The ANA Masters of Marketing is one of the largest gatherings of senior marketers in North America. The theme of this year’s conference, held in Orlando from Oct 2-5, was driving growth, and it was interesting to see the varying ways brands are seeking to achieve it. Last year, Direct to Consumer (D2C) brands stole […]
What it Means to Test and Learn For teams designing, building and analyzing software products, the Test and Learn movement represents a shift from launching new functionality and hoping for the best. The old model looks like this: DESIGN > BUILD > LAUNCH PRAY 🤞 Test and Learn is about empowering teams to challenge assumptions, […]
Alex Alwan is the Sr. Product Manager, Optimization at Fox Networks Group In addition to leading a well attended and informed conversation at Opticon19 about In-App Testing, Alex agreed to have a chat about his path to experimentation and his career. How did you get involved with experimentation? Alex Alwan: I got involved gradually. I […]
Widerfunnel, one of the leading experimentation consultancies, has just published their new 2019 research report on the experimentation industry. You can download your copy here. Becoming an insight-driven business has become a competitive necessity for companies across all industries. The most innovative, fast-growth companies are rapidly developing best-practices for their experimentation programs to help fuel […]
As a way to get people to better understand Optimizely’s company and culture we like to profile Optinauts from around the globe. Meet Sales Development Representative (SDR) Henry Eshel. Henry has been working for Optimizely for over a year now. He began working in the London office and recently relocated to European HQ in Amsterdam. […]
Optimizely recently hosted our fifth annual customer conference, Opticon19, in San Francisco from September 11th – 13th. We kicked the conference off with Developer Night, an evening of lightning talks where leading experimenters share their tips and tricks. In 2018, the big takeaways for developers in experimentation were managing experiments within your own repo, experimenting […]
Visa first partnered with Optimizely in 2015 to build a culture of experimentation around their online payment products. In a joint webinar with Optimizely: The Journey to a Culture of Experimentation, Ramkumar Ravichandran, Visa’s Director of A/B Testing, shared the moments that made Visa’s experimentation program successful—with 2.5X more successful tests than is their industry […]
Opticon19 may be over but the lessons learned from it will stay with us over the year to come. It was our most well-attended and comprehensive customer conference to date. From the packed to capacity Happy Hour in the Sky Room of the Marriott Marquis to the Developer Night held the same evening, the conversations […]
One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances […]
Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]
