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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

Optimizing for Viewability, the New Currency in Digital Advertising

Optimizing for Viewability, the New Currency in Digital Advertising

You wouldn’t buy a TV commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? By the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. While common sense might suggest that this is true, according to Google, only 50% of display ads on publishers’ sites are actually considered “viewable”. Here are four tips to help publishers optimize for viewability.

How to Run More Effective A/B Tests: An Optichat Recap

How to Run More Effective A/B Tests: An Optichat Recap

Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests.

Here’s a recap of the questions, answers from Hiten and the #optichat community.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

Design Principles You Should A/B Test: Focal Points

Design Principles You Should A/B Test: Focal Points

Are visual design and A/B testing a match made in heaven, or the best of frenemies? We’re on a mission to bring designers and optimizers closer together, so they can produce visually delightful experiences that also convert. Welcome back to our blog series, Design Principles you Should A/B Test.

This week, I sat down with Optimizely Communication Designer Jon Saquing to learn about focal points in visual design, and how you can use them to create delightful experiences.

3 Tactics to Increase E-commerce Sales

3 Tactics to Increase E-commerce Sales

While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space.

A/B testing three key areas, pricing, product pages, and product recommendations is pivotal to stay competitive today. This blog post aims to get other online retailers caught up on these three aspects. Let’s jump into the specifics to see the impact optimization can have for online retailers.

How Top of The Funnel A/B Tests Help Determine Your Website Content

How Top of The Funnel A/B Tests Help Determine Your Website Content

What if you need to quickly come up with some new blog ideas, or you have to redo the copy on a page before the tight deadline your client or boss sent you. Where can you get instant feedback from?

Your top of the funnel A/B tests.

If you’re running social media, advertising or email campaigns, you’re probably doing some A/B testing on them to optimize the click-through rates. Let’s have a look at how you can use this in your website and blog copy.

Brainstorm Your Next A/B Test — In 1 Minute

Brainstorm Your Next A/B Test — In 1 Minute

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea.

See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.

Lessons We Learned from Email A/B Tests in 2014

Lessons We Learned from Email A/B Tests in 2014

This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers.

Looking back at some A/B tests we ran this year, here are some lessons learned, along with where I hope to take our email experiments in 2015.