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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments


3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments

Optimizely recently hosted our fifth annual customer conference, Opticon19, in San Francisco from September 11th – 13th. We kicked the conference off with Developer Night, an evening of lightning talks where leading experimenters share their tips and tricks.  In 2018, the big takeaways for developers in experimentation were managing experiments within your own repo, experimenting […]

4 Questions That Helped Visa Create a Foundation for Experimentation


Visa first partnered with Optimizely in 2015 to build a culture of experimentation around their online payment products. In a joint webinar with Optimizely: The Journey to a Culture of Experimentation, Ramkumar Ravichandran, Visa’s Director of A/B Testing, shared the moments that made Visa’s experimentation program successful—with 2.5X more successful tests than is their  industry […]

Top 5 Takeaways from Opticon19


Top 5 Takeaways from Opticon19

Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]

Opticon19 Day Two


Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success  reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]

Opticon19 Day One: A View from the Show


Day one of Opticon19 has just wrapped. It was a full day of networking around the triumphs and challenges of the world of experimentation, as well as a slew of new product launches set to help foster experimentation culture and drive its adoption. As CEO Jay Larson put it, experimentation is “the next big thing […]

All the Opticon19 Keynote Product Announcements


All the Opticon19 Keynote Product Announcements

Opticon19, the premier digital experience optimization conference, kicked off this morning in San Francisco. This year’s keynote, hosted by Jay Larson, Optimizely’s CEO, focused on how today’s digital leaders outperform the competition and rapidly adapt to changing customer expectations by replacing digital guesswork with iterative experimentation. The Optimizely product team, led by SVP of Product […]

Introducing Optimizely Data Lab


Introducing Optimizely Data Lab

As we kick off Opticon19 today, we’d like to share something we’ve been working very hard on. It’s the first step in a direction we’re excited about, and I think many of you are going to be as well. Ten years ago, Dan Siroker and I founded Optimizely to help people use experiments to make […]

Introducing Performance Edge: Making Web Experiments Run Blazingly Fast


Introducing Performance Edge: Making Web Experiments Run Blazingly Fast

Today, we’re excited to announce Performance Edge, a giant leap forward in experiment performance, available today in Early Access. Performance Edge makes experiments run faster by moving experiment processing from the browser to the edge (CDN). In our testing, we’ve seen web experiments using Performance Edge load in less than 50 milliseconds (faster than the […]

Quantify the ROI of Your Experimentation Program


The Optimizely ROI Model was created to empower experimenters like you to better understand and demonstrate the value experimentation is driving within your business. Most of you are so busy driving significant business gains through experimentation that there isn’t time to do the data analysis to develop a credible model. Yet this is what you […]