Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Business Insider

Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck


Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck

To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and […]