Experimentation is highly effective as a learning tool when there is a clearly defined outcome that you want to achieve (such as improving conversion rate) and some uncertainty around the specific way to do it. But sometimes you know what you need to change and you just want to be able to measure how that […]
Digital paralysis got you down? Conscious of the need to innovate on your eCommerce game but unsure exactly how to improve? In a Forrester report from April of this year, author Suchariti Kodali offers up well researched and highly prescriptive counsel on exactly how to approach improving your company’s eCommerce offering. With tips for site […]
Not cleaning up feature flags can introduce risk to your code base. Learn how Feature Flag Removal Day can lead to better feature management. Feature flags (aka feature toggles) are a gold standard of agile software development and continuous integration for good reason: they help teams deliver new features to customers safely, and with better […]
What is one major challenge of cross-company collaboration? What’s that you say? Diverse platforms that don’t communicate with each other? We’re excited to announce that our second release of Optimizely for Jira is now available. Optimizely will now integrate with Jira to enable cross-functional collaboration for all experiments. This integration allows customers of both platforms […]
How do global enterprises like Salesforce, IBM, and Cox Automotive, and digital disruptors like Mailchimp, Classpass, and Atlassian deliver amazing digital experiences to their customers while outperforming the competition? With experimentation. And at Opticon19, you’ll hear from experts from each of these companies on exactly how they do it. By attending Opticon, you’ll see firsthand […]
Opticon19 is the largest gathering of Digital Experience Optimization and a must-attend conference for anyone looking to uplevel their experimentation, personalization, and optimization skill set. The conference is two full days of sessions, inspiring speakers and networking. We are excited to share that Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders […]
Feature flags allow you to slowly rollout your feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. However, when integrating feature flags into your development cycle it can be difficult to know where to start. I’m Asa, Optimizely’s Developer Advocate. […]
Many companies are so daunted by the challenge of where to begin with experimentation, they never start. Here’s one customer story that may provide inspiration for individuals and teams out there who just need a little push. It’s hard to bring experimentation to a company that has no testing experts or existing experimentation culture. When […]
Today, we are excited to announce the launch of a new Personalization capability we are calling Adaptive Audiences. Optimizely’s Adaptive Audiences gives marketers an entirely new way to personalize experiences. It gives you the control of rules-based targeting, with the reach and scale of automated personalization. The idea is to use machine learning to match […]
