Faster than an airplane, more powerful than a locomotive, impervious to bullets! Up in the sky – look! It’s a giant bird! It’s a plane! It’s an OPTIMIZELY TESTING HERO! Grab your cape and call up your sidekick, folks. Whether you’re an e-retailer preparing for the holiday season or an online publisher trying to increase […]
Our certified partners work with hundreds of e-commerce clients to optimize their websites on a regular basis. We asked them to share some tricks of the trade that can help move the needle on e-commerce sites – garnering more clicks, purchases, and revenue across the board.
I’ve had the good fortune to attend several optimization talks & conferences with our CEO, Dan Siroker. One thing I admire about good speakers is their ability to distil complex ideas into simple truths.
Simple is good.
In this forum, we try to keep things short & sweet because we know you are frantically busy. After all, this is a blog—not API documentation.
With that in mind, here are Dan’s 6 “Best Practices” from 251,391 A/B and Multivariate tests
It’s Friday. Hopefully your week has been full of accomplishment and learning – right now you (or someone you know) probably have a couple of great A/B tests running (if you don’t, get one of these 71 easy ones going for the weekend), and are poised to walk in Monday to Liftopia-like results At the […]
Remember the board game Candy Land? Sweet-toothed contestants traveled down a path of colored squares on their quest to reach the Candy Castle. If you were lucky, you landed on the Gumdrop Pass or Rainbow Trail – shortcuts that helped you bypass your opponents to reach the finish that much faster. Draw the wrong card, […]
George Stephanis calls himself a code monkey. He is a developer at Speck Products and a Core Contributor at WordPress. We asked him a couple questions about the technical side of A/B testing. Optimizely: How does A/B testing affect my page load time? George: Split testing or A/B testing as a concept doesn’t need to affect page […]
Updated May 8, 2014 Optimizely is a product that was created so that anyone—regardless of technical ability—could run A/B tests on their website. We know that getting up and running with a testing tool is only half the battle. In order to truly excel with website optimization, you also need to understand how to interpret […]
We interviewed Kyle Rush of the 2012 Obama for America Digital Team about A/B testing at the campaign. What has your relationship been like with A/B testing? Did you do any testing before joining the Obama campaign? Before the campaign I was working at Blue State Digital, where I kind of got my feet wet […]
The goal of any A/B test is to compare two (or more) versions of a web page and see which version performs best. What “performs best” actually means is entirely up to you and depending on the test’s goals, it could mean any number of things. But however you define “performs best,” you’ll measure this […]