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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

In Product Image Tests, A Wash is Sometimes a Win


In Product Image Tests, A Wash is Sometimes a Win

For online retailers, product images are paramount. Imagery must help make up for the fact that the buyer is sitting behind (or holding) a flat screen and cannot factor tactile experience into the purchase decision. Imagery possibilities can also be endless: Do you go with models or no models? 360-degree shots or static? Product videos? Which thumbnail is the best default? Experimenting with how products are displayed on your website is thus a very valuable and lucrative thing to A/B test.

We Wrote a Book! 202 Pages You Should Visit (Offline)


We Wrote a Book! 202 Pages You Should Visit (Offline)

TL;DR

-We wrote a book called A/B Testing: The Most Powerful Way to Turn Clicks into Customers and it’s available today!
-We had this opportunity to share testing stories from Dell, Netflix, Etsy, Wikipedia, Disney and more because of our amazing customers.
-Chapter three is available for free download.
-We hope you read it and tell us what you think.

P.S. It Works


P.S. It Works

We’ve already talked about (cough: become experts in) email CTAs and dedicated landing pages (pro-tip: they work) in earlier posts. Today, in true #ThrowbackThursday fashion, I’d like to hone in on an old school marketing tool that can drive email optimization in a big way: the good old-fashioned P.S. (or postscript).

Welcome to Testing Hero Boot Camp


Welcome to Testing Hero Boot Camp

Faster than an airplane, more powerful than a locomotive, impervious to bullets! Up in the sky – look! It’s a giant bird! It’s a plane! It’s an OPTIMIZELY TESTING HERO! Grab your cape and call up your sidekick, folks. Whether you’re an e-retailer preparing for the holiday season or an online publisher trying to increase […]

Now See Changes…With Change History


Now See Changes…With Change History

Sometimes, it takes a village. Between setting up and hitting start, many people on many different teams can touch an Optimizely experiment. It’s important that users from marketing to web analytics to engineering have a method to communicate with each other when changes are made in their Optimizely experiments. To that end, we are excited […]

An A/B Test Validates New Business for uSell.com


An A/B Test Validates New Business for uSell.com

uSell.com is an online marketplace for customers to sell their smartphones and other used electronics. To gauge customer interest in selling new products to validate business expansion plan, the team at uSell ran an A/B test measuring conversions on electronics with addition of new products to sell. This is the story of that test, the […]

5 Testing Tips from E-commerce Experts


5 Testing Tips from E-commerce Experts

Our certified partners work with hundreds of e-commerce clients to optimize their websites on a regular basis. We asked them to share some tricks of the trade that can help move the needle on e-commerce sites – garnering more clicks, purchases, and revenue across the board.

Twas Five Months Before Christmas


Twas Five Months Before Christmas

Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]