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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation


Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis […]

Why Accessible Experiments Matter


We’re excited to share the following article by our Senior UX Engineer, Ayesha Mazumdar, that was originally published in SD Times.   For software development teams, moving fast is key. But so is the confidence that you’re building the right thing in the first place. To reduce uncertainty, product and engineering teams are running more experiments […]

Optimizely’s Hack Reactor Scholarship and Internship Program Is Back


For the fifth year, Optimizely is launching I/Own It, which is a boot camp scholarship and internship program. We partner with Galvanize each year to provide a path for individuals who are underrepresented in tech, and who have no professional technical experience, to begin a career in software engineering. Optimizely’s I/Own It program was established […]

The Next Phase of Our Journey Starts Today


The Next Phase of Our Journey Starts Today

It’s no surprise to our team that digital-first companies continue to disrupt traditional markets, create new segments, and innovate faster than their peers—even in today’s unprecedented business environment. How do they do this? By putting the customer at the heart of everything they do. From product development to their marketing campaigns to customer support and […]

Your Guide to Opticon20, a Free Virtual Conference


Your Guide to Opticon20, a Free Virtual Conference

It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation. This year, Opticon is going virtual. That means on September 16th, 2020, you can soak up knowledge from leaders at GitHub, AWS, CNN, AMC, […]

Building a Smarter Technology Stack with eSports leader G-Loot


G-Loot is one of the world’s fastest growing real-money eSports platforms, allowing players to compete against friends and earn real money rewards. Over 20 leading titles are connected to their unique technology, including Fortnite, Apex Legends, CS:GO, Rainbow 6 and Hearthstone. And all this…it’s just the beginning. In his recent webinar for Optimizely, Chief Growth […]

Experimentation Saves the Day for Global Call Centers


The pandemic has hit contact centers hard, bringing with it an unprecedented volume of calls. In financial services, for example, research from Edgar, Dunn, and Company found that during the early weeks of the COVID-19 lockdown measures, one bank reported a 400% increase in inbound calls. No doubt many of us have experienced this personally […]