We interviewed Boris Masis a program manager at Bigstock, a subsidiary of Shutterstock, about testing culture at Bigstock, how the team prioritizes test ideas, and a unique test on their internal search algorithm that dramatically improved the user experience for Bigstock.
Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]
If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If […]
Do you ever find yourself puzzled at which site design would serve your business best? Good. You’ve come to the right place. The possible combinations of headlines, colors, buttons, images, forms, placement, etc., are dizzying. Often times, the highest paid person’s opinion dictates the site layout based on personal hunches and preferences. Hunches are risky. Why […]
We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]
Name: Jarred Colli Company:Rocket Lawyer Role: Product Marketing Manager Favorite legal term: Ceteris Paribus Jared says, “Just because a concept you tested didn’t work the first time, doesn’t mean it’s not the right thing to do.” Optimizely: How long have you been using a/b testing as a web optimization strategy? Jarred: I’ve been doing this for less […]
Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]
So far, the summer has proven to be a productive one here at Optimizely HQ, and today we are announcing a range of midsummer platform improvements and developments that we hope will heat up your testing experience, at least a few degrees. Dive on in and let us know what you think – we truly […]
It’s amazing to think how far Optimizely has come in the two years since Pete and I hatched our Y-Combinator-backed testing platform and launched to the world. Needless to say, we’ve had a great ride and have built a product and a team that we are extremely proud of. Today is a very special day […]
As part of CNN’s “America’s Choice 2012” coverage, the news channel features Optimizely as the platform both the Romney and Obama campaigns are using to optimize their campaign websites through A/B testing.