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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Meet the New Optimizely


Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]

Optimizely Announces Adaptive Audiences


Optimizely Announces Adaptive Audiences

Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences.  The world’s leading […]

Holiday Testing: Challenging the Negatives


Holiday Testing: Challenging the Negatives

“Too much traffic will cause bugs in my experiments.” “I won’t be able to generalize my results from testing during the holidays.” “Holiday testing?  Our dev team would never let that happen!” These are just a few of the many excuses I’ve heard from experimenters when talking about holiday testing.  I take a deep sigh […]

How to Make Statistically Sound Decisions Using Confidence Intervals


How to Make Statistically Sound Decisions Using Confidence Intervals

As an experimenter, the pressure to make a decision after you’ve run an A/B test can lead to some pretty wacky interpretations of non-significant experiment results. After all, what does it even mean for something to be “trending in the direction of statistical significance” (a phrase actually stated confidently during a recent experiment review at […]

Ask an Experimenter: Claire Vo, VP of Product at Optimizely


Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]

Optimizing the Performance of Client-Side Experimentation


Optimizing the Performance of Client-Side Experimentation

To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]

Counting Down to Opticon18 With Our Win a Trip Winner!


Counting Down to Opticon18 With Our Win a Trip Winner!

The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]

Personalization & Experimentation: Better Together


Personalization & Experimentation: Better Together

Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times.  There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]