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A/B Testing Best Practices

A/B testing best practices and case studies from the CRO experts. Start improving your conversion rates today by following these tips and processes.

5 Traits of Best-in-Class Optimization Teams

5 Traits of Best-in-Class Optimization Teams

What are your best customers doing?

That is the #1 question I hear from customers on a day-to-day basis. How do others companies do optimization and testing? It’s a great question.

Based on thousands of interactions with Optimizely customers and four years of enterprise enablement, I can confidently point to five traits that all best-in-class optimization teams possess…

The Problem With A/B Testing Success Stories

The Problem With A/B Testing Success Stories

Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion optimization my full-time profession.

A year later, I noticed something alarming about the stories I was once so excited to read: success stories about A/B testing are bad for you.

Continue reading to learn why they’re bad, how to reverse their damage, and how to multiply the value of your tests without the help of success stories…

3 Tips To Increase Your PPC Click-Through Rate

3 Tips To Increase Your PPC Click-Through Rate

Click-through rate, or CTR, is one of the most important metrics you can measure in paid search. Today we’re going to look at why a high CTR is so important to your account, and I’ll explain how you can increase the CTR of your ads through A/B testing and 3 optimization techniques:

Targeting the right kinds of keywords
Writing more compelling, emotional ads
Testing your ads

The Secret Weapon to Superior Calls to Action

The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.

Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.

10 Ways to A/B Test Better with Targeting

10 Ways to A/B Test Better with Targeting

Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.

This article outlines 10 smart ways to target visitors on your website.

Why You’re Crazy to Spend on SEM but Not A/B Testing

Why You’re Crazy to Spend on SEM but Not A/B Testing

If you’re spending money to bring people to your site, you should be doing everything in your power to maximize the chance that those people do what you want in return.

A/B testing the landing pages you send paid traffic to is the thing most within your power—the easiest to implement with the highest value—that will increase your return out of your investment in SEM.