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Analytics

Analytics are essential to making sense of all the data that is coming into our websites and mobile apps. Learn how to make sense of the data in your analytics platforms and how to use analytics data to generate A/B testing hypothesis and make actionable business decisions.

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

Analytics Integration: Better Testing in One Click

We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]