From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]
At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why we’ve decided to take a stand and publicly support immigrants. Here is the email I sent all Optimizely employees: From: Dan Siroker To: Team Subject: Supporting our colleagues Optinauts, We’ve heard from […]
UX (User experience) can be very time-consuming, done right it’s an ongoing process of continuous iterative tweaks and refinements. The aim of the game being to make a product, site, culture and experience that your audience LOVE. That sounds like hard work but never fear! There is some juicy low hanging UX fruit to be […]
Customers have come to expect consistent experiences and positive interactions with a brand’s content no matter where they access it. Nearly every consumer now owns a smartphone, and most start a task on one device and finish it on another. According to comScore, 77% of customers 18-34 are multi-channel users, accessing content and experiences across […]
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Every touchpoint with a customer is an opportunity to win that customer’s heart and make them great. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. This is a philosophy we wholeheartedly […]
Too many ecommerce companies create content for the sake of creating content, mostly because their competitors do. There’s seldom a serious plan behind content publishing and hence it rarely makes any difference in terms of traffic and conversions. This guide will help you plan content creation with purpose, i.e. publish content that will drive actual […]
Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And let’s not forget: redesigns usually involve numerous stakeholders – each […]
The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at Opticon Virtual Summit, Experimenting for Maximum Business Impact, Josephine Foucher, […]
Optimizely recently hosted a webinar series, called Meet Optimizely X, to share how to experiment deeply and broadly–wherever your customers are in their journey. In total there were over 200+ questions that our product managers answered live. These questions illuminated Optimizely’s product roadmap, explained how to use multiple products on the Optimizely X platform concurrently, […]
The other week marketers from all over the UK, Europe and beyond descended on London for Opticon 2016. Thank you to the huge number of delegates who came and made it a big success – over 400 attendees from marketing managers to CMOs, made it a fantastic, insightful day for all. Experiment Everywhere Dan Siroker, […]
