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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

change history

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]