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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

Feelin’ Like a Blimp? Fear Not. So Am I.


Feelin’ Like a Blimp? Fear Not. So Am I.

There are many things that have me feeling inflated today. You would think it’s the Thanksgiving dinner I had last week (and have continued to have in sandwich form since) or the non-stop family bonding time that has me feeling large. Turkey Day has certainly amplified my blimp-like state, but this feeling actually started about 2 weeks ago when I set out to plan a fearless high seas adventure with a group of inspiring co-workers.

A/B Test Ideas for Online Retailers to Run NOW!

A/B Test Ideas for Online Retailers to Run NOW!

It’s not even Thanksgiving yet but Christmas decorations are already starting to pop up on shelves and banner ads everywhere. For online retailers, the oncoming holiday time means a steady increase in unique visitors and a huge opportunity to quickly iterate on website design that will make it as easy as possible for those visitors to buy something.

We have a slideshare deck and webinar recording with 10 ideas for tests that will keep on giving well after the holidays.

How USA Today Can Increase Pageviews on Free Content with A/B Testing

How USA Today Can Increase Pageviews on Free Content with A/B Testing

For media sites like USA Today that don’t require a paying subscription, the challenge is to find ways to make it as easy and compelling as possible to spend more time on the site because engagement (e.g. pageviews) is the key to driving higher revenue. Increased site engagement is the key to driving higher revenue through ad impressions.
There are a few key places publishers with free content, such as usatoday.com, can test to increase pageviews. Let’s dive in.

25 Ways A/B Testing Can Optimize The Wall Street Journal’s Paywall

25 Ways A/B Testing Can Optimize The Wall Street Journal’s Paywall

The Wall Street Journal is a well-known example of an online publisher who uses the pay-for-content approach—one of the business models publishers use today to drive revenue online. If you go to wsj.com and quickly scan the top half of the homepage, you’ll see that substantially more than half of their primary articles require a paid subscription to read (as indicated by the key symbol). Here are 25 ideas for A/B tests they can run across two pages to increase subscriptions.

6 Best Practices from 251,391 Website Experiments (and How to Apply Them)

I’ve had the good fortune to attend several optimization talks & conferences with our CEO, Dan Siroker. One thing I admire about good speakers is their ability to distil complex ideas into simple truths.

Simple is good.

In this forum, we try to keep things short & sweet because we know you are frantically busy. After all, this is a blog—not API documentation.

With that in mind, here are Dan’s 6 “Best Practices” from 251,391 A/B and Multivariate tests

71 A/B Testing Ideas

71 A/B Testing Ideas

Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”

Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.