Introducing Multi-page Experiments (a.k.a. Conversion Funnel Testing)

We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 […]

Optimizely is Heating Up with ClickTale and Crazy Egg

Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]

A/B Testing All-Star: Jason from Avalara

Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Mixergy: Optimizely’s Founder Gives Optimization Techniques You Can Implement Right Now

I did a fun interview with Andrew Warner of Mixergy and shared a few tips about how to get started with A/B testing: Dan: Yeah. Well, the first simplest thing I’ll say focus on the one thing you want somebody to do on that page. Once you’ve identified that one thing, remove almost everything else. […]