One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.
You may have heard that keeping your ad consistent with your landing page is good. But is that a myth? And if it isn’t, how can you quantify the impact of this symmetry? In early 2013, we performed an experiment on our Pay Per Click landing page aimed at answering these questions.
Our goal was more to answer an interesting question than to find a conversion lift, but we were pleasantly surprised to discover that making our landing page mirror our ads led to a tremendous lift in conversions.
With 100 years of existence, 88 different lending libraries, four research facilities throughout Manhattan, Staten Island and the Bronx, the New York Public Library has a lot, a lot, of content. Informing people that this content collected over the last century exists is a major goal for the library. One way they achieve this goal is with an opt-in email newsletter.
Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.
If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.
Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is like mine, then a new buzz will have taken hold and be growing rapidly. I don’t mean any gossip on best/worst costumes. I mean hair on the upper lip. That’s right ladies and gentlemen, it’s Movember.
Code.org is a nonprofit dedicated to bringing computer science education every student and school in the United States. It’s also one of the hottest companies in education right now, with supporters and superfans you may have heard of: President Obama, Chris Bosh, Shakira, Mark Zuckerberg, Ashton Kutcher. A company by the name of Google—just to mention a few.
By testing, they generated 12 million more sign-ups to their Hour of Code campaign. Here’s a video of how they did it.
I’m loving the fearlessness happening in the world of testing. In Optiverse this week, there was a great post from Robert Lee at Maplesoft titled “Winning Tests: How I Learned to Stop Worrying (About Data) and Love the Bomb.” The title caught me right away, but the content inspired me.
VeggieTales wanted to systematically optimize the design of their entire site. They worked with BlueAcorn, an optimization agency that focuses mainly on e-commerce businesses, to run tests on their homepage, checkout page, product page, shopping cart, and mobile website.
These tests produced sitewide increases in revenue per visitor and conversion rate. Read more to see exactly what they tested.