A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

A/B Testing Ideas, E-commerce, Seasonality

By Takeshi Young
November 16, 2015

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

A/B Testing Ideas, Design Principles

By Shana Rusonis
November 2, 2015

Design Principles You Should A/B Test: Focal Points

Are visual design and A/B testing a match made in heaven, or the best of frenemies? We’re on a mission to bring designers and optimizers closer together, so they can produce visually delightful experiences that also convert. Welcome back to our blog series, Design Principles you Should A/B Test.

This week, I sat down with Optimizely Communication Designer Jon Saquing to learn about focal points in visual design, and how you can use them to create delightful experiences.

A/B Testing Ideas, Design Principles

By Shana Rusonis
October 19, 2015

Design Principles You Should A/B Test: Color Contrast

Design principles are excellent candidates for A/B testing hypotheses and are instruments for developing winning experiment variations based on proven design theory.

With that, let’s talk about one principle you can test right now: color contrast. To get the scoop on this design principle, we chatted with Jeff Zych, Optimizely’s Design Manager.

A/B Testing Ideas, E-commerce

By Angelica Valentine
July 28, 2015

While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space.

A/B testing three key areas, pricing, product pages, and product recommendations is pivotal to stay competitive today. This blog post aims to get other online retailers caught up on these three aspects. Let’s jump into the specifics to see the impact optimization can have for online retailers.

A/B Testing Ideas, Copywriting

By Sid Bharath
June 23, 2015

How Top of The Funnel A/B Tests Help Determine Your Website Content

What if you need to quickly come up with some new blog ideas, or you have to redo the copy on a page before the tight deadline your client or boss sent you. Where can you get instant feedback from?

Your top of the funnel A/B tests.

If you’re running social media, advertising or email campaigns, you’re probably doing some A/B testing on them to optimize the click-through rates. Let’s have a look at how you can use this in your website and blog copy.

A/B Testing Ideas, One Minute Mondays

By Amanda Swan
June 1, 2015

Optimizely Activation Mode — In 1 Minute

For this week’s One Minute Monday, Derek Hammond from our Customer Success team explains Activation Mode, an Optimizely feature that allows you to control when an experiment activates.

A/B Testing, A/B Testing Ideas, One Minute Mondays

By Wesley Fleming
April 27, 2015

Brainstorm Your Next A/B Test — In 1 Minute

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea.

See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.

A/B Testing Ideas, E-commerce, experiment engine

By Luiz Centenaro
March 10, 2015

7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment

For companies with limited time and resources for A/B testing, it can be tempting to rely solely on “CRO best practices”. However, those practices may not apply exactly to every organization. For example, these variations are often expected to be guaranteed, effective changes, but will not always result in a win for every business: Orange […]

A/B Testing, A/B Testing Ideas, Email Marketing

By Allison Sparrow
January 7, 2015

Lessons We Learned from Email A/B Tests in 2014

This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers.

Looking back at some A/B tests we ran this year, here are some lessons learned, along with where I hope to take our email experiments in 2015.

A/B Testing, A/B Testing Ideas, Product Page Optimization

By Sid Bharath
September 24, 2014

Unconventional Places to Find Ideas for Your Next A/B Test

Before you can come up with meaningful A/B tests for your e-commerce store, you need to understand what your customers value when making purchases and what turns them away. The traditional method of collecting customer feedback via surveys has drawbacks.

Other, more unconventional, sources of information exist that can be extremely helpful in generating ideas for A/B tests. They are your customer service records, public forums, competitor data, and internal search keywords.

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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Blog

A/B Testing Ideas

7 Black Friday & Cyber Monday E-commerce Optimization Tips

A/B Testing Ideas, E-commerce, Seasonality

Design Principles You Should A/B Test: Focal Points

A/B Testing Ideas, Design Principles

Design Principles You Should A/B Test: Color Contrast

A/B Testing Ideas, Design Principles

3 Tactics to Increase E-commerce Sales

A/B Testing Ideas, E-commerce

How Top of The Funnel A/B Tests Help Determine Your Website Content

A/B Testing Ideas, Copywriting

Optimizely Activation Mode — In 1 Minute

A/B Testing Ideas, One Minute Mondays

Brainstorm Your Next A/B Test — In 1 Minute

A/B Testing, A/B Testing Ideas, One Minute Mondays

7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment

A/B Testing Ideas, E-commerce, experiment engine

Lessons We Learned from Email A/B Tests in 2014

A/B Testing, A/B Testing Ideas, Email Marketing

Unconventional Places to Find Ideas for Your Next A/B Test

A/B Testing, A/B Testing Ideas, Product Page Optimization