Announcing Enhanced Optimizely Partner Programs & Developer Site

A glimpse of Optimizely Solutions and Technology partners.

Partnerships are absolutely crucial to what we do at Optimizely. From the technology partners that let our customers integrate Optimizely experiments with data from other software, to the solutions partners who provide training, strategy, and technical expertise to make our customers successful, we are deeply invested in building a best-in-class partnership ecosystem. I am thrilled to share news about enhancements to the Solutions and Technology Partner programs as well as a new Developer site.

How JustGiving is Raising Millions More Online with Simple Experiments

justgiving.com

The product team at JustGiving, has done a lot of work over the years to increase social sharing: we’ve added more social sharing functionality and made it easier to share.

In January this year, we decided to run our first test to see if we could increase post-donation sharing by appealing to different motivations. So we designed a simple A/B test on the copy to see if a different message would increase the proportion of people who shared news about their donation with their social network. Given the volume of donations we process, a small change could have a massive impact.

13 E-commerce Conversion Optimization Case Studies

shopping carts ecommerce conversion optimization

Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers. Each one has a clear takeaway you can use as inspiration for your own test hypotheses. Scroll forth and grow that list of experiment ideas!

3 E-commerce Marketing Trends Buzzing at IRCE 2015


A bustling IRCE Exhibit Hall in 2014.

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today.

I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.

Case Study: Testing Personalized Experiences at Secret Escapes

secret escapes search personalization

This is part two of an optimization case study with Secret Escapes, a flash-sale luxury travel company. In part one we covered how Secret Escapes used Optimizely to experiment on their iOS app onboarding flow, double signup rate, and generate positive ROI from paid mobile marketing.

In this post, we’ll dig into another series of experiments that are driving continual increases in new user signups and revenue. In both experiments, Secret Escapes is testing the impact of personalized experiences.