B2B

B2B case studies and best practices for using A/B testing and conversion rate optimization to increase leads, drive expansion, and reduce churn for your B2B business.

B2B Case Study: A Radical Lead Generation Form Redesign

B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…

50 B2B Lead Generation Ideas from the Experts

50 B2B Lead Generation Ideas from the Experts

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

Capture the Right Leads: B2B Website Personalization in 4 Steps


Capture the Right Leads: B2B Website Personalization in 4 Steps

Is your homepage compelling enough to capture the attention of each and every visitor? What if that visitor is from the healthcare industry? And the next one is from financial services?

Real-time personalization is the key to having a website that captures the attention of multiple audiences. In this post, we’ll share four steps to help you understand and get started with B2B website personalization.

What’s In Your Marketing Technology Stack?

What’s In Your Marketing Technology Stack?

VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.

We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.

5 Onboarding Techniques to Convert Trials into Paying Customers

5 Onboarding Techniques to Convert Trials into Paying Customers

If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks.

But are they really trying it? Are they making full use of the trial or just taking a quick glance and disappearing?

Benchmark data says 80% of your free trial users are doing just that — fading away never to become a paying customer.

The truth is that turning free trial users into paying customers is just as important as getting people to try your product. These are five examples of email marketing and A/B testing strategies that can improve your company’s free trial to paying customer conversion rates.

Optimizing Content: How Kevy Writes More Without Writing Worse

Optimizing Content: How Kevy Writes More Without Writing Worse

Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality.

Sound familiar?

Her marketing team has come up with a system that combines data from website analytics, marketing automation, and live chat to help create the right content for the right audiences. Intrigued as to how live chat contributes to this optimization equation, I talked to Brooke about how they go about it, and the impact it’s had on the business.