When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and are short for hypotheses that can keep program momentum going. These are not rare places to be! The lifeblood of a program is having hypotheses to test […]
With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to determine which is best for your users and the metrics you care about? An […]
The Digital Labs Series kicked off on 18th November and it’s designed to help you build a smarter tech stack. Our first event featured customer data specialists Segment, who demonstrated five essential ways to create the ultimate customer experience using the powerful combination of Segment and Optimizely. Here are five ways to make us even […]
Product leaders from AMC Networks, Cameo, and Scholl’s came together (virtually) to explore how to use experimentation to deliver better customer experiences and business outcomes. Watch the talks for how to use experimentation, remote configuration, and beta testing to make every feature successful and be a more powerful Product Manager. Let’s dig into a few […]
As a developer, you may wonder about the benefits of using feature flags vs blue-green deployments and want to know when to use which tool. A quick primer: blue-green deployments involve redirecting user traffic to a different set of servers that host your updated application. Whereas feature flags are code-based and enable users to see […]
We are excited to announce the launch of our new Digital Labs series, dedicated to helping you build a smarter tech stack. Today, that’s the key to developing ever better user experiences and dominating your online space. Hear from Industry Leaders The technology landscape continues to expand and evolve at an exponential rate–the number of […]
Today, we are thrilled to announce the launch of the Optimizely Labs Platform. Optimizely Labs was built out of the need of many Optimizely customers: Getting step-by-step instructions on how to get the most out of Optimizely’s digital experience platform through APIs, integrations, and custom solutions. For companies looking to thrive online, a smart technology […]
This year’s Opticon20 is in the books! Over 2,600 people joined us virtually across North America and Europe. Opticon20 was focused on the science of getting it right and highlighted key lessons from 37 digital leaders about how they are using data-driven experimentation and progressive delivery to build better experiences for their customers. It featured […]
Filing taxes can send many of us scrambling. For H&R Block, being on the backend of that experience makes for an incredibly busy tax season. In our webinar, we learned how the H&R Block product team uses feature flags to improve operational efficiency and remain compliant with government regulations. Not only does H&R Block face […]
For the fifth year, we are partnering with Galvanize to host I/Own It, a boot camp scholarship and internship program for individuals underrepresented in the tech community. If you’re looking for a new opportunity in 2021, please consider applying! The deadline for 2021 program applications is October 18, 2020. Read on to learn more about […]
