CNN Money recently published an article about the Obama campaign opening an office in Silicon Valley and mentioned Optimizely: Siroker helped bring the idea of “A/B” testing to the Obama campaign, segmenting the viewership of BarackObama.com to test how different pictures and messages affected donations and volunteer sign-ups. He’s now running a startup, Optimizely, that […]
The Guardian newspaper recently published two great articles describing how the Obama 2012 campaign is using technology: The digital wizards behind Obama’s tech-heavy re-election strategy Six staffers are dedicated just to A-B testing – road testing different variations of web page design and architecture to see which has the best consumer feedback. Such A-B testing […]
I did a fun interview with Andrew Warner of Mixergy and shared a few tips about how to get started with A/B testing: Dan: Yeah. Well, the first simplest thing I’ll say focus on the one thing you want somebody to do on that page. Once you’ve identified that one thing, remove almost everything else. […]
Our home page, www.optimizely.com, has a red call-to-action button letting people test their website in the Optimizely editor. We wanted to see what effect the button call-to-action had on conversion rate, so we ran an experiment changing the button text to the following three variations: The Original Page used “Get Started!” The first […]
Wade Roush just wrote an in-depth article describing the origin story of Optimizely. Here are some snippets: Simplifying A/B testing software was an idea born on the campaign trail. “I spent the summer of 2007 on leave from Google, sleeping on the floor in the office in Chicago while everyone else was in Iowa,” Siroker […]
We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors. Why is this a big deal? Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]
Mike Swift wrote an interesting article about former Googlers who have gone off to start companies: Among those are Dan Siroker, who after quitting Google in 2008 to serve as one of presidential candidate Barack Obama’s secret tech weapons, is now CEO of Optimizely, a San Francisco startup. Siroker founded the company last year with […]
Here at Optimizely we’ve had a fantastic few months: since opening up Optimizely in October we’ve got more than 5,000 registered users and we’re going strong! We’ve grown the team and moved into a great new office in the SoMa district in San Francisco. We’ve also been working very hard on a bunch of great […]
On October 21, 2010 President Obama visited Palo Alto to raise money the good ol’ fashioned way: a $30,400-per-plate fundraising dinner. This tried and true fundraising technique is a great way to raise money if you can get the President of the United States to show up to dinner. But how can you raise money if no one has heard of you and all you have is a website? Back in 2007, when Obama was running for the nomination and trailing by double digits in the polls, that’s pretty much all we had.
As Director of Analytics for the Obama 2008 campaign, my job was to use data to help the campaign make better decisions. We started with just one simple experiment back in December of 2007.