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Optimizely Blog

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Calling all Bay Area Optimizers


If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If […]

5 Questions A/B Testing Will Answer


Do you ever find yourself puzzled at which site design would serve your business best? Good. You’ve come to the right place.  The possible combinations of headlines, colors, buttons, images, forms, placement, etc., are dizzying. Often times, the highest paid person’s opinion dictates the site layout based on personal hunches and preferences. Hunches are risky. Why […]

Analytics Integration: Better Testing in One Click


We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]

A/B Testing All Star: Meet Jarred from Rocket Lawyer


Name: Jarred Colli Company:Rocket Lawyer Role: Product Marketing Manager Favorite legal term: Ceteris Paribus Jared says, “Just because a concept you tested didn’t work the first time, doesn’t mean it’s not the right thing to do.” Optimizely: How long have you been using a/b testing as a web optimization strategy? Jarred: I’ve been doing this for less […]

Action Words on Homepage Boost LiveChat Sign-ups by 15%


Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]

Less (content) is More (revenue)? A Simple, Effective A/B Test


“Testing is a way of life for us. We’re increasing our testing resources, and building testing into our long-term, strategic plans.” – Shayne Tilley, Commercial Manager, Avalanche Technology Group Introduction Here at Optimizely, we are always excited to hear about testing success stories of all shapes and sizes.  Much to our delight, for many of […]

Changing One Word Nets 65% Increase in CTR for Vitals


They say a picture is worth a thousand words. But what is the potential value of a single word? Today, we are thrilled to share a guest post from Optimizely user Vitals, whose recent testing success story may shed a little light on the matter. Every day, a wide variety of A/B Testing experiments are […]