This blog originally published on March 20th, was updated on April 3rd. Just over two weeks ago we published this, our first blog related to COVID-19. Following that we published three additional blogs on the impact on Travel, Retail and how no industry is exempt and wanted to make it simple for you, our reader and customer to find them […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]
At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users. 23andMe shares our focus […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. To help you do the same, I built the Experimentation Program Toolkit and am writing a blog series about the core process it takes to run a best-in-class experimentation program […]
Previously we interviewed Harvard Business School Professor Stefan Thomke who recently published his book Experimentation Works: The Surprising Power of Business Experiments. Here in a second post related to his new book are powerful answers to why Experimentation Culture is so important and also a six-part outline of ‘What is a Good Experiment’. Additionally he […]
As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]
The National Retail Federation reported more than 189.6 million Americans shopped from Thanksgiving through Cyber Monday 2019. The survey found that 124 million people made purchases in stores while 142.2 million shopped online; demonstrating today’s seamless shopping world, 75.7 million participated in both. Given Optimizely’s partnership with retail online businesses, the Thanksgiving holiday is one […]
Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before […]
Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]
