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Welcome to the first post in Testing Theory: Academic Findings You Can Actually Use. This series is a stepping stone to creating better tests by providing practical testing ideas based on the study of how people make decisions (formally known as behavioral economics). Optimizely has made it incredibly easy to A/B test any change you […]
Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]
I did a fun interview with Andrew Warner of Mixergy and shared a few tips about how to get started with A/B testing: Dan: Yeah. Well, the first simplest thing I’ll say focus on the one thing you want somebody to do on that page. Once you’ve identified that one thing, remove almost everything else. […]
