While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space.
A/B testing three key areas, pricing, product pages, and product recommendations is pivotal to stay competitive today. This blog post aims to get other online retailers caught up on these three aspects. Let’s jump into the specifics to see the impact optimization can have for online retailers.