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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Using Research to Drive Successful Experimentation


Using Research to Drive Successful Experimentation

If you are conducting A/B tests on a regular basis, you will quickly learn that not every test is a hit. In fact it can take up to 6-10 (or even more) experiments to finally reach positive results for the first time. And that’s okay. However you can greatly increase your chances of returning positive […]

Scale your Experimentation Program with Optimizely’s REST API


When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete


Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

In an era where customers expect more from their interactions with companies than ever before, taking an iterative approach to experimentation can help digital-first leaders and their organizations gain a competitive edge. Continuous experimentation on all aspects of their product and customer experiences enables companies to constantly shape those experiences based on feedback and real […]

Introducing Extensions – Helping Teams Collaborate Better


Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]

How to Effectively Compete in the ‘Amazon Era’


Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale. Much of what drives Amazon’s success is […]

Digital Disruption Drives Business Growth


Digital Disruption Drives Business Growth

Significant advances in technology are transforming how we live, work, and interact with one another. They are disrupting the status quo, shaking industries to their cores, and causing companies to reevaluate long-standing business strategies – especially when it comes to the customer experience. As digital communication channels continue to evolve and customer expectations continue to […]

Continuing Our Global Momentum


Today, we’re delighted to announce our expansion into the Asia Pacific region, opening up our new regional headquarters in Sydney, Australia. The new office is Optimizely’s fifth global location outside of the U.S. and will allow us to provide greater support to local customers, while also enhancing our 24/7 global customer support offering We’ve seen […]

New Product Innovations in Optimizely X


The International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. With digital transformation a necessity, and a thirst for innovation across industries, experimentation is becoming an increasingly popular method to enable bold change. Some of the most innovative […]

When ‘Best Practices’ Fall Flat


When ‘Best Practices’ Fall Flat

“Best practices” tends to be used as a catch-all phrase often thrown around in the world of web design. When uttered, it’s almost as if design decisions are blessed with the ultimate guarantee of success— though this can prove to be a false truth in some situations, as Creative Market recently found out. Creative Market […]