Welcome to the second installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our interview today is with Joy Scharmen, Optimizely’s Director of DevOps. Tell us a little about yourself. I’m Joy, an engineering director here at Optimizely. Our team […]
A couple of weeks ago we spoke with Forbes Japan, for its November issue, to discuss the power of experimentation and how we enable customers to make business decisions by eliminating guesswork. Digital experience optimization is the most significant technology to accelerate a company’s success in an increasingly competitive digital world. Not only do we […]
“So, what keeps you awake at night?” – This is a question that many of you have probably been asked before. Some of you might even think that being asked this question once, is one time too many. So, instead of asking this question, the Optimizely team thought about a different question when planning Opticon […]
To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and […]
Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]
Opticon18, the world’s leading conference on digital experience optimization, kicked off in Las Vegas this morning. This year’s opening keynote featured an exploration of what it takes to win in the digital future, highlighting brands leading the way such as Uber, State Farm, and Sky. During the keynote, Optimizely CEO Jay Larson, COO David Schwarzbach, […]
A single solution that meets all of your end-to-end business needs sounds like the holy grail. In reality though, all-in-one suites are no longer enough to serve the complex needs of today’s ever-changing digital landscape. Business technology has evolved exponentially in recent years. Legacy systems have halted innovation, releasing incremental updates slowly, limiting large-scale deployment, […]
Today at Opticon, we announced the launch of Flexible Segmentation — a major enhancement to the segmentation capabilities of the Optimizely results page. Now analysts can drill-down into the most important granular segments and understand how they performed against key experiment metrics. This capability allows experimenters to: Combine multiple user attributes to pinpoint segments of […]
Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]
Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences. The world’s leading […]
