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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Experimentation Works: The Surprising Power of Business Experiments


Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before […]

Powerful Feature Flags in Swift + iOS


Powerful Feature Flags in Swift + iOS

Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures


Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

A future-proof way to deploy Full Stack and Rollouts as microservices in your stack  Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]

Change history helps you keep track of your feature flags and experiments


With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]

Proven personalization strategies for your website


Proven personalization strategies for your website

I recently hosted a webinar with Takeshi Young, our resident expert in personalization, digital marketing, and experimentation. We shared how the Optimizely marketing team uses our own products, to test and deliver personalized experiences on www.optimizely.com. Below are four use cases our marketing team executes with personalization. Read on for a recap of some of the […]

Master Experience Optimization: Beat the Disruptors


Master Experience Optimization: Beat the Disruptors

Experience optimization affords today’s business decision makers the opportunity to help their companies drive billions in revenue. They can innovate faster, compete, and win through thoughtful experimentation, data activation and personalization. When these three core tenets of experience optimization are combined they provide, at scale, the best possible customer experiences. We call that Mastering Digital […]

What is Behavioral Science & Why it Matters for Experiment Design


People often use the term behavioral science loosely- and incorrectly. When one doesn’t  truly understand what behavioral science is, you’re unable to pinpoint a causal relationship between what your company does and how your users respond.   At Next Step, a behavioral design agency I founded in 2004, we bring the theories of behavioral science out […]

2020 Hypothesis: Businesses That Experiment, Will Win


One hypothesis that we’re bullish about for the next decade is that “best guesses” will fail more often then data-based decisions. Brands that test and iterate on their ideas — and use the resulting data to inform their decisions — will win.   Optimizely CMO, Carl Tsukahara, recently discussed the adoption of experimentation as a business […]

Measure twice, cut once


Measure twice, cut once

Web Performance Testing Tools and Tips Many organizations struggle with site load times and have yet to adopt the right measurement tools or processes to improve it. As the product manager for Optimizely Web, naturally, I’m passionate about web page performance because it’s a major influence on the user experience and your business goals. To […]