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A/B Testing Best Practices

A/B testing best practices and case studies from the CRO experts. Start improving your conversion rates today by following these tips and processes.

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

A/B Testing All Star: Meet Jarred from Rocket Lawyer

Name: Jarred Colli Company:Rocket Lawyer Role: Product Marketing Manager Favorite legal term: Ceteris Paribus Jared says, “Just because a concept you tested didn’t work the first time, doesn’t mean it’s not the right thing to do.” Optimizely: How long have you been using a/b testing as a web optimization strategy? Jarred: I’ve been doing this for less […]