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Optimizely Blog

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New Features, New Places and New Faces


Well, its been a while since a healthy update – pardoning the delay, we have much to report. We have been hard at work at Optimizely and are excited to announce a couple of new features and a handful of other exciting tidbits. Saved Goals Today, Optimizely users can begin taking advantage of our new […]

Financial Times: Silicon Valley gets more political business


Earlier today the Financial Times published an article about Silicon Valley businesses being used by the 2012 political campaigns: Four years ago, Dan Siroker sat behind a computer in Chicago at Barack Obama’s 2008 campaign headquarters, developing the first website testing system ever used in a presidential campaign. He wanted to see if a picture […]

CNN: Obama 2012 campaign doubling down on A/B testing using Optimizely


CNN Money recently published an article about the Obama campaign opening an office in Silicon Valley and mentioned Optimizely: Siroker helped bring the idea of “A/B” testing to the Obama campaign, segmenting the viewership of BarackObama.com to test how different pictures and messages affected donations and volunteer sign-ups. He’s now running a startup, Optimizely, that […]

The Guardian: Optimizely is a big part of Obama’s tech-heavy re-election strategy


The Guardian newspaper recently published two great articles describing how the Obama 2012 campaign is using technology: The digital wizards behind Obama’s tech-heavy re-election strategy Six staffers are dedicated just to A-B testing – road testing different variations of web page design and architecture to see which has the best consumer feedback. Such A-B testing […]

Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users


Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]

Optimizely Increases Homepage Conversion Rate by 29%


Our home page, www.optimizely.com, has a red call-to-action button letting people test their website in the Optimizely editor.     We wanted to see what effect the button call-to-action had on conversion rate, so we ran an experiment changing the button text to the following three variations: The Original Page used “Get Started!” The first […]

Optimizely Launches Super Simple Behavioral Targeting for A/B Testing


We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors.  Why is this a big deal?   Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]