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Tips & Tricks for Building Your Experimentation Program

Optimizely App Now Available in Salesforce AppExchange


Optimizely App Now Available in Salesforce AppExchange

Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting […]

Best Practices and Templates for Demonstrating Experimentation ROI


Best Practices and Templates for Demonstrating Experimentation ROI

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the final installment of my series designed to help you run a best-in-class experimentation program. In the series we covered everything you need to build and scale your […]

Feature Flag Ownership Models: Which one is right for you?


Feature Flag Ownership Models: Which one is right for you?

Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. Once your organization begins deploying feature flags successfully, you may be excited to get more into your codebase. However, good governance is critical to scaling the power of feature flags. As with any feature […]

Stefan Thomke ‘Experimentation Works’ : Three key questions that organizations need to answer to create good experiments


Harvard Business School professor Stefan Thomke is perhaps the world’s leading authority on digital experimentation. So it will come as no surprise that his latest book, Experimentation Works, has caught our eye. In fact we will be hosting a virtual meetup with Professor Thomke on April 22nd and you can apply to attend here.  The […]

Best Practices and Templates for Making Experimentation Impact Visible Consistently Across your Company


I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fifth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Supporting Nonprofits During COVID-19


Times are drastically changing. As the tragic toll of COVID-19 grows daily, the pandemic is upending how people live and work around the world. At Optimizely, our hearts go out to all those who have fallen ill to the virus and to their families, and to the brave healthcare workers on the front lines. Our […]