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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

How Flipboard Can Keep Users from Flipping Out

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How Flipboard Can Keep Users from Flipping Out

You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.

A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.

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5 CRO Elements to Test on Facebook

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5 CRO Elements to Test on Facebook

In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for doing so.

While there isn’t a ‘silver bullet’ in quantifying social ROI, you can create a system for maximizing the impact of every moment your audience spends on Facebook. That’s where conversion rate optimization (CRO) comes in.

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Is “Pay without the wait” Working for OpenTable?

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Is “Pay without the wait” Working for OpenTable?

OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.

They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.

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The Secret Weapon to Superior Calls to Action

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The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.

Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.

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Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test

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Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test

Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.

If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.

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4 Simple Experiments to Increase Bookings on Hotel Tonight

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4 Simple Experiments to Increase Bookings on Hotel Tonight

Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.

This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?

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[eBook] A Guide to Creating Provable ROI in Social Media

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[eBook] A Guide to Creating Provable ROI in Social Media

Understanding the value of social media is top of mind for most brands right now. Articles are popping up all over asking the same question, “what’s the return on investment from social media? How do I measure it?”

To help answer this question with a practice that Optimizely knows best, we have a downloadable list of 10 experiments you can run today to turn more social interactions into value for your business.

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Movember Drives 28,000 More Mo’ Bros with an A/B Test

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Movember Drives 28,000 More Mo’ Bros with an A/B Test

Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is like mine, then a new buzz will have taken hold and be growing rapidly. I don’t mean any gossip on best/worst costumes. I mean hair on the upper lip. That’s right ladies and gentlemen, it’s Movember.

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Optimizely’s Coming Out for Mobile Teardown Tuesday

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Optimizely’s Coming Out for Mobile Teardown Tuesday

In honor of San Francisco Pride this weekend, we’ll kick off the series with an app that recently launched to the AppStore, Dattch.

Lesbians have lamented for years the lack of an app that speaks to the dating needs of women looking for other women. Dating apps for heterosexuals and men seeking men are plentiful, but nothing has existed for the lesbian market until now. Enter Dattch.

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