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A/B Testing Case Studies

One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier

Blick, the leading online and print tabloid in Switzerland, has boldly ventured into unchartered territory for most in the media industry: editorial A/B testing. By experimenting with headlines and teaser images, Blick’s editorial team is able to better understand what readers are most interested in, in real time.

How Discovery Increased Ad Viewability & CTR Through A/B Testing

How Discovery Increased Ad Viewability & CTR Through A/B Testing

Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet.

The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.

Upworthy’s Jaw-Dropping A/B Test (That Will Restore Your Faith In Recommended Content)

Upworthy’s Jaw-Dropping A/B Test (That Will Restore Your Faith In Recommended Content)

Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).

Ustream Increases Broadcast Sessions 12% With Icon + Text

Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]