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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

The Complete Guide to Navigation Testing


One of our biggest experimentation challenges at BiggerPockets has been testing into a better site navigation. Over the life-span of our company, the website has added a number of features. As we’ve added features, we’ve placed those features into the navigation in the location that made the most sense at the time. Those individual additions […]

Kotlin and Open-Source: A Conversation with Patxi Bocos


Kotlin and Open-Source: A Conversation with Patxi Bocos

Hi I’m Kody O’Connell, Optimizely’s Developer Experience Advocate. I recently interviewed open source contributor Patxi Bocos about the Kotlin programming language and his contribution to open source with his project Poetimizely. Listen and/or read below to learn what Kotlin is, who is using it and why you should care. Poetimizely on Github Kody [00:00:02] Hi, […]

Simple Steps For Architecting a Smarter Tech Stack


Simple Steps For Architecting a Smarter Tech Stack

Delivering value is the ultimate goal in product development, growth hacking, and data science. While there are different ways to get there, experimentation is the fastest, surest path to understanding what works with your users at scale. Many teams are so focussed on product outputs that they forget to create a technology foundation for driving […]

3 Reasons You Need Experimentation When Building Software


3 Reasons You Need Experimentation When Building Software

Optimizely’s CTO, Lawrence Bruhmuller, took to the virtual stage at the CTO Summit alongside fellow technical leaders from Magnetic and Silicon Valley Alliances to talk about Building a Culture of Experimentation. Lawrence spoke about how experimentation has become a crucial part of best-in-class engineering organizations, and how it directly links to current trends in software […]

Secrets for High Performance Web Experimentation


Optimizely’s performance experts, Group Product Manager,  Whelan Boyd, and Sr. Staff Performance Engineer, Michael Hood, recently sat down to discuss best practices in performance and experimentation. From how to effectively monitor performance, defining benchmarks and how to leverage the latest Edge technologies to dramatically reduce latency with client-side experimentation. Below are the key takeaways, you […]

Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely


Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely

We are proud to be technology partners with FullStory and even prouder about the recent way our joint customer Thomas is using Optimizely + FullStory to quickly adapt during the COVID-19 pandemic. We wanted to share this recent FullStory blog post with our audience (edited from original post). “I’m getting goosebumps talking about this,” says […]

3 Ways to Increase Retention with Experimentation


3 Ways to Increase Retention with Experimentation

At BiggerPockets, we had been aggressively A/B testing our signup funnels in Optimizely for a little over a year, and have seen success – improving our free signup funnels by over 80%. Once we had our acquisition running well, we decided to focus our experimentation efforts on how to retain these new signups to maximize […]

Announcing poetimizely library 📢


We love highlighting the great work folks are doing in progressive delivery & experimentation. Recently, our customer Patxi Bocos created a a library that generates type safe accessors for experiments and features of a given Optimizely project. We wanted to repost his Medium article with his library to share with our broader community. Take a […]