Optimizely Blog

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3 Steps to Experiments with Business Impact


3 Steps to Experiments with Business Impact

The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at Opticon Virtual Summit, Experimenting for Maximum Business Impact, Josephine Foucher, […]

Top Questions & Answers from the Meet Optimizely X Webinar Series


Top Questions & Answers from the Meet Optimizely X Webinar Series

Optimizely recently hosted a webinar series, called Meet Optimizely X, to share how to experiment deeply and broadly–wherever your customers are in their journey. In total there were over 200+ questions that our product managers answered live. These questions illuminated Optimizely’s product roadmap, explained how to use multiple products on the Optimizely X platform concurrently, […]

Opticon London 2016 Round Up


Opticon London 2016 Round Up

The other week marketers from all over the UK, Europe and beyond descended on London for Opticon 2016. Thank you to the huge number of delegates who came and made it a big success – over 400 attendees from marketing managers to CMOs, made it a fantastic, insightful day for all. Experiment Everywhere Dan Siroker, […]

6 Can’t-Miss Sessions at Opticon Virtual Summit


6 Can’t-Miss Sessions at Opticon Virtual Summit

Opticon Virtual Summit–the world’s largest online gathering for experimentation and personalization–is less than 10 days away! On December 7, our free, half-day event will feature a stellar lineup of more than 15 visionary speakers presenting on this year’s theme: Be Bold. Experiment Everywhere. From science, to athletics, to politics and across business, history has shown […]

Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit


Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit

2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year Opticon Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence and […]

Online Shopping Trends – Europe 2016 [Infographic]


Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]

Introducing Optimizely X: The Experimentation Platform


Introducing Optimizely X: The Experimentation Platform

Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.