Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before […]
Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]
A future-proof way to deploy Full Stack and Rollouts as microservices in your stack Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]
With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]
I recently hosted a webinar with Takeshi Young, our resident expert in personalization, digital marketing, and experimentation. We shared how the Optimizely marketing team uses our own products, to test and deliver personalized experiences on www.optimizely.com. Below are four use cases our marketing team executes with personalization. Read on for a recap of some of the […]
As part of our ongoing ‘Ship Happens’ series we recently held a fireside chat with Optimizely’s Chief Product Officer Claire Vo and Bill Press, our Senior VP of Engineering. Moderated by Senior Manager Product Marketing David Isquick, Claire and Bill talked through best practices on aligning the sometimes diverse and competing orgs, how things might […]
Experience optimization affords today’s business decision makers the opportunity to help their companies drive billions in revenue. They can innovate faster, compete, and win through thoughtful experimentation, data activation and personalization. When these three core tenets of experience optimization are combined they provide, at scale, the best possible customer experiences. We call that Mastering Digital […]
People often use the term behavioral science loosely- and incorrectly. When one doesn’t truly understand what behavioral science is, you’re unable to pinpoint a causal relationship between what your company does and how your users respond. At Next Step, a behavioral design agency I founded in 2004, we bring the theories of behavioral science out […]
One hypothesis that we’re bullish about for the next decade is that “best guesses” will fail more often then data-based decisions. Brands that test and iterate on their ideas — and use the resulting data to inform their decisions — will win. Optimizely CMO, Carl Tsukahara, recently discussed the adoption of experimentation as a business […]
Web Performance Testing Tools and Tips Many organizations struggle with site load times and have yet to adopt the right measurement tools or processes to improve it. As the product manager for Optimizely Web, naturally, I’m passionate about web page performance because it’s a major influence on the user experience and your business goals. To […]
