Building a Smarter Technology Stack with eSports leader G-Loot



G-Loot is one of the world’s fastest growing real-money eSports platforms, allowing players to compete against friends and earn real money rewards. Over 20 leading titles are connected to their unique technology, including Fortnite, Apex Legends, CS:GO, Rainbow 6 and Hearthstone. And all this…it’s just the beginning. In his recent webinar for Optimizely, Chief Growth […]

Experimentation Saves the Day for Global Call Centers



The pandemic has hit contact centers hard, bringing with it an unprecedented volume of calls. In financial services, for example, research from Edgar, Dunn, and Company found that during the early weeks of the COVID-19 lockdown measures, one bank reported a 400% increase in inbound calls. No doubt many of us have experienced this personally […]

Opticon20 Agenda is Now Live



Opticon20 Agenda Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]

Opticon20 Celebrity Keynote: Bubba Wallace, NASCAR Cup Series Driver & Activist



Bubba Wallace Promo

Opticon20 is this year’s must-attend progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products, faster. Join us in September for two days of experimentation, product development, and progressive delivery sessions from companies like GitHub, CNN, and Auth0. We’re excited to announce that joining us on the […]

How to Choose the Right Experimentation Platform



The explosion of the marketing technology industry suggests there were about 3,500 martech tools in 2016. Now, there are over 7,040 solutions available; with 211 categorized as “Optimisation, Personalisation & Testing”. That’s why, at User Conversion, we looked into how to choose a platform and try to alleviate some of the pain.  What we’ve found […]

Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences



Family Circus Sudo Meme

From CI/CD, to deployments, to killer user experiences, feature flags help you ship confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part three of this blog series, I’ll cover three areas where you […]

Powerful Feature Flags in Ruby



Ruby Feature Flags

Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. However, building a feature flagging system is usually not your company’s core competency and can be a distraction from other development efforts. I’m Asa, Developer Advocate at Optimizely. In this step-by-step blog post, I’ll […]

Feature Flags: 3 Use Cases for Smooth Deployments



Server on Fire alert

From CI/CD, to deployments, to killer user experiences, feature flags help you build confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part two of this blog series, I’ll cover three areas where you […]

The Complete Guide to Navigation Testing



One of our biggest experimentation challenges at BiggerPockets has been testing into a better site navigation. Over the life-span of our company, the website has added a number of features. As we’ve added features, we’ve placed those features into the navigation in the location that made the most sense at the time. Those individual additions […]