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Ustream Increases Broadcast Sessions 12% With Icon + Text


Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]

A/B Testing All-Star: John from IXL Learning


Name: John Barth Company: IXL Learning  Role: Senior Marketing Analyst What’s the average age of students who use IXL Learning? Our most popular grade is 2nd grade, so, most of our students are around 8 years old. John says, “Every problem I had with Google Website Optimizer (GWO) had been thought through and solved by Optimizely. […]

Optimizely Open Sources Python Scripts for Amazon EC2


Today we’re excited to release an open source grab bag of scripts for Amazon EC2, available at https://github.com/jeff-optimizely/grab-bag-for-ec2 There are two main purposes for the grab bag: 1. The Grab Bag contains useful scripts – such as a backup script – that you may want to use by themselves. 2. The Grab Bag scripts can be […]

Data is King


“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]

A/B Testing All-Star: Jason from Avalara


Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Optimizely Meetup Recap: 3X the Fun


When 50 people come together to talk A/B testing and hear from Optimizely testers with experiences and tips to share, sparks fly and minds are blown. Without a doubt, sparks flew at SPUR Urban Center in downtown San Francisco Wednesday night when we hosted our first ever Meetup event, A/B Testing: Who, What, Where, When, […]

Optimization Intro Essentials: 5 Tips for Testing Triumphs


Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]