The highlights: The new Decide API replaces 9 APIs with one, single API controlling all feature flag and experiment decisions. A new interface for Full Stack unifies the workflows for feature flagging and experimentation, enabling teams to easily transition features from flags to experiments and back, at any point in the feature delivery lifecycle. […]
Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver content intelligence and more relevant content but tuning those models can be time-consuming and require a lot […]
We’re excited to share the following article by our Senior UX Engineer, Ayesha Mazumdar, that was originally published in SD Times. For software development teams, moving fast is key. But so is the confidence that you’re building the right thing in the first place. To reduce uncertainty, product and engineering teams are running more experiments […]
For the fifth year, Optimizely is launching I/Own It, which is a boot camp scholarship and internship program. We partner with Galvanize each year to provide a path for individuals who are underrepresented in tech, and who have no professional technical experience, to begin a career in software engineering. Optimizely’s I/Own It program was established […]
It’s no surprise to our team that digital-first companies continue to disrupt traditional markets, create new segments, and innovate faster than their peers—even in today’s unprecedented business environment. How do they do this? By putting the customer at the heart of everything they do. From product development to their marketing campaigns to customer support and […]
It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation. This year, Opticon is going virtual. That means on September 16th, 2020, you can soak up knowledge from leaders at GitHub, AWS, CNN, AMC, […]
Today we’re excited to announce the agenda for Opticode, Day 2 of Opticon20, Optimizely’s free progressive delivery and experimentation conference! We’re also adding something brand new this year: a full day dedicated to product development teams — Opticode. Opticode is a virtual conference that will take place on Thursday, September 17th for North America and […]
G-Loot is one of the world’s fastest growing real-money eSports platforms, allowing players to compete against friends and earn real money rewards. Over 20 leading titles are connected to their unique technology, including Fortnite, Apex Legends, CS:GO, Rainbow 6 and Hearthstone. And all this…it’s just the beginning. In his recent webinar for Optimizely, Chief Growth […]
The pandemic has hit contact centers hard, bringing with it an unprecedented volume of calls. In financial services, for example, research from Edgar, Dunn, and Company found that during the early weeks of the COVID-19 lockdown measures, one bank reported a 400% increase in inbound calls. No doubt many of us have experienced this personally […]
This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster. Leaders from category-defining companies including AMC […]
