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Tips & Tricks for Building Your Experimentation Program

Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing


Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]

Optimizing Dreamforce: A Note from Our Chief Product Officer


Optimizing Dreamforce: A Note from Our Chief Product Officer

I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing […]

Experimentation: what’s in it for backend developers?


Experimentation: what’s in it for backend developers?

An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]

3 Tips on Using Your Marketing List to Outperform Your Goals


3 Tips on Using Your Marketing List to Outperform Your Goals

An email marketing list typically includes a list of names, email addresses, and perhaps other information like location, industry, or titles.  All of this data can be used to create email campaigns that allow marketers to directly message a given audience. I’m sure we’ve all been on the receiving end of one of these email […]

Rest and Recharge While at Dreamforce ’19


Rest and Recharge While at Dreamforce ’19

Just as Accenture Interactive, AWS, FullStory, Tealium, and Optimizely come together to deliver best-in-class digital experiences online, we are teaming up during Dreamforce ’19 to present the Customer Cabana. Located at Optimizely HQ at 631 Howard St. Ste 100, just steps from the Moscone Center, the Customer Cabana provides a comfortable space to catch up […]

Living the Dream(force) with Optimizely


Living the Dream(force) with Optimizely

As over 170,000 Salesforce Trailblazers flock to San Francisco for Dreamforce ’19 from November 19 – 22 with speakers ranging from women’s World Cup and Olympic Champion Megan Rapinoe, to internationally acclaimed cellist Yo-Yo Ma, we at Optimizely are pleased  to announce our participation in this inspirational conference.  We are excited to be first-time sponsors […]

Optimizely Personalization Presents: Adaptive Recommendations


Optimizely Personalization Presents: Adaptive Recommendations

Earlier this year Optimizely Personalization launched Adaptive Audiences — a feature that uses Natural Language Processing (NLP) to dramatically improve the way you can personalize your website. Today, Optimizely is introducing another big update to Personalization, Adaptive Recommendations — the only recommendations solution with experimentation at its core. The Power of Personalization Experimentation is all […]

Digital Experience Economy: The Financial Services Sector Snapshot


In our latest Digital Experience Economy report, Don’t Forget the Customer — The Digital Challenge for Financial Services, we take a look at how Financial Services organizations are optimizing their digital strategies to attract and grow customers. We break out six primary insights relevant to all businesses, gleaned from 800 business decision-makers worldwide and their […]

I/Own It 2019 Recipients


I/Own It 2019 Recipients

For the fourth year in a row, Optimizely, in partnership with Hack Reactor @ Galvanize, is running the I/Own It program to help women and underrepresented minorities jumpstart their career as software engineers. In a previous post I outlined the impact this program has and why we continue to offer it. I’m very excited to […]