Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

How uno Home Loans Aligns A/B Testing with Growth


uno Home Loans is on a mission to simplify paths to homeownership for Australians. The company aims to bring choice, transparency, control, and automation to consumers. The financial services leader helps consumers access real-time home loan rates based on their personal needs. “uno is an interesting business in that we have two parts to what […]

Experimentation Helps Product Teams Build Innovative Software


Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Building Experimentation into your Content Creation Process


Building Experimentation into your Content Creation Process

When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run.  The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]

Atlassian, Visa, & Wolverine Share their Experimentation Secrets


Atlassian, Visa, & Wolverine Share their Experimentation Secrets

Welcome to Digital Change Agents — a new webinar series from Optimizely. Tune in for an inside look at world-class experimentation teams. The marketer’s role is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on hunches to drive us forward. We must replace […]

To Move Faster, Experiment More


If you’ve ever had to forecast a deadline for a software project, you’ll be all too familiar with Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law. So it’s no surprise that every product development team wants to be more “agile.” To the naive CTO, “agile” is just […]

Optimizely Program Management Now Generally Available


We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]

A/B Testing SMS with Optimizely


With 2018 just around the corner, your company will likely be exploring new channels to reach out to your customers. Before you rush off to start a podcasting channel, create video ads, or rebuild your mobile app from scratch, take a moment to consider improving your company’s mobile text messaging (SMS) channel. Around 80% of […]

Optimizely is Now ISO 27001 Compliant


Data security is imperative to Optimizely and its customers. We continually strive to be best in breed and are delighted to provide this consistent high level of expertise when it comes to protecting all data. With the recent high-profile security breaches, all industries must demand higher levels of security. In particular, regulated verticals like FinServ, […]

Accelerating Innovation for OneMain Financial


Founded in 1912, OneMain Financial is the largest personal loans provider in the United States. Contributing to the company’s longevity is a drive for continuous reinvention and innovation: OneMain Financial stays relevant to its market by making holistic business decisions around its product and marketing strategy. The company provides personalized, best-in-class service at their 1,600+ branches, […]