Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.
This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?
Understanding the value of social media is top of mind for most brands right now. Articles are popping up all over asking the same question, “what’s the return on investment from social media? How do I measure it?”
To help answer this question with a practice that Optimizely knows best, we have a downloadable list of 10 experiments you can run today to turn more social interactions into value for your business.
Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is like mine, then a new buzz will have taken hold and be growing rapidly. I don’t mean any gossip on best/worst costumes. I mean hair on the upper lip. That’s right ladies and gentlemen, it’s Movember.
In honor of San Francisco Pride this weekend, we’ll kick off the series with an app that recently launched to the AppStore, Dattch.
Lesbians have lamented for years the lack of an app that speaks to the dating needs of women looking for other women. Dating apps for heterosexuals and men seeking men are plentiful, but nothing has existed for the lesbian market until now. Enter Dattch.
Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.
Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.
In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities
As a young marketer, I am always looking for that giant growth opportunity, one that is going to wow the Board of Directors, or my CEO. Oftentimes, we as marketers want to immediately turn to the idea of something completely fresh—an entirely new campaign or a new tool we think will give us an edge over our competitors. More often than not however, the big changes we are looking for are actually small hacks that could be found with some simple A/B tests.
You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative feedback is the next best place to look. If you’re not getting qualitative with your data to understand your visitors better, then you’re missing out on one of the biggest pieces of learning.
It’s unfortunate that funnels turned out to be the household item we use to describe completing steps online. The average funnel for search engine marketing has a very wide top and small neck because bottlenecks in the funnel prevent a keyword from becoming an impression, an impression from becoming a click, and a landing page visit a conversion.
The solution is not adding more money to the top of the funnel. The solution is widening the neck and making the funnel more efficient.
How do you widen the neck of a funnel? Here are five tactics—rooted in optimization—to turn your funnel into a pipe.
I’m loving the fearlessness happening in the world of testing. In Optiverse this week, there was a great post from Robert Lee at Maplesoft titled “Winning Tests: How I Learned to Stop Worrying (About Data) and Love the Bomb.” The title caught me right away, but the content inspired me.