One of the best way to come up with A/B testing ideas is to learn from the experience of others. On this page you will find A/B testing case studies and conversion rate optimization case studies from the world’s largest brands and companies. We hope these stories will inspire you and help generate test ideas you can implement on your own website.
Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]
As part of CNN’s “America’s Choice 2012” coverage, the news channel features Optimizely as the platform both the Romney and Obama campaigns are using to optimize their campaign websites through A/B testing.
“Testing is a way of life for us. We’re increasing our testing resources, and building testing into our long-term, strategic plans.” – Shayne Tilley, Commercial Manager, Avalanche Technology Group Introduction Here at Optimizely, we are always excited to hear about testing success stories of all shapes and sizes. Much to our delight, for many of […]
They say a picture is worth a thousand words. But what is the potential value of a single word? Today, we are thrilled to share a guest post from Optimizely user Vitals, whose recent testing success story may shed a little light on the matter. Every day, a wide variety of A/B Testing experiments are […]
Background New Haven, Connecticut-based startup SeeClickFix is a social technology platform for non-emergency community issues. See a pothole on your daily commute that doesn’t seem to be getting fixed, or know of a traffic light timing glitch that should be addressed? SeeClickFix partners with local governments to have issues like these monitored and fixed. The […]
Our home page, www.optimizely.com, has a red call-to-action button letting people test their website in the Optimizely editor. We wanted to see what effect the button call-to-action had on conversion rate, so we ran an experiment changing the button text to the following three variations: The Original Page used “Get Started!” The first […]
On October 21, 2010 President Obama visited Palo Alto to raise money the good ol’ fashioned way: a $30,400-per-plate fundraising dinner. This tried and true fundraising technique is a great way to raise money if you can get the President of the United States to show up to dinner. But how can you raise money if no one has heard of you and all you have is a website? Back in 2007, when Obama was running for the nomination and trailing by double digits in the polls, that’s pretty much all we had.
As Director of Analytics for the Obama 2008 campaign, my job was to use data to help the campaign make better decisions. We started with just one simple experiment back in December of 2007.