A ‘cord-cutter utopia’ is quickly becoming a reality, as over-the top viewing goes mainstream—as many as 24% of American adults don’t have ‘traditional’ cable or satellite subscriptions according to Pew Research, and 49 million households now have at least one connected TV device. What’s more, most consumers now access content on multiple devices, with different […]
Optimizely participated in the eTail West event in Palm Springs this year, where the main focus concerned how retailers are using technology in innovative ways to exceed shopper expectations. With that in mind, we wanted to highlight three takeaways from what we learned at the conference that retailers like yourself could put into action. Focus on Each […]
Hepsiburada is the largest online retailer in Turkey and is in the top 25 general merchandizing websites worldwide. In 2015, the company decided to shift their business model from being an online retailer to becoming a marketplace platform, a bold move to help them stay ahead of competitors in the market. This move required a […]
Conversion Rate Optimization (CRO) and User Experience (UX) are two terms that are commonly thrown around whenever a discussion about website performance takes place. As practices, the two are quite similar to each other in the sense that both work on analytics and feedback to meet similar end goals. The terms are occasionally used interchangeably, […]
When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you can offer. The Test When Neil Patel’s website, QuickSprout.com, reached […]
Some businesses, particularly digital-first companies (such as Priceline Group, Airbnb, Atlassian and Netflix) are setting the standard for how a process of continual optimization, that is, to adopt a core philosophy of experimentation, drives growth. At these companies, their primary website and application experiences are not only a channel, but serve as the product itself. Their focus on and investment in […]
From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]
At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why we’ve decided to take a stand and publicly support immigrants. Here is the email I sent all Optimizely employees: From: Dan Siroker To: Team Subject: Supporting our colleagues Optinauts, We’ve heard from […]
UX (User experience) can be very time-consuming, done right it’s an ongoing process of continuous iterative tweaks and refinements. The aim of the game being to make a product, site, culture and experience that your audience LOVE. That sounds like hard work but never fear! There is some juicy low hanging UX fruit to be […]
Customers have come to expect consistent experiences and positive interactions with a brand’s content no matter where they access it. Nearly every consumer now owns a smartphone, and most start a task on one device and finish it on another. According to comScore, 77% of customers 18-34 are multi-channel users, accessing content and experiences across […]
