A/B Testing Ideas

Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

A/B Testing Ideas, E-commerce, Mobile, Seasonality

By Oren Cohen
August 5, 2014

It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?

Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.

How Flipboard Can Keep Users from Flipping Out

A/B Testing Ideas, Media, Mobile

By Kent Shimek
July 29, 2014

How Flipboard Can Keep Users from Flipping Out

You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.

A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.

5 CRO Elements to Test on Facebook

A/B Testing Ideas, Conversion Rate Optimization

By Cara Harshman
July 24, 2014

In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for doing so.

While there isn’t a ‘silver bullet’ in quantifying social ROI, you can create a system for maximizing the impact of every moment your audience spends on Facebook. That’s where conversion rate optimization (CRO) comes in.

3 Tactics to Keep Users Tapping on Sosh

A/B Testing Ideas, Mobile

By Sean Oliver
July 22, 2014

The social butterfly in your life has a secret weapon — Sosh, an app focused on discovery of local events. In this week’s Teardown Tuesday, discuss experiment ideas to maintain and grow Sosh’s community as it strives to become a marketplace for events.

Is “Pay without the wait” Working for OpenTable?

A/B Testing, A/B Testing Ideas, Mobile

By Ian Thiel
July 8, 2014

OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.

They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.

The Secret Weapon to Superior Calls to Action

A/B Testing Best Practices, A/B Testing Ideas, Copywriting

By Anne Murphy
July 7, 2014

The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.

Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.

Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test

A/B Testing Case Studies, A/B Testing Ideas, E-commerce, Product Page Optimization

By Becca Lindquist
July 3, 2014

Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.

If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.

4 Simple Experiments to Increase Bookings on Hotel Tonight

A/B Testing, A/B Testing Ideas, Mobile, Travel

By Khattaab Khan
July 1, 2014

Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.

This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?

Movember Drives 28,000 More Mo’ Bros with an A/B Test

A/B Testing Case Studies, A/B Testing Ideas, Non-Profit

By Ben Delk
June 26, 2014

Movember Drives 28,000 More Mo’ Bros with an A/B Test

Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is like mine, then a new buzz will have taken hold and be growing rapidly. I don’t mean any gossip on best/worst costumes. I mean hair on the upper lip. That’s right ladies and gentlemen, it’s Movember.

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