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Tips & Tricks for Building Your Experimentation Program

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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

5 Steps to Running an Optimized Event-Specific Marketing Campaign

5 Steps to Running an Optimized Event-Specific Marketing Campaign

Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more.

Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!

Optimizing for Viewability, the New Currency in Digital Advertising

Optimizing for Viewability, the New Currency in Digital Advertising

You wouldn’t buy a TV commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? By the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. While common sense might suggest that this is true, according to Google, only 50% of display ads on publishers’ sites are actually considered “viewable”. Here are four tips to help publishers optimize for viewability.

Innovative Ways to Increase Newsletter Subscriptions (with examples)

Innovative Ways to Increase Newsletter Subscriptions (with examples)

Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.

How to Run More Effective A/B Tests: An Optichat Recap

How to Run More Effective A/B Tests: An Optichat Recap

Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests.

Here’s a recap of the questions, answers from Hiten and the #optichat community.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

Design Principles You Should A/B Test: Focal Points

Design Principles You Should A/B Test: Focal Points

Are visual design and A/B testing a match made in heaven, or the best of frenemies? We’re on a mission to bring designers and optimizers closer together, so they can produce visually delightful experiences that also convert. Welcome back to our blog series, Design Principles you Should A/B Test.

This week, I sat down with Optimizely Communication Designer Jon Saquing to learn about focal points in visual design, and how you can use them to create delightful experiences.