Late in the summer, the team took to redesigning the Optimizely site, and it will come as little surprise to anyone reading this that we saw this as an outstanding opportunity for an A/B test of our old site vs. the redesign. Well, the results are in, and we can declare winner – but before we do, I’d like to share an update.
Background Late in the summer here at Optimizely HQ, we began discussing an idea to redesign the Optimizely website. Some of the initial thoughts were that our existing site design had been successful with a lot of early adopters, but as we grow, so should our approach to engaging new visitors to Optimizely. Our previous […]
Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]
Name: John Barth Company: IXL Learning Role: Senior Marketing Analyst What’s the average age of students who use IXL Learning? Our most popular grade is 2nd grade, so, most of our students are around 8 years old. John says, “Every problem I had with Google Website Optimizer (GWO) had been thought through and solved by Optimizely. […]
Background Judy’s Book is a reviews website that caters to a family audience. After reading an article in WIRED about Optimizely, Ali Alami, GM and Acting CEO of Judy’s Book got started with the tool because it allowed his small team to maximize their resources. “At board meetings, there are many ideas on strategy and […]
Today we’re excited to release an open source grab bag of scripts for Amazon EC2, available at https://github.com/jeff-optimizely/grab-bag-for-ec2 There are two main purposes for the grab bag: 1. The Grab Bag contains useful scripts – such as a backup script – that you may want to use by themselves. 2. The Grab Bag scripts can be […]
“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]
Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]
When 50 people come together to talk A/B testing and hear from Optimizely testers with experiences and tips to share, sparks fly and minds are blown. Without a doubt, sparks flew at SPUR Urban Center in downtown San Francisco Wednesday night when we hosted our first ever Meetup event, A/B Testing: Who, What, Where, When, […]
We interviewed Boris Masis a program manager at Bigstock, a subsidiary of Shutterstock, about testing culture at Bigstock, how the team prioritizes test ideas, and a unique test on their internal search algorithm that dramatically improved the user experience for Bigstock.