Download our FREE ebook of 37 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

B2B

B2B case studies and best practices for using A/B testing and conversion rate optimization to increase leads, drive expansion, and reduce churn for your B2B business.

Action Words on Homepage Boost LiveChat Sign-ups by 15%

Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]