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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Open Sources Python Scripts for Amazon EC2


Today we’re excited to release an open source grab bag of scripts for Amazon EC2, available at https://github.com/jeff-optimizely/grab-bag-for-ec2 There are two main purposes for the grab bag: 1. The Grab Bag contains useful scripts – such as a backup script – that you may want to use by themselves. 2. The Grab Bag scripts can be […]

Data is King


“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]

A/B Testing All-Star: Jason from Avalara


Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Optimizely Meetup Recap: 3X the Fun


When 50 people come together to talk A/B testing and hear from Optimizely testers with experiences and tips to share, sparks fly and minds are blown. Without a doubt, sparks flew at SPUR Urban Center in downtown San Francisco Wednesday night when we hosted our first ever Meetup event, A/B Testing: Who, What, Where, When, […]

Optimization Intro Essentials: 5 Tips for Testing Triumphs


Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

Calling all Bay Area Optimizers


If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If […]

5 Questions A/B Testing Will Answer


Do you ever find yourself puzzled at which site design would serve your business best? Good. You’ve come to the right place.  The possible combinations of headlines, colors, buttons, images, forms, placement, etc., are dizzying. Often times, the highest paid person’s opinion dictates the site layout based on personal hunches and preferences. Hunches are risky. Why […]

Analytics Integration: Better Testing in One Click


We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]