Imagine you set out on a road trip. You packed the car, made a playlist, and set out to drive 600 miles—but you don’t actually know where you’re headed. When you arrive at a destination, and it’s not at all what you imagined it would be.
Running an experiment without a hypothesis is like starting a road trip just for the sake of driving, without thinking about where you’re headed and why. You’ll inevitably end up somewhere, but there’s a chance you might not have gained anything from the experience.
In this post, we’ll show you how to craft great hypotheses, how they fit into your experiment planning, and what differentiates a strong hypothesis from a weak one.
Use quantitative and qualitative data to guide tests Before choosing which pages and elements to optimize, analyze the behavior of the users on your website using quantitative and qualitative data. Using quantitative data from Google Analytics, you can track which pages users are exiting before converting. Look for pages with a high exit rate or […]
Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion optimization my full-time profession.
A year later, I noticed something alarming about the stories I was once so excited to read: success stories about A/B testing are bad for you.
Continue reading to learn why they’re bad, how to reverse their damage, and how to multiply the value of your tests without the help of success stories…
Click-through rate, or CTR, is one of the most important metrics you can measure in paid search. Today we’re going to look at why a high CTR is so important to your account, and I’ll explain how you can increase the CTR of your ads through A/B testing and 3 optimization techniques:
Targeting the right kinds of keywords
Writing more compelling, emotional ads
Testing your ads
Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.
Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to improved software and analytics, we are able to capture hundreds, even thousands, of metrics on our marketing activities on a day-to-day basis.
When running an A/B test, you typically want to see a clear winner. But that doesn’t always happen. Sometimes results are insignificant. And if you have a well-defined test hypothesis behind why you’re running the test in the first place, then an insignificant result can be just as useful as a clear winner. On optimizely.com, […]