Optimizely Blog

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6 Can’t-Miss Sessions at Opticon Virtual Summit


6 Can’t-Miss Sessions at Opticon Virtual Summit

Opticon Virtual Summit–the world’s largest online gathering for experimentation and personalization–is less than 10 days away! On December 7, our free, half-day event will feature a stellar lineup of more than 15 visionary speakers presenting on this year’s theme: Be Bold. Experiment Everywhere. From science, to athletics, to politics and across business, history has shown […]

Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit


Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit

2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year Opticon Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence and […]

Online Shopping Trends – Europe 2016 [Infographic]


Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]

Introducing Optimizely X: The Experimentation Platform


Introducing Optimizely X: The Experimentation Platform

Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.

Avoid Wasting Resources with this 7-Step A/B Testing Process


Avoid Wasting Resources with this 7-Step A/B Testing Process

After optimizing for digital media audiences at Sky and Daily­­motion, I’ve learned the importance of a strong A/B testing process to drive effective optimization. Follow this 7-step process for effective A/B testing to ensure that your tests are meaningful, that resources are not wasted, and that you know what to expect each and every time you get ready to run an experiment.

How to Optimize a Mobile Landing Page that Converts


How to Optimize a Mobile Landing Page that Converts

40% of mobile web visitors will choose another option if a website isn’t mobile-friendly. Your visitors have choices, and won’t hesitate bouncing if your mobile experience isn’t useful and friendly. This makes it crucial for you to optimize your mobile landing pages for conversions.