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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Personalization & Experimentation: Better Together


Personalization & Experimentation: Better Together

Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times.  There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]

Why Experimentation is Key to Digital Competitiveness


Why Experimentation is Key to Digital Competitiveness

Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More


Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization. We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where […]

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success


Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]

Get More Training at Opticon18 Education Day


Get More Training at Opticon18 Education Day

Opticon18 is the best place to learn about the state of digital experience optimization, network with some of the industry’s best minds, and have a great time doing it. But did you know there’s also an entire day dedicated to helping you uplevel your optimization skills? Whether you’re looking to learn how to leverage Optimizely’s […]

Experience Optimization Evolves To Keep Up with Advanced Enterprises


Experience Optimization Evolves To Keep Up with Advanced Enterprises

According to new research from Forrester1, leading enterprises have consolidated online testing and personalization techniques such as behavioral targeting and recommendations into centers of excellence to achieve one common goal: to optimize digital experiences across the entire lifecycle of customer engagement. Professionals responsible for optimizing customer interactions – such as marketers, customer service teams, product […]

Leveraging Interaction Effects in A/B and Multivariate Testing


Leveraging Interaction Effects in A/B and Multivariate Testing

“Interaction effects”. This phrase can strike fear into the heart of anyone who has contemplated running multiple concurrent A/B tests. At best, experimenters view interaction effects as an inconvenient reality which forces them to consider making experiments mutually exclusive. At worst, interaction effects can make it difficult or impossible to interpret the results of concurrent […]