Well, its been a while since a healthy update – pardoning the delay, we have much to report. We have been hard at work at Optimizely and are excited to announce a couple of new features and a handful of other exciting tidbits. Saved Goals Today, Optimizely users can begin taking advantage of our new […]
Earlier today the Financial Times published an article about Silicon Valley businesses being used by the 2012 political campaigns: Four years ago, Dan Siroker sat behind a computer in Chicago at Barack Obama’s 2008 campaign headquarters, developing the first website testing system ever used in a presidential campaign. He wanted to see if a picture […]
Background New Haven, Connecticut-based startup SeeClickFix is a social technology platform for non-emergency community issues. See a pothole on your daily commute that doesn’t seem to be getting fixed, or know of a traffic light timing glitch that should be addressed? SeeClickFix partners with local governments to have issues like these monitored and fixed. The […]
CNN Money recently published an article about the Obama campaign opening an office in Silicon Valley and mentioned Optimizely: Siroker helped bring the idea of “A/B” testing to the Obama campaign, segmenting the viewership of BarackObama.com to test how different pictures and messages affected donations and volunteer sign-ups. He’s now running a startup, Optimizely, that […]
The Guardian newspaper recently published two great articles describing how the Obama 2012 campaign is using technology: The digital wizards behind Obama’s tech-heavy re-election strategy Six staffers are dedicated just to A-B testing – road testing different variations of web page design and architecture to see which has the best consumer feedback. Such A-B testing […]
I did a fun interview with Andrew Warner of Mixergy and shared a few tips about how to get started with A/B testing: Dan: Yeah. Well, the first simplest thing I’ll say focus on the one thing you want somebody to do on that page. Once you’ve identified that one thing, remove almost everything else. […]
Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application. This improves the user experience of a web application by visually introducing the user to important features. Enough text, let’s show you what we mean. […]
Our home page, www.optimizely.com, has a red call-to-action button letting people test their website in the Optimizely editor. We wanted to see what effect the button call-to-action had on conversion rate, so we ran an experiment changing the button text to the following three variations: The Original Page used “Get Started!” The first […]
Wade Roush just wrote an in-depth article describing the origin story of Optimizely. Here are some snippets: Simplifying A/B testing software was an idea born on the campaign trail. “I spent the summer of 2007 on leave from Google, sleeping on the floor in the office in Chicago while everyone else was in Iowa,” Siroker […]
We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors. Why is this a big deal? Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]
