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A/B Testing Case Studies

One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

B2B Case Study: A Radical Lead Generation Form Redesign

B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…

Optimizing Content: How Kevy Writes More Without Writing Worse

Optimizing Content: How Kevy Writes More Without Writing Worse

Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality.

Sound familiar?

Her marketing team has come up with a system that combines data from website analytics, marketing automation, and live chat to help create the right content for the right audiences. Intrigued as to how live chat contributes to this optimization equation, I talked to Brooke about how they go about it, and the impact it’s had on the business.

An A/B Test that Improved Lead Quality for a B2B Sales Team by 140%

An A/B Test that Improved Lead Quality for a B2B Sales Team by 140%

Often times in website optimization, A/B test goals present tradeoffs. One such testing tradeoff for Business-to-Business (B2B) sites is optimizing for lead quality versus lead quantity.

This post is a story about how Iron Mountain, a B2B information software and management company, focused on (and solved) a lead quality problem.

comScore Increases New Leads 69% by Adding a Customer Logo

comScore Increases New Leads 69% by Adding a Customer Logo

Social proof is a topic talked about frequently in online marketing. It is widely agreed upon that showing off logos of happy customers and testimonials on the website positively affects sales. But how do you best use testimonials to turn more new visitors into leads?

Learn how comScore A/B tested to discover a design that increased leads from product pages by 69%.

1-800-DENTIST Boosts Sign-ups by 23.3%

1-800-DENTIST Boosts Sign-ups by 23.3%

1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]

Action Words on Homepage Boost LiveChat Sign-ups by 15%

Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]