You may have heard that keeping your ad consistent with your landing page is good. But is that a myth? And if it isn’t, how can you quantify the impact of this symmetry? In early 2013, we performed an experiment on our Pay Per Click landing page aimed at answering these questions.
Our goal was more to answer an interesting question than to find a conversion lift, but we were pleasantly surprised to discover that making our landing page mirror our ads led to a tremendous lift in conversions.
If you’ve checked a social platform in the past few weeks, you’ve probably seen at least one friend donning the latest summer trend: a soaked outfit, courtesy of the ALS #icebucketchallenge. If ALS Association isn’t already testing their donation form, they should be—they’re leaving millions of potential donation dollars on the table.
Hip Hop BBQ. Ever heard of it? It’s may or may not be the best Pandora station to ever grace this earth. While skipping through songs on Hip Hop BBQ, I landed on one from Snoop Dogg’s album, “Paid Tha Cost to be Da Bo$$.” This got me thinking, naturally, about app subscription models. How do apps get users to pay tha subscription cost to be da bo$$?
In this Teardown Tuesday, I’ll offer ideas for Pandora to create a steady, healthy stream of predictable revenue by increasing paid subscriptions. If you have an app with a freemium subscription model, this is for you.
It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?
Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.
You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.
A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.
In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for doing so.
While there isn’t a ‘silver bullet’ in quantifying social ROI, you can create a system for maximizing the impact of every moment your audience spends on Facebook. That’s where conversion rate optimization (CRO) comes in.
The social butterfly in your life has a secret weapon — Sosh, an app focused on discovery of local events. In this week’s Teardown Tuesday, discuss experiment ideas to maintain and grow Sosh’s community as it strives to become a marketplace for events.
OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.
They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.
Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.
Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.
Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.
If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.