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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

Test Idea: Experiment with How You Engage Your Social Media Following

Test Idea: Experiment with How You Engage Your Social Media Following

While doing some research into the social media presence of brands who topped the online shopping charts on Cyber Monday 2013, I observed an interesting fact: most of them have hundreds of thousands of Twitter followers but are only following a couple thousand or even less. I wonder what would happen to to sales if they started following more of their followers?

Cyber Monday is Over But Shoppers Still Have Billions To Spend

Cyber Monday is Over But Shoppers Still Have Billions To Spend

Cyber Monday was impressive this year, breaking records for the biggest online shopping day of the year and to date. Congratulations to online retailers everywhere for such huge success—part one of the man-made holiday shopping extravaganza is over.

But there’s much more to come. Starting now, we’re counting down the days until the last possible moment shoppers can order for guaranteed Christmas delivery with tips to help you optimize the holidays.