A single solution that meets all of your end-to-end business needs sounds like the holy grail. In reality though, all-in-one suites are no longer enough to serve the complex needs of today’s ever-changing digital landscape. Business technology has evolved exponentially in recent years. Legacy systems have halted innovation, releasing incremental updates slowly, limiting large-scale deployment, […]
Today at Opticon, we announced the launch of Flexible Segmentation — a major enhancement to the segmentation capabilities of the Optimizely results page. Now analysts can drill-down into the most important granular segments and understand how they performed against key experiment metrics. This capability allows experimenters to: Combine multiple user attributes to pinpoint segments of […]
Introducing the new Optimizely brand We’ve come a long way from the Optimizely we first launched in 2010. When we started, our goal was to make it easy for marketers and business users to validate their ideas with “A/B testing you’ll actually use.” Today we’re not only helping marketers, but we’re also powering experimentation for […]
Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences. The world’s leading […]
“Too much traffic will cause bugs in my experiments.” “I won’t be able to generalize my results from testing during the holidays.” “Holiday testing? Our dev team would never let that happen!” These are just a few of the many excuses I’ve heard from experimenters when talking about holiday testing. I take a deep sigh […]
As an experimenter, the pressure to make a decision after you’ve run an A/B test can lead to some pretty wacky interpretations of non-significant experiment results. After all, what does it even mean for something to be “trending in the direction of statistical significance” (a phrase actually stated confidently during a recent experiment review at […]
Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]
To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]
Personalization has been one of the hottest trends to hit the marketing industry in history, with experts left, right and centre touting it as one of the key drivers towards customer experience, brand loyalty and better profit margins. Studies have shown that effective personalization can lift revenues by as much as 15%, so it’s no […]
It’s been a few weeks since Google’s algorithm was updated with what they’ve dubbed as the “Speed Update”. As detailed in Part I of this blog series, the Speed Update is a change to Google’s algorithm that made pagespeed a ranking factor for mobile searches for the first time. The update went into effect July […]
