This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]
This is the first blog post in a 4-part series. Stay tuned for the next chapter, coming soon. Optimizely recently launched a refreshed visual design of the marketing website that showcases our new brand identity across several key areas of the site. While most people notice the visual changes to the website, in this blog […]
This year, according to data from the International Telecommunication Union (ITU), we will see over half of the world’s population connected to the online world. Digital consumers are now connected to the internet through a variety of devices and interfaces – from “old-world” PCs and handheld devices to modern-era voice assistants, wearables and AR/VR interfaces. This […]
APIs are a great way to execute repeatable actions via code instead of the UI. They provide the benefit of reusing your code vs. repeating the same action over and over again in the UI. Product development teams use our Optimizely Full Stack product to reduce risk when rolling out features and run product experiments […]
Are you launching a new promotion or special offer this Valentine’s Day? Do you also want to call your users’ attention to it? We want to show y’all some extra love today by sharing a set of reusable Experiment templates (called Extensions) that you can copy into your Optimizely account and use immediately to pass […]
Today we’re excited to announce that Optimizely has teamed up with Slack to launch a new integration. This Optimizely for Slack integration will enable users of Optimizely’s Program Management to easily engage with their experiments and ideas, accelerate the testing process and foster an environment of experimentation. Slack is the leading collaboration hub and the […]
One of my favorite developers used to tell me that he does robust testing on his code, but only in production. This may give some QA engineers a heart attack, but I’m here to share a little secret: at Optimizely, we test in production all the time. If you aren’t, you may be short-changing your […]
There’s much to consider when choosing an experimentation platform. While there are many small players in the space with different focuses, strengths, and teams behind them, Optimizely and Adobe Target have the largest experimentation customer bases. In the last few years, we’ve seen a big increase in customers switching from Adobe Target to Optimizely. We’ve […]
As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]
We’re excited to announce that we’ve teamed up with Lotame to launch a new audience integration for Optimizely Web. This integration enables Optimizely customers to scale their personalization programs by targeting Lotame DMP audiences with Optimizely Web campaigns. Personalization and DMPs An effective personalization strategy starts with identifying valuable audiences and then targeting them with […]
