Sometimes tracking a key metric to validate an experiment is only half the battle. This sentiment is shared by the product team at quip, an eCommerce store where you can buy next-generation electric toothbrushes and other oral health supplies. Recently, they learned that making sure your experimentation platform, Optimizely in their case, integrates with the […]
Episerver Announces APAC Expansion Fueled by Episerver/Optimizely Regional Momentum
The following post was originally published by our parent company, Episerver, on its blog. Read on for more details regarding our exciting APAC expansion building on the strength of our combined Episerver and Optimizely regional teams. As I’ve said and many others have said at this point, the digital shift is massive. Mobile app downloads […]
24 Experiments that You Can Build and Launch Today
When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and are short for hypotheses that can keep program momentum going. These are not rare places to be! The lifeblood of a program is having hypotheses to test […]
5 Best Practices for Server Side A/B Testing
With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to determine which is best for your users and the metrics you care about? An […]
Optimizely x Segment 5 ways to make us even better together
The Digital Labs Series kicked off on 18th November and it’s designed to help you build a smarter tech stack. Our first event featured customer data specialists Segment, who demonstrated five essential ways to create the ultimate customer experience using the powerful combination of Segment and Optimizely. Here are five ways to make us even […]
Powerful PMs Steal with Pride and Test Everywhere
Product leaders from AMC Networks, Cameo, and Scholl’s came together (virtually) to explore how to use experimentation to deliver better customer experiences and business outcomes. Watch the talks for how to use experimentation, remote configuration, and beta testing to make every feature successful and be a more powerful Product Manager. Let’s dig into a few […]
Feature flags vs Blue-Green Deployments: Less Risk and More Control
As a developer, you may wonder about the benefits of using feature flags vs blue-green deployments and want to know when to use which tool. A quick primer: blue-green deployments involve redirecting user traffic to a different set of servers that host your updated application. Whereas feature flags are code-based and enable users to see […]
Digital Labs 2020: Our new virtual event series shows how to build a smarter technology stack
We are excited to announce the launch of our new Digital Labs series, dedicated to helping you build a smarter tech stack. Today, that’s the key to developing ever better user experiences and dominating your online space. Hear from Industry Leaders The technology landscape continues to expand and evolve at an exponential rate–the number of […]
Optimizely Launches Labs: An Integration Hub to Further Enhance its Technology Ecosystem
Today, we are thrilled to announce the launch of the Optimizely Labs Platform. Optimizely Labs was built out of the need of many Optimizely customers: Getting step-by-step instructions on how to get the most out of Optimizely’s digital experience platform through APIs, integrations, and custom solutions. For companies looking to thrive online, a smart technology […]
H&R Block decouples product releases from deployments with feature flags
Filing taxes can send many of us scrambling. For H&R Block, being on the backend of that experience makes for an incredibly busy tax season. In our webinar, we learned how the H&R Block product team uses feature flags to improve operational efficiency and remain compliant with government regulations. Not only does H&R Block face […]
