Analytics are essential to making sense of all the data that is coming into our websites and mobile apps. Learn how to understand website analytics across your data platforms and how to use data to generate A/B testing hypothesis and make actionable business decisions.
Updated May 8, 2014 Optimizely is a product that was created so that anyone—regardless of technical ability—could run A/B tests on their website. We know that getting up and running with a testing tool is only half the battle. In order to truly excel with website optimization, you also need to understand how to interpret […]
Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]
We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]