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B2B

B2B case studies and best practices for using A/B testing and conversion rate optimization to increase leads, drive expansion, and reduce churn for your B2B business.

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

B2B Case Study: A Radical Lead Generation Form Redesign

B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…

50 B2B Lead Generation Ideas from the Experts

50 B2B Lead Generation Ideas from the Experts

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

Capture the Right Leads: B2B Website Personalization in 4 Steps


Capture the Right Leads: B2B Website Personalization in 4 Steps

Is your homepage compelling enough to capture the attention of each and every visitor? What if that visitor is from the healthcare industry? And the next one is from financial services?

Real-time personalization is the key to having a website that captures the attention of multiple audiences. In this post, we’ll share four steps to help you understand and get started with B2B website personalization.

What’s In Your Marketing Technology Stack?

What’s In Your Marketing Technology Stack?

VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.

We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.