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A/B Testing Ideas

Inspiration, examples, and ideas for new A/B tests to run on your website or mobile app.

A/B Testing All-Star: Jason from Avalara

Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Mixergy: Optimizely’s Founder Gives Optimization Techniques You Can Implement Right Now

I did a fun interview with Andrew Warner of Mixergy and shared a few tips about how to get started with A/B testing: Dan: Yeah. Well, the first simplest thing I’ll say focus on the one thing you want somebody to do on that page. Once you’ve identified that one thing, remove almost everything else. […]