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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Opticon20 Agenda is Now Live


Opticon20 Agenda is Now Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]

Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist


Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist

Opticon20 is this year’s must-attend progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products, faster. Join us in September for two days of experimentation, product development, and progressive delivery sessions from companies like GitHub, CNN, and Auth0. We’re excited to announce that joining us on the […]

How to Choose the Right Experimentation Platform


The explosion of the marketing technology industry suggests there were about 3,500 martech tools in 2016. Now, there are over 7,040 solutions available; with 211 categorized as “Optimisation, Personalisation & Testing”. That’s why, at User Conversion, we looked into how to choose a platform and try to alleviate some of the pain.  What we’ve found […]

Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences


Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences

From CI/CD, to deployments, to killer user experiences, feature flags help you ship confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part three of this blog series, I’ll cover three areas where you […]

Powerful Feature Flags in Ruby


Powerful Feature Flags in Ruby

Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. However, building a feature flagging system is usually not your company’s core competency and can be a distraction from other development efforts. I’m Asa, Developer Advocate at Optimizely. In this step-by-step blog post, I’ll […]

Feature Flags: 3 Use Cases for Smooth Deployments


Feature Flags: 3 Use Cases for Smooth Deployments

From CI/CD, to deployments, to killer user experiences, feature flags help you build confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part two of this blog series, I’ll cover three areas where you […]

The Complete Guide to Navigation Testing


One of our biggest experimentation challenges at BiggerPockets has been testing into a better site navigation. Over the life-span of our company, the website has added a number of features. As we’ve added features, we’ve placed those features into the navigation in the location that made the most sense at the time. Those individual additions […]

Kotlin and Open-Source: A Conversation with Patxi Bocos


Kotlin and Open-Source: A Conversation with Patxi Bocos

Hi I’m Kody O’Connell, Optimizely’s Developer Experience Advocate. I recently interviewed open source contributor Patxi Bocos about the Kotlin programming language and his contribution to open source with his project Poetimizely. Listen and/or read below to learn what Kotlin is, who is using it and why you should care. Poetimizely on Github Kody [00:00:02] Hi, […]

Simple Steps For Architecting a Smarter Tech Stack


Simple Steps For Architecting a Smarter Tech Stack

Delivering value is the ultimate goal in product development, growth hacking, and data science. While there are different ways to get there, experimentation is the fastest, surest path to understanding what works with your users at scale. Many teams are so focussed on product outputs that they forget to create a technology foundation for driving […]

3 Reasons You Need Experimentation When Building Software


3 Reasons You Need Experimentation When Building Software

Optimizely’s CTO, Lawrence Bruhmuller, took to the virtual stage at the CTO Summit alongside fellow technical leaders from Magnetic and Silicon Valley Alliances to talk about Building a Culture of Experimentation. Lawrence spoke about how experimentation has become a crucial part of best-in-class engineering organizations, and how it directly links to current trends in software […]