Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Twas Five Months Before Christmas


Twas Five Months Before Christmas

Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]

Why Dedicated Landing Pages Work


Why Dedicated Landing Pages Work

Chris Hexton joins us on the Optimizely Blog once again, for the second in a five part series on email marketing optimization. Chris is the CEO and co-founder of Vero, a B2B company specializing in email conversions and customer satisfaction. Last week, we introduced why email conversions are so powerful. In case you missed it, here’s […]

How to CRAFT the Perfect Email CTA


How to CRAFT the Perfect Email CTA

We’re excited to welcome Chris Hexton, CEO and co-founder of Vero, to the Optimizely Blog for the first in a five part series on email marketing optimization. Email marketing is one of most powerful marketing mediums there is in terms of raw return on investment. In fact, a new report from Custora found that over the past […]

Introducing Custom Tags


Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]

IRL: How to Optimize Non-Click Conversions


IRL: How to Optimize Non-Click Conversions

Anyone who has ever ignored to-do lists knows that any friction between yourself and your goal leads to frustration and potentially giving up altogether. Similar to the way we experience this feeling in real life is how we feel about to-do’s online. So we sign up online for something that requires an extra step, how […]

Why We Switched to Optimizely


Why We Switched to Optimizely

We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]

How EA Turned a Big Win into a Metropolis


How EA Turned a Big Win into a Metropolis

SimCity 5 sold 1.1 million copies in the first two weeks of its launch in March 2013. 50% of sales were digital downloads. For EA, A/B testing was an integral to the release’s digital success. Here is the story of how the product team at Maxis, who managed SimCity’s release, used Optimizely to amplify sales.

4 Ways to Maximize Conversions with Multi-Page Testing


4 Ways to Maximize Conversions with Multi-Page Testing

We’re glad to welcome Francis Teo, CEO and lead consultant at Conversions Guaranteed, to the Optimizely blog for today’s guest post. What is a Multi-Page Test? In the world of A/B testing, a multi-page test refers to an A/B test run simultaneously across multiple pages of your website. In a multi-page test, you can test […]