Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Less (content) is More (revenue)? A Simple, Effective A/B Test


“Testing is a way of life for us. We’re increasing our testing resources, and building testing into our long-term, strategic plans.” – Shayne Tilley, Commercial Manager, Avalanche Technology Group Introduction Here at Optimizely, we are always excited to hear about testing success stories of all shapes and sizes.  Much to our delight, for many of […]

Changing One Word Nets 65% Increase in CTR for Vitals


They say a picture is worth a thousand words. But what is the potential value of a single word? Today, we are thrilled to share a guest post from Optimizely user Vitals, whose recent testing success story may shed a little light on the matter. Every day, a wide variety of A/B Testing experiments are […]

New Features, New Places and New Faces


Well, its been a while since a healthy update – pardoning the delay, we have much to report. We have been hard at work at Optimizely and are excited to announce a couple of new features and a handful of other exciting tidbits. Saved Goals Today, Optimizely users can begin taking advantage of our new […]

Financial Times: Silicon Valley gets more political business


Earlier today the Financial Times published an article about Silicon Valley businesses being used by the 2012 political campaigns: Four years ago, Dan Siroker sat behind a computer in Chicago at Barack Obama’s 2008 campaign headquarters, developing the first website testing system ever used in a presidential campaign. He wanted to see if a picture […]

Less is More: How SeeClickFix Improved Engagement By Reducing Visual Clutter


Background New Haven, Connecticut-based startup SeeClickFix is a social technology platform for non-emergency community issues. See a pothole on your daily commute that doesn’t seem to be getting fixed, or know of a traffic light timing glitch that should be addressed? SeeClickFix partners with local governments to have issues like these monitored and fixed. The […]

CNN: Obama 2012 campaign doubling down on A/B testing using Optimizely


CNN Money recently published an article about the Obama campaign opening an office in Silicon Valley and mentioned Optimizely: Siroker helped bring the idea of “A/B” testing to the Obama campaign, segmenting the viewership of BarackObama.com to test how different pictures and messages affected donations and volunteer sign-ups. He’s now running a startup, Optimizely, that […]

The Guardian: Optimizely is a big part of Obama’s tech-heavy re-election strategy


The Guardian newspaper recently published two great articles describing how the Obama 2012 campaign is using technology: The digital wizards behind Obama’s tech-heavy re-election strategy Six staffers are dedicated just to A-B testing – road testing different variations of web page design and architecture to see which has the best consumer feedback. Such A-B testing […]

Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users


Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]