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A/B Testing Case Studies

One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.

Simple Image Test Increases Revenue 40% for ZAGG

Simple Image Test Increases Revenue 40% for ZAGG

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]

Ustream Increases Broadcast Sessions 12% With Icon + Text

Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]

A/B Testing All-Star: Jason from Avalara

Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Action Words on Homepage Boost LiveChat Sign-ups by 15%

Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]

Less (content) is More (revenue)? A Simple, Effective A/B Test

“Testing is a way of life for us. We’re increasing our testing resources, and building testing into our long-term, strategic plans.” – Shayne Tilley, Commercial Manager, Avalanche Technology Group Introduction Here at Optimizely, we are always excited to hear about testing success stories of all shapes and sizes.  Much to our delight, for many of […]