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Tips & Tricks for Building Your Experimentation Program

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A/B Testing

A/B testing or split testing is the practice of showing two different versions of a page to users to determine which one performs better. Learn about A/B testing tips and best practices that companies have used to improve conversions on their websites and mobile apps.

Elevating Customer Support with Optimizely Operations Experimentation for Salesforce

Elevating Customer Support with Optimizely Operations Experimentation for Salesforce

From chatbots and call centers to interactive voice response and social media, customer support teams are on the frontline of every brand. They play a pivotal role in delighting customers post purchase, while also mitigating negative interactions that can have long-term impact on the business. In fact, U.S. companies lose an estimated $62 billion each […]

Announcing Free Experimentation and Targeted Rollouts for Developers and Product Teams

Announcing Free Experimentation and Targeted Rollouts for Developers and Product Teams

Last year, we launched Optimizely Rollouts, a free feature flagging solution to help development teams ship products faster, safer, and with more control.  We’ve seen thousands of teams create feature flags with Rollouts across websites, mobile apps, and backend experiences.  However, we believe that smarter software delivery isn’t just about reducing risk, it’s also about […]

Using the Optimizely IntelliJ Plugin for Feature Development

Using the Optimizely IntelliJ Plugin for Feature Development

As a developer using feature flags while building Optimizely, I had to switch back and forth between the application and the IDE while developing. This made my development flow hard to maintain because of all the context switching between application and IDE. It is also error prone with no way to test my configuration or […]

Stefan Thomke: Seven attributes that drive a culture of experimentation

In our first glimpse at Professor Stefan Thomke’s new book “Experimentation Works“, we focused on his insights into what makes a good business experiment. We are now going to summarize the next section that caught our eye, wherein Professor Thomke outlines key factors that drive a culture of experimentation. And as an additional bonus we […]

Personalization from A to Z with AdWeek Branded

Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]

Atlassian Harnesses the Power of Experimentation

Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]

Through Self-Hosting Optimizely Casper Improves Site Performance by 36%


Through Self-Hosting Optimizely Casper Improves Site Performance by 36%

In this post by customer Kyle Rush, VP of Engineering at Casper and former Deputy CTO on the Hillary For America campaign, we can see firsthand how his team dramatically improved the site performance of casper.com. Using a new recommendation from Optimizely that encourages more flexible implementation options for customers through Optimizely Web, Rush and […]

Forbes Japan: Discover What Comes Next With ‘A/B Testing’

A couple of weeks ago we spoke with Forbes Japan, for its November issue, to discuss the power of experimentation and how we enable customers to make business decisions by eliminating guesswork. Digital experience optimization is the most significant technology to accelerate a company’s success in an increasingly competitive digital world. Not only do we […]