Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Get More Wins: Why You Should Focus on Experimentation Now


In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change, but also to respond to adapting consumer behavior. With this new audience in mind, I’ll be writing a […]

A cure for what ails your website…and feet


You should always trust your gut, right? It’s a smart gut with good intuition. But the fact is, many of our assumptions—especially when determining the best digital experience—can be way off base, even if our gut says otherwise.  At Opticon20, we heard from Amy Vetter, consumer experience manager at Reckitt Benckiser, the parent company for […]

6 Tech Stack Insights from Segment, Zoopla, and ClassPass


6 Tech Stack Insights from Segment, Zoopla, and ClassPass

In November, we hosted our first one-hour Digital Labs live session for a truly global audience. Speakers from groundbreaking brands Segment, ClassPass, Zoopla and Creative CX discussed their insights into building a smarter tech stack – and why it’s come to such prominence in recent times. Missed it? Here’s what we covered. First, meet the […]

How to Maximize your KPIs on Every Page with Input Metrics


To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts. This was emphasized for me early at Optimizely, when our co-founder Dan Siroker said in an all hands just a few weeks in: “experimentation leaders choose metrics that matter.”  Understanding your most important goals […]

E-“quip”-ping product teams to be more data driven


Sometimes tracking a key metric to validate an experiment is only half the battle. This sentiment is shared by the product team at quip, an eCommerce store where you can buy next-generation electric toothbrushes and other oral health supplies. Recently, they learned that making sure your experimentation platform, Optimizely in their case, integrates with the […]

24 Experiments that You Can Build and Launch Today


When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and are short for hypotheses that can keep program momentum going. These are not rare places to be! The lifeblood of a program is having hypotheses to test […]

5 Best Practices for Server Side A/B Testing


With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to determine which is best for your users and the metrics you care about? An […]