Creating Excellent Hypotheses with Website Analytics and User Research

Creating Excellent Hypotheses with Website Analytics and User Research

For an optimization team to be successful in reaching an aggressive revenue goal, both quantity and quality of experiments must be high. To support a focus on testing velocity, a strong backlog of experiment ideas is essential.

In this third installment of our spotlight on the optimization team at Move. Inc (the operator of realtor.com), we look at a couple of the thoroughly vetted experiment ideas that the team has tested.

In Product Image Tests, A Wash is Sometimes a Win

In Product Image Tests, A Wash is Sometimes a Win

For online retailers, product images are paramount. Imagery must help make up for the fact that the buyer is sitting behind (or holding) a flat screen and cannot factor tactile experience into the purchase decision. Imagery possibilities can also be endless: Do you go with models or no models? 360-degree shots or static? Product videos? Which thumbnail is the best default? Experimenting with how products are displayed on your website is thus a very valuable and lucrative thing to A/B test.