Today’s most valuable companies (aka FAANG) are admired for the return on investment they provide for customers, and are an aspiration for all of us in the digital landscape to measure our work against. Recently, I had the opportunity to have a chat with James Governor, Co-founder of RedMonk, the developer-focused industry analyst firm, and […]
Tl;dr š© How do we use Permissions Flags at Optimizely? Feature gating for plan types š Access Level? Monetization Engineers only š¬ Risk Level? High š©āš» Tests? Manually Add/Remove Test Accounts ā° Lifetime? Permanent until feature deprecated Permission feature flags are our feature enablement toggles which allow us to manage which customers are allowed to […]
Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience for them that fulfills their needs quickly with more relevancy. That may seem like a great goal, however, you should not operate with the assumption that more personalized equals better. Personalization should still be treated as experience […]
Optimizelyās Full Stack enables product teams to improve their visitorsā experience in a quicker, easier, and safer way than the typical product development process by providing the tools to experiment, optimize and rollout new features to ensure value is delivered to your customers. No matter what part of Full Stack you are using, you will […]
Racial justice is more than a cause, it is a non-negotiable way of life that goes far beyond professional actions. The killings of George Floyd, Oscar Grant, Breonna Taylor, and Eric Garner are sadly, just examples of decades and centuries of racism and police violence against Black citizens. This is a violation of human rights […]
Software teams increasingly need more control over their release process to mitigate risk and ship faster.Ā The first step many teams take to reduce risk is adopting feature flags to decouple code deployment from feature enablement. However, while simple boolean (on/off) feature flags can help mitigate risk, elite software teams are embracing progressive delivery. They […]
Tl;dr š© How do we use Operational Flags at Optimizely? Making dynamic changes to a feature without a code deploy. š Access Level?Ā Only Optinauts that built the feature. š¬ Risk Level? Medium-High. š©āš» Tests? QA Environment. ā° Lifetime? Permanent until feature deprecated. Operational feature flags are flags that control configurations for an application, such […]
For the past year at BiggerPockets, we have been testing ways to drive up our free membership sign up conversion rate.Ā BiggerPockets is an online resource for real estate investors, with education and tools designed to help people seeking financial freedom through real estate investing. I run the conversion-rate optimization program at BiggerPockets, which has […]
This is an unusual message for me to write. Business leaders are most often advised to stay away from certain topics. Conventional wisdom has always been: Donāt talk about politics, race, religion, or gender. These are āthird railā topics, as no matter what you say, itās never enough or never the right balance. Some people […]
Ensuring your software works before your users try it out is paramount to building trustworthy solutions. A common way for engineering teams to ensure their software is running as expected is to have automated unit, integration, and end-to-end tests along with manual quality assurance. Feature flags are extremely useful tools to ship faster, more confidently. […]
