Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting […]
Hi, I’m Lawrence Bruhmuller, Optimizely’s new CTO. This is the first of many blog posts on best in class engineering practices. To kick things off, I wanted to share why I joined Optimizely, and how I see software development evolving. I’ve been leading and scaling engineering teams for over a decade for high growth startups […]
Last year we held our first-ever virtual event, Test & Learn for product development teams Over a thousand engineers, PMs, data scientists, growth experts tuned in for a series of talks on how to build and test products at scale. We’re bringing back Test & Learn for 2020. It will be broadcast live on May […]
In our first glimpse at Professor Stefan Thomke’s new book “Experimentation Works“, we focused on his insights into what makes a good business experiment. We are now going to summarize the next section that caught our eye, wherein Professor Thomke outlines key factors that drive a culture of experimentation. And as an additional bonus we […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the final installment of my series designed to help you run a best-in-class experimentation program. In the series we covered everything you need to build and scale your […]
Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. Once your organization begins deploying feature flags successfully, you may be excited to get more into your codebase. However, good governance is critical to scaling the power of feature flags. As with any feature […]
Harvard Business School professor Stefan Thomke is perhaps the world’s leading authority on digital experimentation. So it will come as no surprise that his latest book, Experimentation Works, has caught our eye. In fact we will be hosting a virtual meetup with Professor Thomke on April 22nd and you can apply to attend here. The […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fifth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
Times are drastically changing. As the tragic toll of COVID-19 grows daily, the pandemic is upending how people live and work around the world. At Optimizely, our hearts go out to all those who have fallen ill to the virus and to their families, and to the brave healthcare workers on the front lines. Our […]
In the fierce competition to earn user’s screen time, the winners in mobile app development ship new functionality constantly to optimize growth, engagement, and UX. We recently created an ebook on this topic and share some of the insights and best practices here. Feature flagging and experimentation are foundational to building apps that keep users […]
