Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Continuing Our Global Momentum


Today, we’re delighted to announce our expansion into the Asia Pacific region, opening up our new regional headquarters in Sydney, Australia. The new office is Optimizely’s fifth global location outside of the U.S. and will allow us to provide greater support to local customers, while also enhancing our 24/7 global customer support offering We’ve seen […]

New Product Innovations in Optimizely X


The International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. With digital transformation a necessity, and a thirst for innovation across industries, experimentation is becoming an increasingly popular method to enable bold change. Some of the most innovative […]

When ‘Best Practices’ Fall Flat


When ‘Best Practices’ Fall Flat

“Best practices” tends to be used as a catch-all phrase often thrown around in the world of web design. When uttered, it’s almost as if design decisions are blessed with the ultimate guarantee of success— though this can prove to be a false truth in some situations, as Creative Market recently found out. Creative Market […]

Making Experimentation Part of Your DNA


Making Experimentation Part of Your DNA

Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting ahead of your customers’ needs and delivering memorable experiences. That’s […]

Founding Moment


Reid Hoffman has popularized the notion of multiple “founding moments” in the life of a company: the key inflection points when leaders decide to change a path in order to better, or more quickly, realize their mission. Today is one of those moments. We have hired Jay Larson to succeed me as our CEO! I […]

How Early Adopters are Seeing Big Experimentation Impact


How Early Adopters are Seeing Big Experimentation Impact

Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s multi-touch, hyper-competitive, lightning-paced digital marketplace. However, the practice of experimentation has become increasingly valuable in helping companies to solve this dilemma by allowing them to test, iterate, and ultimately double-down on the tactics that are […]

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

4 UX Trends You Should Be Implementing on Landing Pages


4 UX Trends You Should Be Implementing on Landing Pages

There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer you what was promised in the ad. People are impatient. If your landing page doesn’t correspond to the ad they clicked or they can’t easily see the benefits offered and […]

Why Experiment Server-Side?


Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]

Enhancing Optimizely X with PCI Compliance


Enhancing Optimizely X with PCI Compliance

The total volume of online transactions has grown at breakneck speed over the last decade, and is showing no signs of slowing down, as consumers increasingly purchase products, services and content on the web. In fact, it is estimated that there will be over 2 billion digital buyers worldwide by 2019. However, shopping-cart abandonment is […]