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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Opticon 2017 Preview – 9 Can’t Miss Sessions


Opticon 2017 Preview – 9 Can’t Miss Sessions

The 2017 edition of the world’s leading experimentation conference Opticon kicks off in just a few days, and the excitement here at Optimizely HQ is off the charts! This year’s event takes place at The Wynn Hotel in Las Vegas from October 17-19 and will bring together over 1000+ changemakers who are transforming their businesses with […]

Improving Snippet Performance and Matching with 3rd Party Analytics


Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]

Build and Test a Messenger Bot with Node.JS and Optimizely


Let’s talk about chatbots. My first interaction with a chatbot, like millions of others, was SmarterChild on AOL Instant Messenger, in the early 2000s. SmarterChild offered an early glimpse into the potential that an automated bot could offer to real world interactions. However, personally, it felt like a novelty in the midst of an era […]

Experiment Anywhere Using Our Event API


This is the 2nd of a series of 3 blog posts covering our APIs, read the first one on the REST API here. Recently, we announced several enhancements to Optimizely’s measurement capabilities. Today, we’ll focus on one of these enhancements, the Event API, which enables teams to send events via HTTP to Optimizely. With the […]

Build vs. Buy: Choosing the Right Experimentation Solution


Build vs. Buy: Choosing the Right Experimentation Solution

To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]

Why Customer Behavior is Key to Unlocking Growth


Why Customer Behavior is Key to Unlocking Growth

As expectations about brand interactions continue to rise, and customers place more emphasis on experiences, relying on actual trends in your customers’ behavior as your north star for decision-making can help you to gain a competitive edge. Looking at how your users are responding to your value proposition can help to prioritize which experiments to […]

Client-Side vs. Server-Side Experimentation


Client-Side vs. Server-Side Experimentation

One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions?  More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack? The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing […]

Using Research to Drive Successful Experimentation


Using Research to Drive Successful Experimentation

If you are conducting A/B tests on a regular basis, you will quickly learn that not every test is a hit. In fact it can take up to 6-10 (or even more) experiments to finally reach positive results for the first time. And that’s okay. However you can greatly increase your chances of returning positive […]

Scale your Experimentation Program with Optimizely’s REST API


When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]