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A/B Testing Best Practices

A/B testing best practices and case studies from the CRO experts. Start improving your conversion rates today by following these tips and processes.

Data is King

“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

A/B Testing All Star: Meet Jarred from Rocket Lawyer

Name: Jarred Colli Company:Rocket Lawyer Role: Product Marketing Manager Favorite legal term: Ceteris Paribus Jared says, “Just because a concept you tested didn’t work the first time, doesn’t mean it’s not the right thing to do.” Optimizely: How long have you been using a/b testing as a web optimization strategy? Jarred: I’ve been doing this for less […]