Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]
Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences. The world’s leading […]
“Too much traffic will cause bugs in my experiments.” “I won’t be able to generalize my results from testing during the holidays.” “Holiday testing? Our dev team would never let that happen!” These are just a few of the many excuses I’ve heard from experimenters when talking about holiday testing. I take a deep sigh […]
As an experimenter, the pressure to make a decision after you’ve run an A/B test can lead to some pretty wacky interpretations of non-significant experiment results. After all, what does it even mean for something to be “trending in the direction of statistical significance” (a phrase actually stated confidently during a recent experiment review at […]
Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]
To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]
Personalization has been one of the hottest trends to hit the marketing industry in history, with experts left, right and centre touting it as one of the key drivers towards customer experience, brand loyalty and better profit margins. Studies have shown that effective personalization can lift revenues by as much as 15%, so it’s no […]
It’s been a few weeks since Google’s algorithm was updated with what they’ve dubbed as the “Speed Update”. As detailed in Part I of this blog series, the Speed Update is a change to Google’s algorithm that made pagespeed a ranking factor for mobile searches for the first time. The update went into effect July […]
The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]
Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times. There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]
