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The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]
Pricing and finding the most appropriate online pricing strategy are important to everyone, especially in the world of e-commerce. Price influences the consumer’s likelihood to purchase. Price your items too low and you run the risk of losing significant profit. Price your items too high and you run the risk of alienating your customers. You […]
With 2018 just around the corner, your company will likely be exploring new channels to reach out to your customers. Before you rush off to start a podcasting channel, create video ads, or rebuild your mobile app from scratch, take a moment to consider improving your company’s mobile text messaging (SMS) channel. Around 80% of […]
Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them. Want to show how happy your customers are with your products? In the past, you had to explain that. Nowadays, you can illustrate this with images taken by the customer […]
40% of mobile web visitors will choose another option if a website isn’t mobile-friendly. Your visitors have choices, and won’t hesitate bouncing if your mobile experience isn’t useful and friendly. This makes it crucial for you to optimize your mobile landing pages for conversions.
Newsrooms set themselves up for success when they find ways to uncover—and take action on—specific metrics that can help them increase site engagement and, in turn, drive revenue. But what are some ways to do that?
Learn which content experiences drive results for digital publishers and five ideas to increase reader engagement.
Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more.
Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!
You wouldn’t buy a TV commercial on a channel with no viewers, or a billboard facing a road with no passersby, would you? By the same logic, chances are that you probably wouldn’t spend money on a digital ad that would never be seen. While common sense might suggest that this is true, according to Google, only 50% of display ads on publishers’ sites are actually considered “viewable”. Here are four tips to help publishers optimize for viewability.
Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.
Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests.
Here’s a recap of the questions, answers from Hiten and the #optichat community.
