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Tips & Tricks for Building Your Experimentation Program

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Analytics

Analytics are essential to making sense of all the data that is coming into our websites and mobile apps. Learn how to make sense of the data in your analytics platforms and how to use analytics data to generate A/B testing hypothesis and make actionable business decisions.

Analytics Integration: Better Testing in One Click

We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]