word of mouth has long been the secret sauce coveted by brands. The experts agree; it’s the most effective form of marketing. It’s also the most evasive to grasp, to promote, to control, and to optimize. At a time when everyone’s customers are more connected than ever, word of mouth has changed from a ‘nice to have’ to a necessity for growth.

To help you maximize the return on investment in your referral program, we’ve collected the top 10 ways to test and optimize refer-a-friend for your brand.

A/B Testing for Low Traffic Websites


It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother.

At least that’s how the argument goes. But I would like to offer a different perspective. I think low-traffic websites should A/B test, not only because doing so has enormous cultural benefits, but also because A/B testing does work for low-traffic sites.

8 Things You Didn’t Know You Could Do With Optimizely


8 Things You Didn’t Know You Could Do With Optimizely

Optimizely gives us a strategic advantage when building and validating solutions for our clients. To date, we’ve used the platform to run hundreds and hundreds of tests. During this time, we’ve discovered that we can dramatically scale our strategic advantage by becoming more nuanced in how we craft and deploy Optimizely experiments.

Specifically, my Rocket Code colleagues and I have discovered eight core insights and workarounds that empower us to deliver some truly awesome e-commerce firepower. Collectively, these tips will help your Optimizely experiments run faster with fewer errors and more visibility into how users are interacting with the test variants.

This is the State of Conversion Optimization in 2016


This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites


The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?

Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.

How To Optimize Your Experience at the 2016 Marketing Nation Summit


How To Optimize Your Experience at the 2016 Marketing Nation Summit

You probably don’t need convincing that it’s worth your while to attend Marketo’s 2016 Marketing Nation Summit taking place in Las Vegas May 9-12. After all, over 6,000 of the planet’s best marketers and industry thought leaders in one place for four days of learning, networking, and after-hours fun.

To make sure you don’t waste a moment of your time, or budget, we’ve curated a list of opportunities for networking, can’t-miss sessions and other happenings.

Making Optimization a C-Level Priority


Making Optimization a C-Level Priority

The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk associated with new, essential online initiatives – from introducing changes to the look and feel of the website, adding new product lines, or managing seasonal events such as Black Friday? How can businesses achieve effective use of resources – both finance and people – in order to stay ahead of the competition? When C-level executive performance is increasingly measured in months rather than years, the speed and confidence in decision-making needs to improve, fast.