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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 Ways to Increase Retention with Experimentation


3 Ways to Increase Retention with Experimentation

At BiggerPockets, we had been aggressively A/B testing our signup funnels in Optimizely for a little over a year, and have seen success – improving our free signup funnels by over 80%. Once we had our acquisition running well, we decided to focus our experimentation efforts on how to retain these new signups to maximize […]

Announcing poetimizely library 📢


We love highlighting the great work folks are doing in progressive delivery & experimentation. Recently, our customer Patxi Bocos created a a library that generates type safe accessors for experiments and features of a given Optimizely project. We wanted to repost his Medium article with his library to share with our broader community. Take a […]

James Governor on the Future of Building Good Products


James Governor on the Future of Building Good Products

Today’s most valuable companies (aka FAANG) are admired for the return on investment they provide for customers, and are an aspiration for all of us in the digital landscape to measure our work against. Recently, I had the opportunity to have a chat with James Governor, Co-founder of RedMonk, the developer-focused industry analyst firm, and […]

The 6 Types of Feature Flags You’ll Meet at Optimizely: Permission


The 6 Types of Feature Flags You’ll Meet at Optimizely: Permission

Tl;dr 🚩 How do we use Permissions Flags at Optimizely? Feature gating for plan types 🔒 Access Level? Monetization Engineers only 😬 Risk Level? High 👩‍💻 Tests? Manually Add/Remove Test Accounts ⏰ Lifetime? Permanent until feature deprecated Permission feature flags are our feature enablement toggles which allow us to manage which customers are allowed to […]

Optimizely Is Taking Action to Stop Systemic Racial Abuse


Racial justice is more than a cause, it is a non-negotiable way of life that goes far beyond professional actions. The killings of George Floyd, Oscar Grant, Breonna Taylor, and Eric Garner are sadly, just examples of decades and centuries of racism and police violence against Black citizens. This is a violation of human rights […]

Targeted Rollouts: Take Control of Your Release Process


Targeted Rollouts: Take Control of Your Release Process

Software teams increasingly need more control over their release process to mitigate risk and ship faster.  The first step many teams take to reduce risk is adopting feature flags to decouple code deployment from feature enablement. However, while simple boolean (on/off) feature flags can help mitigate risk, elite software teams are embracing progressive delivery. They […]

The 6 Types of Feature Flags You’ll Meet at Optimizely: Operational


The 6 Types of Feature Flags You’ll Meet at Optimizely: Operational

Tl;dr 🚩 How do we use Operational Flags at Optimizely? Making dynamic changes to a feature without a code deploy. 🔒 Access Level?  Only Optinauts that built the feature. 😬 Risk Level? Medium-High. 👩‍💻 Tests? QA Environment. ⏰ Lifetime? Permanent until feature deprecated. Operational feature flags are flags that control configurations for an application, such […]