Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]
At Optimizely, we love seeing customers being bold in driving impactful business results with their experiments. To celebrate these inspiring and creative ideas, we are thrilled to announce the finalists and winners of the 2019 Outperform Awards. MOST DRAMATIC BUSINESS IMPACT Summary: HP has been a strategic customer with Optimizely since 2015. In mid-2017, they […]
Opticon, our annual digital experimentation conference, is one of the most exciting times of the year for the Product Marketing team at Optimizely. Anyone who has previously been may relate to this sentiment. If you have yet to attend, this is the event where teams learn to accelerate performance and push the boundaries of experimentation […]
The most important factor in the success or demise of your company is its culture. This is a lesson I learned over the last fifteen years from my experience working at Google, the 2008 Obama campaign, and now as the co-founder of Optimizely. We recently had the opportunity to showcase our culture as part of […]
Personalization has been the holy grail since the internet first became a commercial enterprise as a tool for optimal customer experience. It has also historically been difficult to have the right data, to have enough data and to utilize the data in a way that benefits the customer as opposed to annoys them. Just because […]
Experimenting is an essential tool for increasing revenue, but how do you know what tests to run? Prioritizing tests is key for getting higher and quicker return once you have decided to make the investment of experimenting. But, learning which tests to prioritize can seem daunting to new experimenters. With hundreds of potential tests and […]
Experimentation and optimization are at the heart of everything we do at Optimizely, so we’ve taken attendee feedback to make this year’s conference, Opticon19, bigger and better than ever. Read on to learn about the top five changes we’ve made to the conference to make it a better experience for every attendee. Luminary keynotes We’re […]
Retail has always been hard —keeping up with changing customer expectations, maintaining loyalty, engaging employees— and it’s only getting harder. Now, retail businesses that embrace digital experimentation, and in the process benefit their customers, improve the chances of their own survival. Growth in retail is coming largely from e-commerce (Deloitte), and digital retail is dominated […]
In 2015, Jenny Lin, a former Optimizely Engineering Manager, had a novel idea about how to help more women break into tech. The idea was I/Own It, a comprehensive program that would develop entry-level skills, via a software engineering bootcamp, and offer professional experience, through a three-month internship. Four years later, Optimizely, in partnership with […]
